Bruno Martins
I'm Bruno Martins, a senior content strategist and creative lead who bridges award-winning storytelling with AI-powered operational efficiency.
About
I’m Bruno Martins, a senior content strategist and creative lead who bridges award-winning storytelling with AI-powered operational efficiency. I design and scale content ecosystems that balance brand voice with automation to accelerate production and drive audience growth across platforms.
Over the past decade, I’ve led multidisciplinary teams across production, digital strategy, and education content, from Cannes-recognized projects to in-flight entertainment partnerships. I’ve built scalable workflows that blend creativity with AI, growing audiences to hundreds of thousands of followers and delivering high-impact content at scale, including 2 million monthly viewers in Azul Airlines’ in-flight series.
- 11 years' experience
- Joined May 2026
Skills· 9
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Travel & Hospitality
- Professional Services
Work experience
Led the digital content ecosystem and growth strategy, prioritizing editorial quality and high-retention engagement. Used data analytics to maximize user value and infrastructure efficiency, aligning social media efforts with website performance to drive high-intent readership.
Oversees end-to-end content production for wellness content and digital courses, ensuring educational standards and brand consistency. Built scalable content operations and AI-driven workflows to reduce production time and scale output.
Led international creative initiatives, including Cannes-recognized work such as the short film '33421' for Nespresso Talents. Developed a hybrid production ecosystem, a 360° content strategy, and agile team leadership. Implemented SEO/LLM optimization, improving content architecture and cross-platform performance. Directed editorial curation and engagement strategies to elevate ROI while ensuring brand consistency.
Education
Certifications and awards· 5
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