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I’m a paid acquisition and Google Ads strategist based in Warsaw, focused on turning ad spend into measurable business growth. I have 4+ years of hands-on experience across Google Ads, Paid Search, Performance Max, Shopping, Display, YouTube, lead generation, eCommerce, B2B/B2C and local services. I’ve managed monthly budgets up to ~$350K, improved ROAS from ~2–3 to 10–11, reduced CPA by ~20–30%, and increased CTR from ~3–4% to 15–25% through better structure, stronger intent matching and cleaner optimization. Beyond the ad account, I work on landing page flow, lead quality, GA4/GTM tracking, CRM attribution and offline conversion planning, so campaigns are optimized toward real business outcomes, not just surface-level clicks or cheap leads. I currently lead a 15-person Google Ads pod, combining hands-on campaign execution with QA, strategy, coaching and performance reviews.…I’m a paid acquisition and Google Ads strategist based in Warsaw, focused on turning ad spend into measurable business growth. I have 4+ years of hands-on experience across Google Ads, Paid Search, Performance Max, Shopping, Display, YouTube, lead generation, eCommerce, B2B/B2C and local services. I’ve managed monthly budgets up to ~$350K, improved ROAS from ~2–3 to 10–11, reduced CPA by ~20–30%, and increased CTR from ~3–4% to 15–25% through better structure, stronger intent matching and cleaner optimization. Beyond the ad account, I work on landing page flow, lead quality, GA4/GTM tracking, CRM attribution and offline conversion planning, so campaigns are optimized toward real business outcomes, not just surface-level clicks or cheap leads. I currently lead a 15-person Google Ads pod, combining hands-on campaign execution with QA, strategy, coaching and performance reviews.

David Cuznetov

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I’m a paid acquisition and Google Ads strategist based in Warsaw, focused on turning ad spend into measurable business growth. I have 4+ years of hands-on experience across Google Ads, Paid Search, Performance Max, Shopping, Display, YouTube, lead generation, eCommerce, B2B/B2C and local services. I’ve managed monthly budgets up to ~$350K, improved ROAS from ~2–3 to 10–11, reduced CPA by ~20–30%, and increased CTR from ~3–4% to 15–25% through better structure, stronger intent matching and cleaner optimization. Beyond the ad account, I work on landing page flow, lead quality, GA4/GTM tracking, CRM attribution and offline conversion planning, so campaigns are optimized toward real business outcomes, not just surface-level clicks or cheap leads. I currently lead a 15-person Google Ads pod, combining hands-on campaign execution with QA, strategy, coaching and performance reviews.…I’m a paid acquisition and Google Ads strategist based in Warsaw, focused on turning ad spend into measurable business growth. I have 4+ years of hands-on experience across Google Ads, Paid Search, Performance Max, Shopping, Display, YouTube, lead generation, eCommerce, B2B/B2C and local services. I’ve managed monthly budgets up to ~$350K, improved ROAS from ~2–3 to 10–11, reduced CPA by ~20–30%, and increased CTR from ~3–4% to 15–25% through better structure, stronger intent matching and cleaner optimization. Beyond the ad account, I work on landing page flow, lead quality, GA4/GTM tracking, CRM attribution and offline conversion planning, so campaigns are optimized toward real business outcomes, not just surface-level clicks or cheap leads. I currently lead a 15-person Google Ads pod, combining hands-on campaign execution with QA, strategy, coaching and performance reviews.

Available to hire

I’m a paid acquisition and Google Ads strategist based in Warsaw, focused on turning ad spend into measurable business growth.

I have 4+ years of hands-on experience across Google Ads, Paid Search, Performance Max, Shopping, Display, YouTube, lead generation, eCommerce, B2B/B2C and local services. I’ve managed monthly budgets up to ~$350K, improved ROAS from ~2–3 to 10–11, reduced CPA by ~20–30%, and increased CTR from ~3–4% to 15–25% through better structure, stronger intent matching and cleaner optimization.

Beyond the ad account, I work on landing page flow, lead quality, GA4/GTM tracking, CRM attribution and offline conversion planning, so campaigns are optimized toward real business outcomes, not just surface-level clicks or cheap leads.

I currently lead a 15-person Google Ads pod, combining hands-on campaign execution with QA, strategy, coaching and performance reviews.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

Russian

Fluent

English

Advanced

Polish

Intermediate

Work Experience

Paid Acquisition Strategy & Team Performance at TTEC Europe

June 1, 2025 - Present

Lead a 15-person Google Ads pod while staying hands-on across active advertiser portfolios, account QA, client strategy and execution standards. Set pod-level performance standards across account reviews, campaign diagnosis and optimization logic, improving team efficiency by ~25%. Completed ~60 QA reviews in 60 days, tightening execution quality, account structure decisions and performance consistency across the team. Coached on client communication, account diagnosis and growth recommendations, contributing to ~10–15% higher call response rates and ~20% stronger email engagement. Partnered with QA and leadership on Google Ads policy, GDPR and compliance standards, reducing escalations and rework without slowing execution.

Google Ads Paid Acquisition & Channel Growth at TTEC Europe

June 1, 2024 - June 1, 2025

Managed Google Ads campaigns across US, UK and EMEA markets with direct monthly budget ownership of ~$100K–$350K. Owned 15–20 active accounts hands-on, focused on Search, Performance Max, Shopping, local services and lead generation growth. Improved paid search performance by increasing ROAS from ~2–3 to 10–1, lifting CTR from ~3–4% to 15–25%, and reducing CPA by ~20–30% through restructuring, budget reallocation, and stronger intent targeting. Improved performance beyond the ad account by working on landing page flow, lead quality, GTM/tracking validation, feed setup and CVR improvement.

Performance Growth & Account Recovery at Arteria GPartner

January 1, 2024 - June 30, 2024

Promoted within 4 months after exceeding quota at 145%+ each quarter and ranking consistently among top performers. Managed ~$25K–$70K/month in Google Ads budgets across SMB accounts in a high-volume agency environment. Rebuilt underperforming Search, Shopping and Performance Max accounts by simplifying structure, cutting wasted spend and reallocating budget toward stronger demand segments. Recovered and scaled CTR from 2-3 to 10-15 in weak accounts, lifting ROAS from ~1–2 to 5–7 and reducing CPA by ~10–15%. Took over difficult accounts with freedom to pause campaigns, reset structure and make commercial decisions when performance required it.

Google Ads Account Strategist — Client Acquisition at TTEC Europe

August 1, 2023 - January 31, 2024

Managed a 400+ advertiser portfolio across Search, Shopping and PMax, improving lead flow and campaign efficiency for local services, B2B, B2C and eCommerce SMBs. Built, restructured and optimized campaigns through budget shifts, keyword refinement, bid changes, targeting updates and negative keyword work. Booked 5–6 client meetings per day with ~50% cold call-to-meeting conversion, turning outreach into account-growth conversations.

Head of Field Sales & Training — Local Growth at Jungle Fitness

May 1, 2020 - April 30, 2022

Promoted to Head of Field Sales & Training within 6 months after becoming the club's top performer in membership and personal training sales. Led 6–8 trainers across hiring, onboarding, coaching, scheduling and daily performance management. Set the club’s all-time monthly membership sales record with ~45 new memberships sold in one month vs. a target of 15. Helped drive ~25% quarterly revenue uplift through local acquisition, partnerships, event activations, upsells and package improvements. Worked with the club director on pricing, promotions, staffing and positioning, helping grow the gym into a top-5 market player in Moldova within 1 year.

Customer Acquisition & Retention at Jungle Fitness

December 1, 2019 - May 31, 2020

Delivered 150 paid personal training sessions in a peak month, exceeding the monthly target of 60 and setting a club sales record. Converted roughly every third free trial into a long-term paying client through consultative selling, structured follow-up and clear value framing. Sold higher-value training packages and paid nutrition plans, increasing customer lifetime value and repeat revenue.

Google Ads Account Strategist — Client Acquisition at ARTERIA GPARTNER

August 1, 2023 - January 1, 2024