Available to hire
Kari is a demand generation, campaigns, and integrated marketing expert specializing in global growth for B2B SaaS companies.
She specializes in building, rebooting, and scaling global campaign strategies that drive awareness, demand, and pipeline. Recruited to both startups and Fortune 50 companies—including Atlassian, Splunk, Cisco, and Google—Kari brings clarity to complexity, unites cross-functional teams, and turns big ideas into measurable business impact.
Her work has driven over $1B in pipeline at Adobe, influenced $65B+ in sales pipeline at Cisco, and consistently exceeded performance benchmarks across awareness and demand programs.
She is known for being highly adaptable, quickly integrating with cross-functional teams to deliver measurable ROI. She translates data into actionable insights and collaborates with product, marketing, and sales to create programs that outperform benchmarks in competitive markets.
Skills
Experience Level
Expert
Language
Work Experience
Global Campaign Strategy at Rimini Street
December 1, 2025 - February 1, 2026Built and led global integrated campaign strategies and programs aligning business priorities to drive awareness, enablement, and pipeline impact. Directed fiscal year campaign guidance for VMware offerings and SAP-focused webinars; rolled out regional campaign kits for thought leadership and SAP-focused events. Led cross-functional execution of a LinkedIn Live series, achieving >44% above three-month registration goal.
Demand Generation Strategist at Atlassian
January 1, 2025 - September 1, 2025Developed and managed enterprise cloud upsell campaigns, partnering with product marketing and COE teams. Key components included email nurtures, paid media, content strategy, and Community strategy. Optimized email nurtures, doubling volume and improving opens by 1.2%, CTR by 0.6%, and CTOR by 2.5%. Created go-to-market plan for an analyst report, generating 200 responses and $350k MIP in the first month; achieved 42% webinar attendance.
Demand Generation at Google Cloud, SMB
September 1, 2024 - January 1, 2025Managed global SMB AI infrastructure modernization campaigns, collaborating with product marketing, sales, and CX to drive sales-qualified opportunities (SQOs). Campaigns included email nurtures, event marketing, and sales enablement; webinar strategy yielded $1,600 pipeline and $1,450 closed deals in early results; crafted outbound messaging and enablement materials to improve prospect engagement and appointment setting.
Senior Manager, Global Integrated Marketing at Splunk
September 1, 2020 - April 1, 2023Oversaw global campaign strategy for developer and IT decision-makers, aligning with regional GTM and cross-functional teams. Drove product and category awareness with lift 78% above benchmark, engagement 98% above benchmark, and CTR 41% above benchmark. Coordinated messaging between IT and DevOps marketing, and partnered with PR, social, digital, content and events to maximize engagement and pipeline influence, contributing to $87.3M+ in MCP.
Senior Manager, Global Competitive Campaign Marketing at Adobe
October 1, 2019 - April 1, 2020Directed portfolio-level, global omnichannel campaigns differentiating Adobe from competitors. Drove $16.3M in marketing-influence-to-close pipeline across events, advertising, SEO, social, and PR; paid media doubled engagement YoY and increased time on site by 150%. Built competitive kits for internal partners to inform demand program strategy and message alignment.
Senior Manager, Global Campaign Strategy at Adobe
February 1, 2017 - September 1, 2019Built and managed multi-channel global marketing strategies to generate awareness, demand, and revenue for Adobe's Experience Cloud. Plans drove $101M+ in marketing linear pipeline, $490M+ open pipeline, and $465M+ marketing-influence-to-close globally. Led cross-functional collaboration across regional teams and partners to ensure consistent messaging and execution.
Global Marketing Manager at Cisco
November 1, 2006 - November 1, 2015Developed integrated marketing strategies across IoT, data center, retail, and service provider BUs. Led global IoT World Forum marketing, achieving 386% attendance growth and 437% sponsorship revenue growth; influenced $885M+ in sales pipeline. Implemented CXO programs (global registrations up 32%), and led Cisco's largest CES presence for IoE, generating 6,700+ net-new names and 28.6M impressions.
Director of Digital and Content Marketing at Meeting Sift
February 1, 2016 - April 1, 2016Contract role shaping demand and lead-generation programs for a SaaS startup pursuing Series A. Established personas, oversaw digital channels including SEM, and initiated a telemarketing campaign to drive lead generation; achieved notable gains in open rates and click-through performance, with measurable increases in site visits and engagement.
Education
Bachelor of Science, Business Administration at University of California, Riverside
January 11, 2030 - May 8, 2026Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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