I’m a marketing professional specializing in fashion and lifestyle, with a passion for brand storytelling, content strategy, and creative direction. I develop campaigns that bring creative vision and business objectives together, creating meaningful connections with audiences across digital, social, email, and e-commerce channels. My experience includes managing Klaviyo campaigns that generated more than $120K in attributed revenue, supporting a $500K+ annual e-commerce business, and developing seasonal strategies for product launches. I also enjoy leading creative projects from concept to execution, including photoshoot production, styling, creative briefing, and on-set direction. I have managed content teams, supported international B2B presentations, and created campaigns aligned with fashion trends and brand identity. Fluent in English, French, Spanish, and Portuguese, I’m open to relocation and excited to contribute my creative, analytical, and collaborative approach to a forward-thinking brand.…

Gabriela Prado Silva

I’m a marketing professional specializing in fashion and lifestyle, with a passion for brand storytelling, content strategy, and creative direction. I develop campaigns that bring creative vision and business objectives together, creating meaningful connections with audiences across digital, social, email, and e-commerce channels. My experience includes managing Klaviyo campaigns that generated more than $120K in attributed revenue, supporting a $500K+ annual e-commerce business, and developing seasonal strategies for product launches. I also enjoy leading creative projects from concept to execution, including photoshoot production, styling, creative briefing, and on-set direction. I have managed content teams, supported international B2B presentations, and created campaigns aligned with fashion trends and brand identity. Fluent in English, French, Spanish, and Portuguese, I’m open to relocation and excited to contribute my creative, analytical, and collaborative approach to a forward-thinking brand.…

Available to hire

I’m a marketing professional specializing in fashion and lifestyle, with a passion for brand storytelling, content strategy, and creative direction. I develop campaigns that bring creative vision and business objectives together, creating meaningful connections with audiences across digital, social, email, and e-commerce channels. My experience includes managing Klaviyo campaigns that generated more than $120K in attributed revenue, supporting a $500K+ annual e-commerce business, and developing seasonal strategies for product launches.

I also enjoy leading creative projects from concept to execution, including photoshoot production, styling, creative briefing, and on-set direction. I have managed content teams, supported international B2B presentations, and created campaigns aligned with fashion trends and brand identity. Fluent in English, French, Spanish, and Portuguese, I’m open to relocation and excited to contribute my creative, analytical, and collaborative approach to a forward-thinking brand.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Portuguese
Intermediate

Work Experience

Social Media and Marketing Manager at Majestic Filatures Inc - Lazy Pants
April 1, 2025 - Present
Managed email marketing campaigns via Klaviyo, generating $120K+ attributed revenue and +200% growth. Led creative direction and content strategy across digital and social channels; oversaw end-to-end campaign execution. Led photo shoot production for major retail accounts, including Costco, overseeing creative briefing, styling, and on-set direction. Managed and guided a creative team to execute high-volume, trend-driven content aligned with brand positioning. Contributed to content strategy for a $500K+ annual e-commerce business.
Marketing & Project Coordinator at Claudette Floyd
August 1, 2023 - March 1, 2025
Developed and executed digital campaigns aligned with new collections. Produced content across email, product descriptions, and social media to support campaign launches. Represented the brand internationally to B2B buyers and supported collection presentations. Managed photo shoot production, including creative briefing, styling, planning, and coordination.
Marketing Assistant at Boutique Marie Dumas
November 1, 2022 - February 1, 2023
Conducted market analysis to refine social media and content strategies based on consumer insights and fashion trends. Executed and optimized social media campaigns. Planned and produced visual content to showcase new collections and reinforce the brand's identity online.

Education

Bachelor's Degree in Marketing at Pontifical Catholic University of Parana
January 1, 2018 - January 1, 2022
DCS in Digital Marketing at Canada College
January 1, 2022 - January 1, 2024
Certificate in Luxury Brand Management at University of the Arts London
January 1, 2023 - May 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services