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Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.…Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Julia Dunfrund

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.…Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Available to hire

Hi, I’m Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook.

Over the last 8+ years, I’ve led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I’m passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Head of Social Media at ABC Shark Tank Investor / The Shark Group

January 1, 2023 - January 1, 2025

Built and managed the full social media presence for Daymond John's global personal brand across Instagram, TikTok, LinkedIn, Facebook, X, and Threads; drove 241.9% increase in e-commerce conversions; scaled LinkedIn to 2.7M+ followers; produced viral content generating 7.2M+ TikTok views, 4M+ LinkedIn views, and 2.7M+ Facebook views on a single post; led large-scale influencer and brand partner programs; spearheaded Black Entrepreneurs Day social strategy delivering 2B media impressions; boosted average post engagement by 40%; pioneered AI-driven content workflows increasing production efficiency by 50%.

Social Media Director at Brandsway Creative PR

January 1, 2022 - January 1, 2023

Directed social media strategy and content for beauty and fashion brands including Winky Lux, ME Cosmetics, and Koral; grew audiences, managed influencer campaigns, and drove measurable brand and sales results; achieved a 46% increase in website traffic through viral Instagram and TikTok campaigns; generated 73K impressions per week for ME Cosmetics with 10% follower growth; launched 5 influencer campaigns achieving 15% follower growth and 11% engagement lift; led NYFW social coverage, activations, and influencer takeovers.

Content Creator & UGC Partner at Self / Brand Partnerships

January 1, 2020 - Present

Create high-performing short-form video and photo content across TikTok and Instagram in beauty and lifestyle categories; collaborated with Sol de Janeiro, Clarins, Dermalogica, Caudalie, and other leading beauty brands on UGC and influencer campaigns.

Social Media & Partnerships Manager at O2 Monde

January 1, 2020 - January 1, 2022

Led integrated social and influencer strategy across fashion and lifestyle campaigns; managed partnerships with mega, macro, and mid-tier creators; managed Ciara Miller (Bravo's Summer & Winter House) for 2 months with 80% audience growth and engagement; drove sustained audience growth and community engagement across multiple brand accounts.

Social Media & Brand Strategy Consultant at Freelance

January 1, 2017 - Present

Develop and implement tailored social media strategies from the ground up for beauty, lifestyle, and consumer brands; create, curate, and schedule content across Instagram, TikTok, and LinkedIn; oversee community engagement, respond to comments and messages; identify influencer and trend opportunities; monitor analytics and deliver regular reporting with actionable insights.