I'm Marc Dahmen, a senior brand identity and digital designer based in Alameda, CA. With 20+ years shaping visual identities, logo systems, and brand guidelines, I translate business goals into cohesive visual direction that scales across print, web, and digital platforms. I specialize in building scalable brand systems and responsive websites that support engagement and conversions, using Figma, WordPress, HTML/CSS, SEO basics, and A/B testing. I collaborate with startups, agencies, municipalities, real estate groups, and global brands to deliver polished, strategic creative that elevates brands and drives results.

Marc Dahmen

I'm Marc Dahmen, a senior brand identity and digital designer based in Alameda, CA. With 20+ years shaping visual identities, logo systems, and brand guidelines, I translate business goals into cohesive visual direction that scales across print, web, and digital platforms. I specialize in building scalable brand systems and responsive websites that support engagement and conversions, using Figma, WordPress, HTML/CSS, SEO basics, and A/B testing. I collaborate with startups, agencies, municipalities, real estate groups, and global brands to deliver polished, strategic creative that elevates brands and drives results.

Available to hire

I’m Marc Dahmen, a senior brand identity and digital designer based in Alameda, CA. With 20+ years shaping visual identities, logo systems, and brand guidelines, I translate business goals into cohesive visual direction that scales across print, web, and digital platforms.

I specialize in building scalable brand systems and responsive websites that support engagement and conversions, using Figma, WordPress, HTML/CSS, SEO basics, and A/B testing. I collaborate with startups, agencies, municipalities, real estate groups, and global brands to deliver polished, strategic creative that elevates brands and drives results.

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Language

English
Fluent

Work Experience

Senior Brand and Web Designer at Dahmen Design
January 1, 2022 - January 1, 2026
Provided branding, identity, and digital design services as a senior-level freelance professional. Partnered with two emerging startups to build full visual identities, one in wellness (yoga studio) and one in law enforcement / military embroidery—developing logos, brand systems, and launch-ready digital assets. Delivered end-to-end branding and visual identity systems for diverse clients, including logos, color palettes, typography, and full brand guidelines. Created brand identities and logo systems for local small businesses, including restaurants, hairstylist studios, and boutique shops—strengthening visual presence and community recognition. Designed and developed responsive WordPress websites, landing pages, and digital experiences aligned with brand strategy and user intent. Produced multi-format collateral including brochures, pitch decks, social graphics, email campaigns, and digital ads— ensuring cohesive and polished visual presence. Collaborated with founders, small b
Senior Graphic and Digital Designer at PresGroup
January 1, 2024 - January 1, 2025
Supported real estate marketing through branding, email, and multi-channel creative. Designed responsive HTML email campaigns in ActiveCampaign that increased engagement and supported lead generation for property listings. Created high-impact marketing materials, brochures, flyers, listing sheets, postcards, and digital ads—using Canva and Adobe Creative Suite. Developed logos, visual identities, and design templates that strengthened brand presence and improved consistency across campaigns. Designed digital ad components optimized for property promotion and marketing funnels. Partnered with cross-functional teams to deliver fast-turn creative aligned with real-time market needs.
Senior Graphic and Web Designer at West Advertising
January 1, 2003 - January 1, 2022
Led brand identity, digital design, and integrated creative for major regional clients. Promoted to Senior Designer and delivered branding, identity, and campaign design for clients including Toyota, City of Alameda, Navlet’s Garden Centers, CiminoCare, Porsche, and the San Francisco 49ers. Designed brochures, newsletters, direct mail campaigns, annual reports, event branding, and digital advertising assets supporting marketing objectives. Developed and launched responsive websites using HTML/CSS and WordPress, improving usability, performance, and brand consistency. Established brand guidelines and digital style guides to support multi-channel creative alignment across print, web, and digital advertising. Created four award-winning posters for the Park Street Art and Wine Faire, recognized for visual impact, creativity, and originality. Oversaw full-cycle design including concept development, production, vendor management, and press checks.
Graphic and Web Designer at West Advertising
January 1, 1997 - January 1, 2002
Early career role contributing to brand growth and the agency’s digital evolution. Designed ads, direct mail campaigns, logos, newsletters, and identity materials for clients across retail, municipal, and automotive industries. Spearheaded the agency’s transition to digital by designing its first website and developing custom HTML/CSS websites for clients. Enhanced client brand consistency by creating cohesive visual standards across print and digital assets. Managed print production, prepress, and vendor communication to ensure quality and on-time delivery.

Education

Bachelor of Science in Applied Art and Design at California Polytechnic State University (Cal Poly) — San Luis Obispo, CA
January 11, 2030 - May 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Government, Software & Internet