David Cuznetov

Paid Acquisition Strategy & Team Performance at TTEC Europe

Lead a 15-person Google Ads pod while staying hands-on across active advertiser portfolios, account QA, client strategy and execution standards. Set pod-level performance standards across account reviews, campaign diagnosis and optimization logic, improving team efficiency by ~25%. Completed ~60 QA reviews in 60 days, tightening execution quality, account structure decisions and performance consistency across the team. Coached on client communication, account diagnosis and growth recommendations, contributing to ~10–15% higher call response rates and ~20% stronger email engagement. Partnered with QA and leadership on Google Ads policy, GDPR and compliance standards, reducing escalations and rework without slowing execution.

Google Ads Paid Acquisition & Channel Growth at TTEC Europe

Managed Google Ads campaigns across US, UK and EMEA markets with direct monthly budget ownership of ~$100K–$350K. Owned 15–20 active accounts hands-on, focused on Search, Performance Max, Shopping, local services and lead generation growth. Improved paid search performance by increasing ROAS from ~2–3 to 10–1, lifting CTR from ~3–4% to 15–25%, and reducing CPA by ~20–30% through restructuring, budget reallocation, and stronger intent targeting. Improved performance beyond the ad account by working on landing page flow, lead quality, GTM/tracking validation, feed setup and CVR improvement.

Performance Growth & Account Recovery at Arteria GPartner

Promoted within 4 months after exceeding quota at 145%+ each quarter and ranking consistently among top performers. Managed ~$25K–$70K/month in Google Ads budgets across SMB accounts in a high-volume agency environment. Rebuilt underperforming Search, Shopping and Performance Max accounts by simplifying structure, cutting wasted spend and reallocating budget toward stronger demand segments. Recovered and scaled CTR from 2-3 to 10-15 in weak accounts, lifting ROAS from ~1–2 to 5–7 and reducing CPA by ~10–15%. Took over difficult accounts with freedom to pause campaigns, reset structure and make commercial decisions when performance required it.

Google Ads Account Strategist — Client Acquisition at Google

Managed a 400+ advertiser portfolio across Search, Shopping and Performance Max, improving lead flow and campaign efficiency for local services, B2B, B2C and eCommerce SMBs. Built, restructured and optimized campaigns through budget shifts, keyword refinement, bidding changes, targeting updates and negative keyword work. Booked 5–6 client meetings per day with ~50% cold call-to-meeting conversion, turning outreach into account-growth conversations. Identified account growth opportunities across campaign structure, conversion tracking, search demand, budget allocation and landing page performance. Communicated performance insights and next-step recommendations clearly to business owners and non-technical stakeholders.

Google Ads Account Strategist — Client Acquisition at ARTERIA GPARTNER

Managed a 400+ advertiser portfolio across Search, Shopping and PMax, improving lead flow and campaign efficiency for local services, B2B, B2C and eCommerce SMBs. Built, restructured and optimized campaigns through budget shifts, keyword refinement, bid changes, targeting updates and negative keyword work. Booked 5–6 client meetings per day with ~50% cold call-to-meeting conversion, turning outreach into account-growth conversations.

Google Ads Account Strategist — Client Acquisition at TTEC Europe

Managed a 400+ advertiser portfolio across Search, Shopping and PMax, improving lead flow and campaign efficiency for local services, B2B, B2C and eCommerce SMBs. Built, restructured and optimized campaigns through budget shifts, keyword refinement, bid changes, targeting updates and negative keyword work. Booked 5–6 client meetings per day with ~50% cold call-to-meeting conversion, turning outreach into account-growth conversations.

Head of Field Sales & Training — Local Growth at Jungle Fitness

Promoted to Head of Field Sales & Training within 6 months after becoming the club's top performer in membership and personal training sales. Led 6–8 trainers across hiring, onboarding, coaching, scheduling and daily performance management. Set the club’s all-time monthly membership sales record with ~45 new memberships sold in one month vs. a target of 15. Helped drive ~25% quarterly revenue uplift through local acquisition, partnerships, event activations, upsells and package improvements. Worked with the club director on pricing, promotions, staffing and positioning, helping grow the gym into a top-5 market player in Moldova within 1 year.