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Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence. I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.…Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence. I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.

Emmeline Wang

Content Creator, Marketing Strategist, Copywriter, +2

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Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence. I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.…Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence. I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.

Available to hire

Hi, I’m Emmeline Wang, a Social Media & Community lead with a track record of turning ideas into data-driven, engaging campaigns. I’ve driven 3%+ revenue growth and 250M+ impressions for AllTrails, helped brands scale their online communities, and built cross-brand partnerships with household names. I’m passionate about storytelling, content strategy, and turning insights into action to strengthen brand presence.

I thrive in remote and hybrid settings, leading end-to-end campaigns from concept to production. My approach combines creative storytelling with rigorous analytics, empowering teams to move quickly, respond to trends, and maintain a positive brand voice across channels. I’m always exploring new partnerships and formats to keep communities active and aligned with a brand’s mission.

Skills

Copywriting

Branding

Corporate Video

Experience Level

Copywriting

Expert

Branding

Expert

Corporate Video

Intermediate

Language

English

Fluent

Work Experience

Social Media & Community Lead at AllTrails

January 1, 2026 - Present

Director-to-end influencer campaigns generating 250M+ impressions, a 6.7% engagement rate, and 3%+ revenue growth via organic and creator-led initiatives year-to-date. Negotiate and execute marquee campaigns with household brands, including REI, Auto Camp, and Hipcamp, to expand cross-brand reach. Lead real-time social commentary and crisis response, maintaining positive brand sentiment by addressing press and global trends within eight hours.

Social Media Manager at AllTrails

November 1, 2021 - December 31, 2025

Built AllTrails’ organic social roadmap and OKR framework across Instagram, TikTok, Facebook, Twitter, LinkedIn, and Pinterest. Accelerated Instagram engagement by 290% (2% to 7.8%), shifted the platform to a highly engaged community, and launched TikTok from 0 to 69k+ followers through native content strategies and integrated campaigns. Directed end-to-end production with high-fidelity copywriting and visuals to ensure 100% brand consistency; managed influencer partnerships and real-time community management.

Social Media Manager at Brand Hive

February 1, 2020 - October 1, 2021

Scaled social presence for 20+ diverse clients by 127% within the first 10 months. Managed multi-channel paid social budgets, optimizing spend to exceed KPI targets and drive measurable revenue. Developed editorial calendars, brand guidelines, and monthly reporting using Sprout Social across Instagram, TikTok, Facebook, LinkedIn, and Pinterest.

Freelance Social Media Manager and Writer at Self-Employed

April 1, 2017 - Present

Freelance social media management and writing for outdoor conservation, lifestyle, and tech brands. Built a dedicated community of 4.2k+ followers with a 4.7% engagement rate, cultivating a community around outdoor conservation. Partnered with 10+ outdoor brands as an athlete ambassador; authored content and freelance writing, including a feature in Patagonia’s The Cleanest Line, and produced high-quality content and assets for campaigns.