I am a designer with over 8 years of experience in digital and visual design, evolving from graphic design into full-cycle product design. I specialize in designing user-centered digital products, from early concept to implementation, combining UX thinking, UI execution, and close collaboration with development teams. I have led the design and product definition of real-world platforms, including the end-to-end development of a pet registration system, where I acted as Product Owner and Designer— defining features, structuring user flows, and driving product decisions based on market analysis. I bring a strong balance between creativity and structure, with a focus on usability, clarity, and meaningful user experiences. I am highly autonomous, detail-oriented, and thrive in environments where I can take ownership of problems and turn ideas into functional, scalable products.

Nathalie Urbáez

I am a designer with over 8 years of experience in digital and visual design, evolving from graphic design into full-cycle product design. I specialize in designing user-centered digital products, from early concept to implementation, combining UX thinking, UI execution, and close collaboration with development teams. I have led the design and product definition of real-world platforms, including the end-to-end development of a pet registration system, where I acted as Product Owner and Designer— defining features, structuring user flows, and driving product decisions based on market analysis. I bring a strong balance between creativity and structure, with a focus on usability, clarity, and meaningful user experiences. I am highly autonomous, detail-oriented, and thrive in environments where I can take ownership of problems and turn ideas into functional, scalable products.

Available to hire

I am a designer with over 8 years of experience in digital and visual design, evolving from graphic design into full-cycle product design. I specialize in designing user-centered digital products, from early concept to implementation, combining UX thinking, UI execution, and close collaboration with development teams. I have led the design and product definition of real-world platforms, including the end-to-end development of a pet registration system, where I acted as Product Owner and Designer— defining features, structuring user flows, and driving product decisions based on market analysis.

I bring a strong balance between creativity and structure, with a focus on usability, clarity, and meaningful user experiences. I am highly autonomous, detail-oriented, and thrive in environments where I can take ownership of problems and turn ideas into functional, scalable products.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Product Owner / Product Designer at MOMO Studio, Digital Design Studio
August 1, 2021 - April 1, 2026
Led end-to-end product design across multiple client and internal projects, combining UX/UI execution with product decision-making. Key project: Registro Dominicano de Mascotas (registrodemascotas.do) — a digital platform for pet registration and identification. Responsibilities included leading the design process from concept to launch, defining product structure and features, prioritizing features as Product Owner, designing a scalable UX/UI system, conducting market analysis to inform direction, and collaborating with developers for accurate implementation. Also led UI/UX design for web apps, dashboards, and landing pages; developed brand identities and visual systems; managed client communication and translated business needs into product solutions.
Graphic and Web Design Coordinator at Seguros SURA
April 1, 2021 - August 1, 2021
Led visual communication design across campaigns; ensured brand guidelines; collaborated with stakeholders to define communication needs; created designs for brand identity, newsletters, flyers, posters, signs, and editorial material; supported campaigns with photo retouching; ensured consistency across materials.
Graphic Designer at Marítima Dominicana S.A. (MardoM)
September 1, 2018 - December 1, 2020
Established brand guidelines; developed graphic elements to meet brand objectives; designed stationery, posters, brochures, signage, and other collateral; prepared layouts and visuals using traditional and digital tools; consulted with clients to define content; adapted designs for social media and other digital platforms; provided photo retouching and campaign support.
Freelance UI/UX Designer at Self-employed
June 1, 2016 - Present
Provided user-centered design consulting across multiple clients, leading UX research, information architecture, wireframes, and high-level UI design; built scalable design systems and contributed to product ideation in cross-functional teams; delivered end-to-end design processes from discovery to implementation.
UI/UX Designer at GALS S, Model Agency
November 1, 2021 - December 1, 2021
Designed landing pages and key user flows; developed UI components and visual layouts; collaborated with development teams; contributed to overall user experience and platform structure.
UI/UX Designer at Mercavia, Transport Logistics
November 1, 2021 - December 1, 2021
Developed user journeys, problem statements, wireframes, and low-fidelity prototypes; contributed to product ideation and UX structure; worked with developers; used design tools to support implementation.
UI/UX Designer at Pet Services App
December 1, 2025 - February 1, 2026
Designed and structured a digital marketplace platform focused on connecting pet owners with verified service providers; designed user flows and interfaces; contributed to usability and trust-focused UX; collaborated with development team.
UI/UX Designer at VitCron
February 1, 2026 - April 1, 2026
Contributed to the product definition and overall user experience of a digital platform built around the concept of time tracking; designed key mobile interfaces and UI components; collaborated with the development team during implementation.

Education

Bachelor's degree in Advertising at UNAPEC
September 1, 2014 - August 1, 2018

Qualifications

Foundations of User Experience (UX) Design – Google UX Design Professional Certificate
January 11, 2030 - May 6, 2026
Start the UX Design Process: Empathize, Define, and Ideate – Google UX Design Professional Certificate
January 11, 2030 - May 6, 2026
Build Wireframes and Low-Fidelity Prototypes – Google UX Design Professional Certificate
January 11, 2030 - May 6, 2026
Conduct UX Research and Test Early Concepts – Google UX Design Professional Certificate
January 11, 2030 - May 6, 2026
Create High-Fidelity Designs and Prototypes in Figma – Google UX Design Professional Certificate
January 11, 2030 - May 6, 2026
Foundations of Project Management – Google Project Management Professional Certificate
January 11, 2030 - May 6, 2026
EF SET English Certificate 77/100 (C2 Advanced)
January 11, 2030 - May 6, 2026

Industry Experience

Software & Internet, Transportation & Logistics, Professional Services, Media & Entertainment, Education