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I’m a Paid Media & Performance Marketing specialist with 8+ years of experience managing $22M+ in ad spend across Google Ads, Meta Ads, YouTube, and multi-channel performance ecosystems. I lead full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I’m results-driven and collaborative, consistently reducing CPA, increasing ROAS, and implementing advanced bidding strategies. I build end-to-end paid media frameworks including landing pages, attribution, and CRM integrations, and I’m proficient with GA4, GTM, and Looker Studio dashboards to scale operations and drive impact.…I’m a Paid Media & Performance Marketing specialist with 8+ years of experience managing $22M+ in ad spend across Google Ads, Meta Ads, YouTube, and multi-channel performance ecosystems. I lead full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I’m results-driven and collaborative, consistently reducing CPA, increasing ROAS, and implementing advanced bidding strategies. I build end-to-end paid media frameworks including landing pages, attribution, and CRM integrations, and I’m proficient with GA4, GTM, and Looker Studio dashboards to scale operations and drive impact.

Rana Hanzla

Performance Marketer, Digital Marketer, PPC Manager, +7

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I’m a Paid Media & Performance Marketing specialist with 8+ years of experience managing $22M+ in ad spend across Google Ads, Meta Ads, YouTube, and multi-channel performance ecosystems. I lead full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I’m results-driven and collaborative, consistently reducing CPA, increasing ROAS, and implementing advanced bidding strategies. I build end-to-end paid media frameworks including landing pages, attribution, and CRM integrations, and I’m proficient with GA4, GTM, and Looker Studio dashboards to scale operations and drive impact.…I’m a Paid Media & Performance Marketing specialist with 8+ years of experience managing $22M+ in ad spend across Google Ads, Meta Ads, YouTube, and multi-channel performance ecosystems. I lead full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses. I’m results-driven and collaborative, consistently reducing CPA, increasing ROAS, and implementing advanced bidding strategies. I build end-to-end paid media frameworks including landing pages, attribution, and CRM integrations, and I’m proficient with GA4, GTM, and Looker Studio dashboards to scale operations and drive impact.

Available to hire

I’m a Paid Media & Performance Marketing specialist with 8+ years of experience managing $22M+ in ad spend across Google Ads, Meta Ads, YouTube, and multi-channel performance ecosystems. I lead full-funnel PPC strategy, campaign scaling, tracking infrastructure, creative testing, CRO, automation, and account restructuring for lead generation, e-commerce, and service businesses.

I’m results-driven and collaborative, consistently reducing CPA, increasing ROAS, and implementing advanced bidding strategies. I build end-to-end paid media frameworks including landing pages, attribution, and CRM integrations, and I’m proficient with GA4, GTM, and Looker Studio dashboards to scale operations and drive impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing & Paid Media Manager at Allure Digital

January 1, 2023 - Present

Led paid media strategy across Google, Meta, YouTube, and Performance Max, managing large-scale budgets for 20+ industries. Built advanced GA4 + GTM tracking, event-based conversions, offline conversions, and CRM attribution. Increased lead volume through funnel optimization, creative testing, and bidding strategy improvements. Designed CRO-driven landing pages and multi-variant testing frameworks to improve conversion rates.

Paid Media Lead – Google Ads, Meta Ads & Content Ops at Simplia

April 1, 2020 - August 1, 2023

Managed PPC strategy for 100+ local service clients, overseeing $6M+ annual ad spend and optimizing high-intent search, lead quality, and geo-targeted campaigns across Google & Meta. Rebuilt Google Ads accounts using SKAG/STAG, Performance Max, and automated rules; scaled Meta Ads through retargeting, dynamic testing, and lookalike audiences. Developed SOPs for budget pacing, bid strategies, and attribution, reducing client churn by 40% with transparent reporting.

Digital Marketing Executive – PPC, Facebook Ads & SEO Integrated at Grownetik

July 1, 2019 - April 1, 2020

Managed paid search campaigns for e-commerce, health, and real estate businesses. Implemented keyword expansion, negative keyword harvesting, ad testing, and audience layering to reduce CPA. Created GTM-based tracking, feeding Google Ads and Facebook Ads with enhanced conversion data. Collaborated with dev and design teams to improve landing page experience, site speed, and mobile performance.

Performance Marketing Specialist (Google Ads & SEO Integrated) at Be the BST

September 1, 2017 - July 1, 2019

Managed 30+ PPC and Facebook Ads accounts, improving budget efficiency and lead volume. Launched localized search campaigns, remarketing funnels, and A/B-tested ad creatives. Increased organic + paid traffic by 80% YoY by aligning content, landing pages, and PPC funnels. Improved Google Ads ROI using optimized bidding strategies, UTM tracking, and conversion-focused scripts.

Digital Marketing Executive – PPC, Facebook Ads & SEO at Grownetik

July 1, 2019 - April 1, 2020