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I'm Oyinkansola Tonade, a Digital & Growth Marketing Specialist focused on building scalable social media ecosystems. I blend creative storytelling with data-driven ROI to drive results across multiple channels. With 6+ years of experience, I grew an e-commerce following from 3k to 22k and generated over £300,000 in annual revenue. I excel at turning insights into high-fidelity content, managing communities, and delivering measurable growth.…I'm Oyinkansola Tonade, a Digital & Growth Marketing Specialist focused on building scalable social media ecosystems. I blend creative storytelling with data-driven ROI to drive results across multiple channels. With 6+ years of experience, I grew an e-commerce following from 3k to 22k and generated over £300,000 in annual revenue. I excel at turning insights into high-fidelity content, managing communities, and delivering measurable growth.

Oyinkansola Tonade

Social Media Manager, Digital Marketer, Growth Marketer, +2

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I'm Oyinkansola Tonade, a Digital & Growth Marketing Specialist focused on building scalable social media ecosystems. I blend creative storytelling with data-driven ROI to drive results across multiple channels. With 6+ years of experience, I grew an e-commerce following from 3k to 22k and generated over £300,000 in annual revenue. I excel at turning insights into high-fidelity content, managing communities, and delivering measurable growth.…I'm Oyinkansola Tonade, a Digital & Growth Marketing Specialist focused on building scalable social media ecosystems. I blend creative storytelling with data-driven ROI to drive results across multiple channels. With 6+ years of experience, I grew an e-commerce following from 3k to 22k and generated over £300,000 in annual revenue. I excel at turning insights into high-fidelity content, managing communities, and delivering measurable growth.

Available to hire

I’m Oyinkansola Tonade, a Digital & Growth Marketing Specialist focused on building scalable social media ecosystems. I blend creative storytelling with data-driven ROI to drive results across multiple channels.

With 6+ years of experience, I grew an e-commerce following from 3k to 22k and generated over £300,000 in annual revenue. I excel at turning insights into high-fidelity content, managing communities, and delivering measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager & E-Commerce Manager at The Anko Shop

January 1, 2024 - Present

Strategy & Execution: Developed and managed end-to-end social media strategies, generating £300,000 in annual revenue and £100,000 within the first 6 months. Growth & Engagement: Scaled organic following from 3,000 to 22,000+, achieving over 1.1M views through original content and viral hooks. Data-driven optimisation: Used Meta Insights and Google Ads data to generate weekly performance reports, informing content pivots that increased engagement by 70%. Tool Integration: Managed full Wix store operations and email marketing (Flodesk) to ensure a unified brand voice across all digital touchpoints.

Creative Director / Social Media Manager at KLAT MAGAZINE

January 1, 2025 - Present

Brand Visibility: Reached 512,000 unique accounts in 90 days by implementing a storytelling-led content strategy. Messaging Consistency: Collaborated with editorial and marketing teams to ensure a unified voice across 1,300+ posts and multiple digital formats.

Scout Agent & Creative Partnerships Lead at 94MODELS (London)

January 1, 2023 - January 1, 2024

Brand Representation: Acted as the digital representative for the agency, managing partnerships with global brands including JD Sports, Gymshark, and Vogue. Campaign Management: Directed live content and backstage digital logistics during London, Milan, and Paris Fashion Weeks, maintaining high-pressure engagement across platforms. ROI Impact: Managed a £15k+ creative budget, delivering a 35% boost in brand partnerships through targeted digital communication.

Social Media Strategist (Freelance) / Content & Growth Specialist at Freelance

January 1, 2021 - Present

Content Creation: Orchestrated high-engagement strategies for niche accounts and personal brands, focusing on original video content and community building. Platform Expertise: Optimised content for emerging networks and TikTok, using storytelling to drive consistent user interaction and brand awareness.