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Hi, I’m Atheeth Sonu—a performance-driven Content Creator and Video Strategist based in Dubai. I specialize in high-retention, short-form content for Instagram, TikTok, and digital platforms, using trend analysis, audience psychology, and storytelling to maximize watch time and engagement. In my work, I’ve led end-to-end content production—from ideation and scripting to direction, filming, editing, and publishing—delivering assets that boost brand visibility and business growth. I’ve generated over 750K organic views and collaborated with clients to translate ideas into campaigns that perform.…Hi, I’m Atheeth Sonu—a performance-driven Content Creator and Video Strategist based in Dubai. I specialize in high-retention, short-form content for Instagram, TikTok, and digital platforms, using trend analysis, audience psychology, and storytelling to maximize watch time and engagement. In my work, I’ve led end-to-end content production—from ideation and scripting to direction, filming, editing, and publishing—delivering assets that boost brand visibility and business growth. I’ve generated over 750K organic views and collaborated with clients to translate ideas into campaigns that perform.

Atheeth Sonu

Content Creator, Video Editor, Creative Director, +2

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Hi, I’m Atheeth Sonu—a performance-driven Content Creator and Video Strategist based in Dubai. I specialize in high-retention, short-form content for Instagram, TikTok, and digital platforms, using trend analysis, audience psychology, and storytelling to maximize watch time and engagement. In my work, I’ve led end-to-end content production—from ideation and scripting to direction, filming, editing, and publishing—delivering assets that boost brand visibility and business growth. I’ve generated over 750K organic views and collaborated with clients to translate ideas into campaigns that perform.…Hi, I’m Atheeth Sonu—a performance-driven Content Creator and Video Strategist based in Dubai. I specialize in high-retention, short-form content for Instagram, TikTok, and digital platforms, using trend analysis, audience psychology, and storytelling to maximize watch time and engagement. In my work, I’ve led end-to-end content production—from ideation and scripting to direction, filming, editing, and publishing—delivering assets that boost brand visibility and business growth. I’ve generated over 750K organic views and collaborated with clients to translate ideas into campaigns that perform.

Available to hire

Hi, I’m Atheeth Sonu—a performance-driven Content Creator and Video Strategist based in Dubai. I specialize in high-retention, short-form content for Instagram, TikTok, and digital platforms, using trend analysis, audience psychology, and storytelling to maximize watch time and engagement.

In my work, I’ve led end-to-end content production—from ideation and scripting to direction, filming, editing, and publishing—delivering assets that boost brand visibility and business growth. I’ve generated over 750K organic views and collaborated with clients to translate ideas into campaigns that perform.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Malayalam

Fluent

Work Experience

Content Creator & Videographer at Lead X Ads

June 1, 2025 - February 1, 2026

Generated 750K+ organic views through high-performing short-form video content across Instagram and TikTok. Led end-to-end content production, including ideation, scripting, direction, shooting, editing, and publishing. Developed trend-driven content strategies aligned with platform algorithms, increasing engagement by 30-40%. Created scroll-stopping hooks and storytelling formats to maximize watch time and audience retention. Produced 50+ branded video assets tailored to client campaigns and marketing objectives. Collaborated with clients and internal teams to deliver campaign-focused content aligned with brand identity. Optimized content for mobile-first consumption (9:16 format), improving reach, shares, and completion rates. Analyzed content performance metrics (views, engagement, retention) to continuously refine content strategy.

Creative Head & Content Lead at ADX Alt Marketing

January 1, 2023 - January 1, 2025

Generated 300K+ organic views through campaign-based video content across multiple client accounts. Managed full content lifecycle from pre-production planning to final publishing, ensuring quality and consistency. Directed and executed creative campaigns, aligning visual storytelling with brand positioning and marketing goals. Led a team of designers, editors, and creators to deliver high-quality content within tight deadlines. Developed and implemented content strategies based on trends, audience insights, and platform behavior. Ensured brand consistency and visual identity across all digital content outputs. Handled multiple client projects simultaneously, maintaining performance standards and delivery timelines. Collaborated with clients to translate briefs into engaging, high-impact video content.

Content Presenter & Visual Creator at Stories BCT

January 1, 2021 - January 1, 2023

Hosted and presented engaging video content for social media platforms and live events. Produced promotional and event-based video content through videography and photography. Assisted in content planning and campaign execution for digital marketing initiatives. Built strong on-camera presence and communication skills, enhancing audience engagement. Created content aligned with brand messaging and audience expectations. Supported production workflows including shoot planning, execution, and editing. Delivered content optimized for social media platforms and audience retention. Contributed to creative ideation and storytelling for branded content.

Content Creator & Videographer cum Editor at Lead X Ads

June 1, 2025 - February 1, 2026

Generated 750K+ organic views through high-performing short-form video content across Instagram and TikTok. Led end-to-end content production including ideation, scripting, direction, shooting, editing, and publishing. Developed trend-driven content strategies aligned with platform algorithms, increasing engagement by 30–40%. Created scroll-stopping hooks and storytelling formats to maximize watch time and audience retention. Produced 50+ branded video assets tailored to client campaigns and marketing objectives. Collaborated with clients and internal teams to deliver campaign-focused content aligned with brand identity. Optimized content for mobile-first consumption (9:16 format), improving reach, shares, and completion rates. Analyzed content performance metrics to refine content strategy.