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Hi, I’m Savitha, a Performance Marketing Specialist based in Bengaluru, with hands-on experience managing paid campaigns for international clients across the UAE, Kenya, and Turkey. I have generated 900+ qualified leads through Google Ads and Meta Ads campaigns, and I regularly use AI tools like ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs while optimizing for lead quality and cost efficiency. I’m proficient with GA4, Google Tag Manager, Google Smart Bidding, and audience targeting, leveraging data-driven testing and attribution to improve ROI. I enjoy collaborating with cross-functional teams to refine funnels, run experiments, and iteratively improve campaigns.…Hi, I’m Savitha, a Performance Marketing Specialist based in Bengaluru, with hands-on experience managing paid campaigns for international clients across the UAE, Kenya, and Turkey. I have generated 900+ qualified leads through Google Ads and Meta Ads campaigns, and I regularly use AI tools like ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs while optimizing for lead quality and cost efficiency. I’m proficient with GA4, Google Tag Manager, Google Smart Bidding, and audience targeting, leveraging data-driven testing and attribution to improve ROI. I enjoy collaborating with cross-functional teams to refine funnels, run experiments, and iteratively improve campaigns.

Savitha R

Performance Marketer, Digital Marketer, Content Creator, +1

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Hi, I’m Savitha, a Performance Marketing Specialist based in Bengaluru, with hands-on experience managing paid campaigns for international clients across the UAE, Kenya, and Turkey. I have generated 900+ qualified leads through Google Ads and Meta Ads campaigns, and I regularly use AI tools like ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs while optimizing for lead quality and cost efficiency. I’m proficient with GA4, Google Tag Manager, Google Smart Bidding, and audience targeting, leveraging data-driven testing and attribution to improve ROI. I enjoy collaborating with cross-functional teams to refine funnels, run experiments, and iteratively improve campaigns.…Hi, I’m Savitha, a Performance Marketing Specialist based in Bengaluru, with hands-on experience managing paid campaigns for international clients across the UAE, Kenya, and Turkey. I have generated 900+ qualified leads through Google Ads and Meta Ads campaigns, and I regularly use AI tools like ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs while optimizing for lead quality and cost efficiency. I’m proficient with GA4, Google Tag Manager, Google Smart Bidding, and audience targeting, leveraging data-driven testing and attribution to improve ROI. I enjoy collaborating with cross-functional teams to refine funnels, run experiments, and iteratively improve campaigns.

Available to hire

Hi, I’m Savitha, a Performance Marketing Specialist based in Bengaluru, with hands-on experience managing paid campaigns for international clients across the UAE, Kenya, and Turkey. I have generated 900+ qualified leads through Google Ads and Meta Ads campaigns, and I regularly use AI tools like ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs while optimizing for lead quality and cost efficiency.

I’m proficient with GA4, Google Tag Manager, Google Smart Bidding, and audience targeting, leveraging data-driven testing and attribution to improve ROI. I enjoy collaborating with cross-functional teams to refine funnels, run experiments, and iteratively improve campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Performance Marketing Specialist at Bright Ads Digital Marketing Agency

January 1, 2025 - April 30, 2025

Drove Meta Ads lead generation for a UAE-based B2B exhibition client, delivering approximately 300 qualified leads in 2 months through a dual-funnel approach (lead forms plus a dedicated landing page) with regular creative refreshes and real-time audience pivots to sustain volume. Resolved poor lead quality for a UK-based high-ticket consultancy by layering high-income audiences and adding investment-qualification questions in the lead form, reducing unqualified inquiries and boosting sales efficiency. Built a Google Search Ads campaign from scratch for a home-improvement brand, achieving 60 conversions from 11.3K clicks at a 1.89 CPC within a 21.3K total budget. Launched a Performance Max campaign for a healthcare services brand, generating 62 leads from 22.1K clicks at a 0.83 CPC within an 18.4K budget via optimized asset groups and audience signals. Leveraged ChatGPT and Claude to craft ad copy, content descriptions, and campaign briefs, improving relevance scores and creative quali

Digital Marketing Intern at Bright Ads Digital Marketing Agency

November 1, 2024 - January 31, 2025

Optimised content scheduling for 6+ brands via Meta Business Suite, growing organic engagement by 45% through posting strategy and hashtag research. Wrote ad copy and content briefs for Google Ads, Meta Ads, and LinkedIn Ads campaigns, contributing to a 2.1x improvement in click-through rates. Conducted competitor analysis and audience research using Google Trends to identify campaign opportunities across international markets.