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I’m a multidisciplinary designer with a formal background in architecture from the Southern California Institute of Architecture. After 7 years in professional architecture practice, I’ve expanded into UI/UX, visual design, and digital product experiences. My work is rooted in structure, purpose, and narrative, with a focus on crafting thoughtful, high-quality solutions that feel intentional and meaningful.…I’m a multidisciplinary designer with a formal background in architecture from the Southern California Institute of Architecture. After 7 years in professional architecture practice, I’ve expanded into UI/UX, visual design, and digital product experiences. My work is rooted in structure, purpose, and narrative, with a focus on crafting thoughtful, high-quality solutions that feel intentional and meaningful.

James Choe

Designer, Product Designer, Web Designer, +4

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I’m a multidisciplinary designer with a formal background in architecture from the Southern California Institute of Architecture. After 7 years in professional architecture practice, I’ve expanded into UI/UX, visual design, and digital product experiences. My work is rooted in structure, purpose, and narrative, with a focus on crafting thoughtful, high-quality solutions that feel intentional and meaningful.…I’m a multidisciplinary designer with a formal background in architecture from the Southern California Institute of Architecture. After 7 years in professional architecture practice, I’ve expanded into UI/UX, visual design, and digital product experiences. My work is rooted in structure, purpose, and narrative, with a focus on crafting thoughtful, high-quality solutions that feel intentional and meaningful.

Available to hire

I’m a multidisciplinary designer with a formal background in architecture from the Southern California Institute of Architecture. After 7 years in professional architecture practice, I’ve expanded into UI/UX, visual design, and digital product experiences. My work is rooted in structure, purpose, and narrative, with a focus on crafting thoughtful, high-quality solutions that feel intentional and meaningful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder, Designer, Supervisor at THE NUU SHOP

January 1, 2022 - January 1, 2025

Co-founded apparel brand; led product design, ecommerce, and brand strategy; implemented custom inventory workflow; directed creative across product launches and visual assets; supervised a small team to improve workflow efficiency.

Design Lead and Project Manager at The Sugar Lab

January 1, 2020 - January 1, 2024

Led design strategy and project management across product development and branding; guided creative direction and production of marketing visuals; coordinated cross-disciplinary teams.

Senior Designer at 5+ Design

January 1, 2016 - January 1, 2020

Contributed as senior designer across UI/UX and visualization projects; mentored junior designers; delivered client-ready asset packs and visualizations.

Lead 3D at 3DS Culinary Lab

January 1, 2015 - January 1, 2016

Led 3D visualization and product design for hospitality concepts; produced 3D-printed serveware and dining concepts; collaborated with chefs to develop bespoke culinary products.

Freelance UI/UX & Visualization Designer at Self-employed

January 1, 2022 - Present

Freelance UI/UX and visualization designer delivering design systems, prototypes, and 3D visualization for various clients.