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I am a commercially driven digital marketing and business operations professional with nearly 20 years of international experience. I've worked across multiple countries, developing expertise in digital strategy, AI-driven automation, and CRM optimization while supporting business growth and operational efficiency.…

Sally Hobkirk

Digital Marketer, Influencer Marketing Manager, Marketing Consultant, +4

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I am a commercially driven digital marketing and business operations professional with nearly 20 years of international experience. I've worked across multiple countries, developing expertise in digital strategy, AI-driven automation, and CRM optimization while supporting business growth and operational efficiency.…

Available to hire

I am a commercially driven digital marketing and business operations professional with nearly 20 years of international experience. I’ve worked across multiple countries, developing expertise in digital strategy, AI-driven automation, and CRM optimization while supporting business growth and operational efficiency.

Skills

Email Marketing

Experience Level

Email Marketing

Expert

Language

English

Fluent

Afrikaans

Fluent

Dutch

Intermediate

Work Experience

Digital Marketing Manager at Paragon Scotland

October 1, 2025 - April 1, 2026

Developed and executed multi-channel digital marketing campaigns across SEO, SEM, social media, email, WhatsApp, and SMS marketing, while managing webinar and evergreen funnels to improve lead generation and customer engagement.

Founder (Self-Employed) at Business Butler

December 1, 2016 - Present

Delivered executive support, business operations, and consultancy services to SMEs and entrepreneurs, managing end-to-end digital marketing strategies and recruitment processes.

Talent Hunter & Business Development Manager at Hands On Recruitment

August 1, 2024 - Present

Sourced and placed performance marketing talent using AI-powered recruitment tools and built international client relationships across multiple sectors.

Client Services Administrator at Xpedient Medical Business Specialists

October 1, 2017 - November 1, 2018

Managed onboarding and billing administration while supporting operational reporting for sales and account teams in a fast-paced medical environment.

Practice Operations Administrator / PA to Directors at Oosthuizen and Human Inc.

October 1, 2016 - September 1, 2017

Managed scheduling, patient communications, and social media pages while also creating operational documentation and managing supplier communications.

Regional Membership Manager at Made in Yorkshire

December 1, 2015 - August 1, 2016

Managed membership sales and relationship development, coordinating events and producing marketing collateral.

Business Development & Social Media Manager (Freelance) at Firstnet Solutions Ltd

July 1, 2015 - December 1, 2016

Developed digital marketing strategies and managed social media branding for IT services clients while supporting business development initiatives.

Group Quality & HR Coordinator (Contract) at M.B.S Recruitment

April 1, 2015 - July 1, 2015

Created SOPs and supported payroll, compliance, and recruitment administration.

Consultant / Team Coordinator at Local Care Force

October 1, 2014 - April 1, 2015

Managed staffing and healthcare operations, advertising vacancies and coordinating recruitment administration.

Global Client Relationship Manager at Maker Mends Ltd / David Lewis Manufacturing

September 1, 2010 - April 1, 2014

Managed major retail clients and coordinated company attendance at events while liaising with design and quality assurance teams.