Led marketing with strong ownership of product marketing and GTM for an enterprise AI platform, driving faster delivery with 100% data quality; built product messaging, go-to-market, and executive communications; embedded product value propositions into UX/UI and onboarding flows.

Director of Marketing & Communications at Qualitance

January 1, 2020 - January 1, 2024

Led strategic marketing and communications across Europe, the US, and Australia; drove demand generation, employer branding, and pipeline acceleration through campaigns, events, and content.

Marketing Communications Manager at Qualitance

January 1, 2019 - January 1, 2020

Developed content strategies reinforcing the company’s positioning in product design and development services; produced high-quality content aligned with business goals and audience needs; improved SEO and engagement across digital channels.

Content Marketing Strategist & Writer at Qualitance

January 1, 2018 - January 1, 2019

Designed and delivered content marketing programs for local and regional markets; supported demand generation, employer branding, and enablement; tracked performance metrics and optimized execution.

Technical Writer & Marketing Specialist at 4PSA

January 1, 2011 - January 1, 2018

Owned product documentation, user guides, API content, and technical training materials for VoIP Now, a VoIP & UC platform; led localization, UX-aligned content, and go-to-market support; improved regional PR and market visibility.

Mobile App Writer at Advanced Mobile Applications (Ubisoft)

January 1, 2005 - January 1, 2010

Created in-app content and product copy for consumer mobile apps; collaborated with designers and QA to ensure consistent messaging; contributed to early mobile product experiences through UX-aligned content strategy.