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Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events. I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.…Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events. I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.

MUZNA JUNAID PASHA

Social Media Manager, Content Producer, Digital Marketer, +2

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Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events. I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.…Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events. I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.

Available to hire

Social media and communications specialist with 5+ years of experience in media, digital marketing, and brand communications across fast-paced, deadline-driven environments. I manage multi-platform campaigns, produce high-performing video and content, and deliver real-time coverage for large live events.

I’m skilled in content strategy, stakeholder coordination, and adapting quickly to new markets and audiences. I focus on audience engagement, consistent brand messaging, performance analysis, and continuous optimization to grow reach and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Pashto, Pushto

Fluent

Work Experience

Human Resources Intern at Imarat Group of Companies

April 1, 2022 - June 30, 2022

Supported internal communications and employer branding to strengthen employee engagement and organizational culture. Promoted internship and talent acquisition programs through targeted social media campaigns to improve outreach and visibility. Developed and managed digital content to keep messaging consistent across internal and external channels.

Senior Social Media Manager at Hum Network Limited

January 1, 2022 - January 1, 2025

Created high-performing multimedia content (reels, trailers, and promotional assets) for live shows and large-scale events. Delivered real-time social media coverage across multiple platforms during live broadcasts and events. Led audience engagement campaigns and community interaction to grow reach across key channels. Coordinated with PR, production, and marketing teams to ensure consistent messaging and strong campaign alignment.

Social Media Manager at Gulf Alliance Builders and Developers

January 1, 2021 - January 1, 2022

Managed and grew Instagram and Facebook accounts, increasing brand visibility and engagement through consistent content delivery. Developed and executed content strategies aligned with brand objectives to strengthen awareness and digital presence. Produced multi-format marketing content including visuals, video, and copy. Monitored trends and analysed performance metrics to optimize content strategy and improve engagement.

Communications Intern at Hum Network Limited

January 1, 2020 - Present

Supported social media content creation for digital and broadcast campaigns, including posts, reels, and short video snippets to promote programs. Assisted with editing and repurposing video content to increase audience engagement and reach. Coordinated real-time digital content during live productions and supported engagement by collecting and analysing content performance data.

Social Media Manager at Pumpa Digital

January 1, 2018 - January 1, 2019

Managed social media content and digital presence for multiple brands and restaurants, tailoring content to each brand’s identity. Developed and executed content strategies across lifestyle and food brands to maintain consistent branding and increase engagement. Created high-quality visual content including graphics and short-form video, and monitored performance to adjust strategy based on engagement insights and audience behavior.