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Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.…Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Julia Dunfrund

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.…Hi, I'm Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook. Over the last 8+ years, I've led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I'm passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Available to hire

Hi, I’m Julia, a results-driven social media strategist specializing in beauty, fashion, and lifestyle brands. I help brands build a presence from scratch, grow engaged communities, and drive e-commerce growth through platform-native storytelling across Instagram, TikTok, and Facebook.

Over the last 8+ years, I’ve led campaigns that delivered 241.9% e-commerce conversion growth, millions of viral views, and billions of media impressions. I’m passionate about data-informed content, creator partnerships, and AI-driven workflows to scale production and performance.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Social Media & Brand Strategy Consultant at Freelance

January 1, 2017 - Present

Develop and implement tailored social media strategies from the ground up for beauty, lifestyle, and consumer brands; create, curate, and schedule content across Instagram, TikTok, and LinkedIn; oversee community engagement, respond to comments and messages; identify influencer and trend opportunities; monitor analytics and deliver regular reporting with actionable insights.

Head of Social Media at ABC Shark Tank Investor / The Shark Group

January 1, 2023 - January 1, 2025

Built and managed the full social media presence for Daymond John's global personal brand across Instagram, TikTok, LinkedIn, Facebook, X, and Threads; drove 241.9% increase in e-commerce conversions; scaled LinkedIn to 2.7M+ followers; produced viral content generating 7.2M+ TikTok views, 4M+ LinkedIn views, and 2.7M+ Facebook views on a single post; led large-scale influencer and brand partner programs; spearheaded Black Entrepreneurs Day social strategy delivering 2B media impressions; boosted average post engagement by 40%; pioneered AI-driven content workflows increasing production efficiency by 50%.

Social Media Director at Brandsway Creative PR

January 1, 2022 - January 1, 2023

Directed social media strategy and content for beauty and fashion brands including Winky Lux, ME Cosmetics, and Koral; grew audiences, managed influencer campaigns, and drove measurable brand and sales results; achieved a 46% increase in website traffic through viral Instagram and TikTok campaigns; generated 73K impressions per week for ME Cosmetics with 10% follower growth; launched 5 influencer campaigns achieving 15% follower growth and 11% engagement lift; led NYFW social coverage, activations, and influencer takeovers.

Social Media & Partnerships Manager at O2 Monde

January 1, 2020 - January 1, 2022

Led integrated social and influencer strategy across fashion and lifestyle campaigns; managed partnerships with mega, macro, and mid-tier creators; managed Ciara Miller (Bravo's Summer & Winter House) for 2 months with 80% audience growth and engagement; drove sustained audience growth and community engagement across multiple brand accounts.

Content Creator & UGC Partner at Self / Brand Partnerships

January 1, 2020 - Present

Create high-performing short-form video and photo content across TikTok and Instagram in beauty and lifestyle categories; collaborated with Sol de Janeiro, Clarins, Dermalogica, Caudalie, and other leading beauty brands on UGC and influencer campaigns.