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Hi, I’m Lara Mizrahi, a partnerships and brand activation professional with a track record in luxury brands and international hospitality. I’ve led sponsorships, ambassador programs, and cross‑functional editorial content at TAG Heuer, delivering engaging content and impactful experience. I enjoy coordinating partnerships and events from planning to execution, working closely with internal teams, agencies, talents, and external partners to ensure smooth delivery and premium brand representation. Organized, adaptable, and detail-oriented, I thrive in dynamic environments that require strong coordination, relationship management, and creative problem-solving. Alongside my hands-on experience, I also completed additional training in social media strategy, strengthening my understanding of digital storytelling, audience engagement, and content positioning across platforms. I’m particularly interested in roles related to partnerships, hospitality, events, brand activations, and project coordination within luxury, lifestyle, sports, or premium environments.…Hi, I’m Lara Mizrahi, a partnerships and brand activation professional with a track record in luxury brands and international hospitality. I’ve led sponsorships, ambassador programs, and cross‑functional editorial content at TAG Heuer, delivering engaging content and impactful experience. I enjoy coordinating partnerships and events from planning to execution, working closely with internal teams, agencies, talents, and external partners to ensure smooth delivery and premium brand representation. Organized, adaptable, and detail-oriented, I thrive in dynamic environments that require strong coordination, relationship management, and creative problem-solving. Alongside my hands-on experience, I also completed additional training in social media strategy, strengthening my understanding of digital storytelling, audience engagement, and content positioning across platforms. I’m particularly interested in roles related to partnerships, hospitality, events, brand activations, and project coordination within luxury, lifestyle, sports, or premium environments.

Lara Mizrahi

Brand Strategist, Community Manager, Influencer Marketing Manager, +1

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Hi, I’m Lara Mizrahi, a partnerships and brand activation professional with a track record in luxury brands and international hospitality. I’ve led sponsorships, ambassador programs, and cross‑functional editorial content at TAG Heuer, delivering engaging content and impactful experience. I enjoy coordinating partnerships and events from planning to execution, working closely with internal teams, agencies, talents, and external partners to ensure smooth delivery and premium brand representation. Organized, adaptable, and detail-oriented, I thrive in dynamic environments that require strong coordination, relationship management, and creative problem-solving. Alongside my hands-on experience, I also completed additional training in social media strategy, strengthening my understanding of digital storytelling, audience engagement, and content positioning across platforms. I’m particularly interested in roles related to partnerships, hospitality, events, brand activations, and project coordination within luxury, lifestyle, sports, or premium environments.…Hi, I’m Lara Mizrahi, a partnerships and brand activation professional with a track record in luxury brands and international hospitality. I’ve led sponsorships, ambassador programs, and cross‑functional editorial content at TAG Heuer, delivering engaging content and impactful experience. I enjoy coordinating partnerships and events from planning to execution, working closely with internal teams, agencies, talents, and external partners to ensure smooth delivery and premium brand representation. Organized, adaptable, and detail-oriented, I thrive in dynamic environments that require strong coordination, relationship management, and creative problem-solving. Alongside my hands-on experience, I also completed additional training in social media strategy, strengthening my understanding of digital storytelling, audience engagement, and content positioning across platforms. I’m particularly interested in roles related to partnerships, hospitality, events, brand activations, and project coordination within luxury, lifestyle, sports, or premium environments.

Available to hire

Hi, I’m Lara Mizrahi, a partnerships and brand activation professional with a track record in luxury brands and international hospitality. I’ve led sponsorships, ambassador programs, and cross‑functional editorial content at TAG Heuer, delivering engaging content and impactful experience.

I enjoy coordinating partnerships and events from planning to execution, working closely with internal teams, agencies, talents, and external partners to ensure smooth delivery and premium brand representation. Organized, adaptable, and detail-oriented, I thrive in dynamic environments that require strong coordination, relationship management, and creative problem-solving.

Alongside my hands-on experience, I also completed additional training in social media strategy, strengthening my understanding of digital storytelling, audience engagement, and content positioning across platforms.

I’m particularly interested in roles related to partnerships, hospitality, events, brand activations, and project coordination within luxury, lifestyle, sports, or premium environments.

Skills

Experience Level

Branding

Expert

Language

French

Fluent

English

Advanced

German

Beginner

Work Experience

Communication Coordinator at TGPI International

March 1, 2024 - April 1, 2025

Coordinated global sponsoring activations with global partners and ambassadors, increasing brand visibility and audience engagement. Developed and maintained partner relationships, ensuring effective communication and collaboration. Managed operations: logistics, product orders (+200 watches), travel arrangements, hospitality, VIP gifting. Managed 360° communication tools including activation calendar, guidelines, website, media portal, and best practices. Supported markets in organizing international events ensuring seamless execution. Monitored budgets, reporting and key indicators.

Sponsoring & Ambassador Coordinator at TGPI International

July 1, 2023 - February 1, 2024

Developed and managed the client gifting catalog, overseeing supplier relationships, product selection, and internal order processes. Coordinated the implementation of retail marketing activations and boutique animations across +10 international markets. Managed in-store music programming and recommended markets during activations. Conducted post-activations evaluations, including data analysis, attendee feedback, and ROI measurement, to continuously improve future boutique activations. Conducted trend monitoring and identified opportunities to strengthen retail activations opportunities. Tracked and reported on retail marketing budget.

Retail Marketing Assistant

August 1, 2019 - January 1, 2020

Brand & Concept Development Intern at TGP International

August 1, 2019 - January 30, 2020