MJ

MUZNA JUNAID PASHA

Available to hire

Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments.

About

Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events.

I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.

  • 7 years' experience
  • Joined May 2026

Languages

  • EnglishFluent
  • UrduFluent
  • Pashto, PushtoFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Consumer Goods

More experts in Sydney, Australia

Work experience· 5 roles

Human Resources Intern · Imarat Group of CompaniesApr 2022 – Jun 2022 · 3 mos

Supported internal communications and employer branding to strengthen employee engagement and organizational culture. Promoted internship and talent acquisition programs through targeted social media campaigns to improve outreach and visibility. Developed and managed digital content to keep messaging consistent across internal and external channels.

Senior Social Media Manager · Hum Network LimitedJan 2022 – Jan 2025 · 3 yrs 1 mo

Created high-performing multimedia content (reels, trailers, and promotional assets) for live shows and large-scale events. Delivered real-time social media coverage across multiple platforms during live broadcasts and events. Led audience engagement campaigns and community interaction to grow reach across key channels. Coordinated with PR, production, and marketing teams to ensure consistent messaging and strong campaign alignment.

Social Media Manager · Gulf Alliance Builders and DevelopersJan 2021 – Jan 2022 · 1 yr 1 mo

Managed and grew Instagram and Facebook accounts, increasing brand visibility and engagement through consistent content delivery. Developed and executed content strategies aligned with brand objectives to strengthen awareness and digital presence. Produced multi-format marketing content including visuals, video, and copy. Monitored trends and analysed performance metrics to optimize content strategy and improve engagement.

Communications Intern · Hum Network LimitedJan 2020 – Present · 6 yrs 11 mos
Social Media Manager · Pumpa DigitalJan 2018 – Jan 2019 · 1 yr 1 mo

Education

Master of Mass Communication · National University of Sciences and Technology (NUST), Pakistan2021 – 2023
Bachelor of Media Sciences · Szabist University, Pakistan2017 – 2021
A Levels · University of Cambridge (International Examinations)2015 – 2017

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