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I'm Olivia Madarász, a global brand marketer with experience across Nike, New Balance, and Crocs. I design integrated campaigns that connect brand storytelling with measurable commercial impact across digital, retail, and influencer ecosystems. I thrive in cross-functional teams, translating strategy into actionable campaigns, managing partnerships, and driving growth in multiple markets across EMEA. I'm passionate about collaborating with brand, media, and e-commerce teams to deliver campaigns that resonate with consumers and deliver results.…I'm Olivia Madarász, a global brand marketer with experience across Nike, New Balance, and Crocs. I design integrated campaigns that connect brand storytelling with measurable commercial impact across digital, retail, and influencer ecosystems. I thrive in cross-functional teams, translating strategy into actionable campaigns, managing partnerships, and driving growth in multiple markets across EMEA. I'm passionate about collaborating with brand, media, and e-commerce teams to deliver campaigns that resonate with consumers and deliver results.

Olivia Madarász

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I'm Olivia Madarász, a global brand marketer with experience across Nike, New Balance, and Crocs. I design integrated campaigns that connect brand storytelling with measurable commercial impact across digital, retail, and influencer ecosystems. I thrive in cross-functional teams, translating strategy into actionable campaigns, managing partnerships, and driving growth in multiple markets across EMEA. I'm passionate about collaborating with brand, media, and e-commerce teams to deliver campaigns that resonate with consumers and deliver results.…I'm Olivia Madarász, a global brand marketer with experience across Nike, New Balance, and Crocs. I design integrated campaigns that connect brand storytelling with measurable commercial impact across digital, retail, and influencer ecosystems. I thrive in cross-functional teams, translating strategy into actionable campaigns, managing partnerships, and driving growth in multiple markets across EMEA. I'm passionate about collaborating with brand, media, and e-commerce teams to deliver campaigns that resonate with consumers and deliver results.

Available to hire

I’m Olivia Madarász, a global brand marketer with experience across Nike, New Balance, and Crocs. I design integrated campaigns that connect brand storytelling with measurable commercial impact across digital, retail, and influencer ecosystems.

I thrive in cross-functional teams, translating strategy into actionable campaigns, managing partnerships, and driving growth in multiple markets across EMEA. I’m passionate about collaborating with brand, media, and e-commerce teams to deliver campaigns that resonate with consumers and deliver results.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Affiliate & Partnership Manager at Crocs

January 1, 2025 - December 31, 2026

Owned the affiliate and strategic partner ecosystem contributing to Crocs’ digital revenue growth and brand visibility across key markets; responsible for AOC efficiency, budget allocation and commercial contribution to overall P&L performance; developed partnership strategies supporting global brand campaigns, seasonal marketing initiatives and product launches; collaborated cross-functionally with brand marketing, media, e-commerce and regional teams to integrate partner activations into broader campaign planning; managed external agencies and partner platforms, ensuring campaign execution aligned with Crocs’ brand strategy and commercial objectives; negotiated commercial agreements and managed relationships across publishers, creators and commerce platforms to drive incremental performance; led partner activations across affiliate, influencer and strategic commerce partnerships to amplify reach during key brand moments; delivered performance insights and optimisation strategies

Integrated Media Professional at Nike

January 1, 2022 - December 31, 2025

Planned and executed integrated brand campaigns across upper-funnel brand media and lower-funnel performance channels; collaborated with global brand, digital, and retail teams to deliver coordinated campaign launches across EMEA markets; translated brand strategy into channel execution across digital media, influencer partnerships and retail activations; monitored campaign performance and consumer engagement to optimise media investment and creative impact; managed strategic partner ecosystem supporting Nike’s digital marketing and brand campaigns across EMEA; collaborated with brand marketing, influencer, and e-commerce teams to integrate partnerships into broader campaign strategies; drove partner activations aligned with product launches and seasonal brand moments; analysed campaign and partner performance to optimise ROI and brand reach.

Affiliate Specialist at New Balance

January 1, 2019 - December 31, 2022

Led the development of New Balance’s affiliate and partnership ecosystem across EMEA, shaping the channel’s role within the broader digital marketing strategy; owned hands-on program management, onboarding, campaign coordination and day-to-day program operations; planned and executed creative partner campaigns designed to drive customer acquisition and grow the CRM database; provided creative direction and content oversight for partner activations to ensure alignment with brand messaging and campaign objectives; collaborated cross-functionally with brand marketing, media, e-commerce and regional teams to integrate partnerships into broader campaign planning; analyzed campaign and partner performance to optimise partnerships and guide future marketing investment.

Ecommerce Marketing Assistant at New Balance

January 1, 2019 - December 31, 2022

Supported execution of digital marketing campaigns across the full e-commerce ecosystem, including website content, email marketing and social channels; coordinated campaign assets and content updates in collaboration with internal graphic design and creative teams; assisted in campaign planning and go-to-market execution to ensure consistent brand presentation across digital touchpoints; supported performance reporting and campaign optimisation across digital marketing initiatives.

Executive Retail Marketing Assistant at New Balance

January 1, 2019 - December 31, 2022

Coordinated planning and execution of retail marketing campaigns across outlet store locations; conceptualised and executed an in-store campaign from idea to execution, including creative direction and coordination of a campaign photoshoot; led store refresh initiatives and coordinated marketing preparation for the opening of four new outlet locations; designed and tested future POS fixtures and sustainable in-store solutions to improve customer engagement and reduce material waste; worked closely with retail, marketing and creative teams to ensure consistent brand execution across physical touchpoints.

Affiliate Specialist at Nike

January 1, 2022 - January 1, 2025

Planned and executed integrated brand campaigns across upper-funnel brand media and lower-funnel performance channels. Collaborated with global brand, digital, and retail teams to deliver coordinated campaign launches across EMEA markets. Translated brand strategy into channel execution across digital media, influencer partnerships, and retail activations. Monitored campaign performance and consumer engagement to optimise media investment and creative impact. Drove the strategic partner ecosystem supporting Nike’s digital marketing and brand campaigns across EMEA; collaborated with brand marketing, influencer, and e-commerce teams to integrate partnerships into broader campaign strategies; analysed campaign and partner performance to optimize ROI and brand reach.