SH

I am a commercially driven digital marketing and business operations professional with nearly 20 years of international experience.

About

I am a commercially driven digital marketing and business operations professional with nearly 20 years of international experience. I’ve worked across multiple countries, developing expertise in digital strategy, AI-driven automation, and CRM optimization while supporting business growth and operational efficiency.

  • 15 years' experience
  • Joined May 2026

Skills· 1

Languages

  • EnglishFluent
  • AfrikaansFluent
  • DutchIntermediate

Industry experience

  • Professional Services

Work experience· 10 roles

Digital Marketing Manager · Paragon ScotlandOct 2025 – Apr 2026 · 7 mos

Developed and executed multi-channel digital marketing campaigns across SEO, SEM, social media, email, WhatsApp, and SMS marketing, while managing webinar and evergreen funnels to improve lead generation and customer engagement.

Talent Hunter & Business Development Manager · Hands On RecruitmentAug 2024 – Present · 2 yrs 4 mos

Sourced and placed performance marketing talent using AI-powered recruitment tools and built international client relationships across multiple sectors.

Client Services Administrator · Xpedient Medical Business SpecialistsOct 2017 – Nov 2018 · 1 yr 2 mos

Managed onboarding and billing administration while supporting operational reporting for sales and account teams in a fast-paced medical environment.

Founder (Self-Employed) · Business ButlerDec 2016 – Present · 10 yrs
Practice Operations Administrator / PA to Directors · Oosthuizen and Human Inc.Oct 2016 – Sep 2017 · 1 yr
Regional Membership Manager · Made in YorkshireDec 2015 – Aug 2016 · 9 mos
Business Development & Social Media Manager (Freelance) · Firstnet Solutions LtdJul 2015 – Dec 2016 · 1 yr 6 mos
Group Quality & HR Coordinator (Contract) · M.B.S RecruitmentApr 2015 – Jul 2015 · 4 mos

Education· 5

Marketing Management · Boland College2030 – 2026
Business Administration · Damelin2030 – 2026
Psychology · INTEC2030 – 2026
Computer Skills · Stellenbosch IT Academy2030 – 2026

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