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I’m Kriston John Reid, a strategic creative who relishes rethinking brand strategy and aligning it with immersive customer journeys. I’m a natural storyteller who thrives under pressure and loves turning ideas into tangible experiences across concept to delivery. Over the years I’ve led creative across health and wellbeing, finance, travel and tech brands, shaping design systems, UX, motion, and campaigns. I’m a hands-on leader who enjoys collaborating with teams and freelancers to raise the bar on every project.…I’m Kriston John Reid, a strategic creative who relishes rethinking brand strategy and aligning it with immersive customer journeys. I’m a natural storyteller who thrives under pressure and loves turning ideas into tangible experiences across concept to delivery. Over the years I’ve led creative across health and wellbeing, finance, travel and tech brands, shaping design systems, UX, motion, and campaigns. I’m a hands-on leader who enjoys collaborating with teams and freelancers to raise the bar on every project.

Kriston John Reid

Creative Director, Art Director, Designer, +4

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I’m Kriston John Reid, a strategic creative who relishes rethinking brand strategy and aligning it with immersive customer journeys. I’m a natural storyteller who thrives under pressure and loves turning ideas into tangible experiences across concept to delivery. Over the years I’ve led creative across health and wellbeing, finance, travel and tech brands, shaping design systems, UX, motion, and campaigns. I’m a hands-on leader who enjoys collaborating with teams and freelancers to raise the bar on every project.…I’m Kriston John Reid, a strategic creative who relishes rethinking brand strategy and aligning it with immersive customer journeys. I’m a natural storyteller who thrives under pressure and loves turning ideas into tangible experiences across concept to delivery. Over the years I’ve led creative across health and wellbeing, finance, travel and tech brands, shaping design systems, UX, motion, and campaigns. I’m a hands-on leader who enjoys collaborating with teams and freelancers to raise the bar on every project.

Available to hire

I’m Kriston John Reid, a strategic creative who relishes rethinking brand strategy and aligning it with immersive customer journeys. I’m a natural storyteller who thrives under pressure and loves turning ideas into tangible experiences across concept to delivery.

Over the years I’ve led creative across health and wellbeing, finance, travel and tech brands, shaping design systems, UX, motion, and campaigns. I’m a hands-on leader who enjoys collaborating with teams and freelancers to raise the bar on every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Expert

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Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Lead - Freelance at Noisy Beast

October 1, 2019 - July 31, 2020

Creative Lead across health and well-being brands, managing fast-turnaround shoots and delivering campaigns, UX/UI work, design systems, prototyping, and moving image editing for social. Led creative direction on campaigns for Swisse, Swisse Me, CBII and Zemedy, collaborating with freelancers and photographers to maintain high production value.

Senior Digital Creative - Freelance at Amplify Life

July 1, 2020 - August 31, 2020

Delivered umbrella site design and development for a new tech platform backed by Rio Ferdinand; created core identity, brand guidelines, UI kit and documentation for handover to development team.

Lead Digital Creative - Freelance at Gendall's

July 1, 2020 - Present

Long-term Creative Lead for digital across a range of brands; responsible for campaign creative, website design, UX and animated social content. Focused on destination-led brand strategy within a collaborative team environment.

Creative Head - Digital at Designate

January 1, 2016 - December 31, 2019

Led the creative on multiple clients in finance, travel and medical sectors; repositioned Medichecks and developed a refreshed identity and brand guidelines; oversaw OOH, events, packaging, social, digital and a TVC, guiding the project from concept to final grade and motion graphics.

Senior Digital Designer at Designate

January 1, 2011 - December 31, 2016

Managed digital projects across diverse sectors; led a small team of digital designers and freelancers; delivered social campaigns and digital design work, contributing to awards for Best Use of Social Media.

Founding Director at Brandlab Ltd / Freelance Digital Designer

January 1, 2003 - December 31, 2008

Founded and led digital design work for a range of clients including Cornwall Council, Panasonic, Harrods, Tate St.Ives, and others; provided freelance digital design services and agency leadership.

Mid-weight Digital Designer at Gyro London

January 1, 2008 - December 31, 2011

Awarded Creative of the Year; worked as a digital bridge within traditional two-person creative teams; contributed to large-scale projects for clients such as Sony, Virgin Atlantic, T-Mobile, UPS and others.

Creative Lead - Freelance at Noisy Beast (London office)

October 1, 2019 - July 1, 2020

Led creative across health and wellbeing brands; ad campaigns, UX/UI, design systems, prototyping, storyboarding animation and moving image editing for social; managed juniors and freelancers; led fast-turnaround shoots with photographer Sam Riley; campaigns included 'Squeeze it all in' for Swisse Me.

Creative Head - Digital

January 1, 2016 - January 1, 2019

Led creative on a number of clients in finance, travel and medical sectors; included Medichecks rebrand, style guide and multi-channel rollout; oversaw production including a 30” TV ad.