Emmeline Wang
Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns.
About
Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence.
I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.
- 9 years' experience
- Joined May 2026
Skills· 3
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
More experts in San Francisco, United States
Work experience· 4 roles
Director-to-end influencer campaigns generating 250M+ impressions, a 6.7% engagement rate, and 3%+ revenue growth via organic and creator-led initiatives year-to-date. Negotiate and execute marquee campaigns with household brands, including REI, Auto Camp, and Hipcamp, to expand cross-brand reach. Lead real-time social commentary and crisis response, maintaining positive brand sentiment by addressing press and global trends within eight hours.
Built AllTrails’ organic social roadmap and OKR framework across Instagram, TikTok, Facebook, Twitter, LinkedIn, and Pinterest. Accelerated Instagram engagement by 290% (2% to 7.8%), shifted the platform to a highly engaged community, and launched TikTok from 0 to 69k+ followers through native content strategies and integrated campaigns. Directed end-to-end production with high-fidelity copywriting and visuals to ensure 100% brand consistency; managed influencer partnerships and real-time community management.
Scaled social presence for 20+ diverse clients by 127% within the first 10 months. Managed multi-channel paid social budgets, optimizing spend to exceed KPI targets and drive measurable revenue. Developed editorial calendars, brand guidelines, and monthly reporting using Sprout Social across Instagram, TikTok, Facebook, LinkedIn, and Pinterest.
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