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I'm Danni Dimataga, a relentlessly curious and creative brand marketing leader specializing in consumer-led, omnichannel campaigns for luxury fragrance and designer brands. I thrive on turning data-driven insights into compelling communication and CX outputs that grow brand equity, engagement and loyalty. Over the last decade I have steered CRM, media planning and cross-functional teams at agencies like OMD Australia and The Media Establishment, delivering integrated strategies across paid, owned and earned channels. I’m passionate about collaborating with creative, analytics and agency partners to craft experiences that resonate with affluent audiences and drive measurable business outcomes.…I'm Danni Dimataga, a relentlessly curious and creative brand marketing leader specializing in consumer-led, omnichannel campaigns for luxury fragrance and designer brands. I thrive on turning data-driven insights into compelling communication and CX outputs that grow brand equity, engagement and loyalty. Over the last decade I have steered CRM, media planning and cross-functional teams at agencies like OMD Australia and The Media Establishment, delivering integrated strategies across paid, owned and earned channels. I’m passionate about collaborating with creative, analytics and agency partners to craft experiences that resonate with affluent audiences and drive measurable business outcomes.

Danni Dimataga

PRO

Brand Designer, Graphic Designer, Brand Strategist, +2

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I'm Danni Dimataga, a relentlessly curious and creative brand marketing leader specializing in consumer-led, omnichannel campaigns for luxury fragrance and designer brands. I thrive on turning data-driven insights into compelling communication and CX outputs that grow brand equity, engagement and loyalty. Over the last decade I have steered CRM, media planning and cross-functional teams at agencies like OMD Australia and The Media Establishment, delivering integrated strategies across paid, owned and earned channels. I’m passionate about collaborating with creative, analytics and agency partners to craft experiences that resonate with affluent audiences and drive measurable business outcomes.…I'm Danni Dimataga, a relentlessly curious and creative brand marketing leader specializing in consumer-led, omnichannel campaigns for luxury fragrance and designer brands. I thrive on turning data-driven insights into compelling communication and CX outputs that grow brand equity, engagement and loyalty. Over the last decade I have steered CRM, media planning and cross-functional teams at agencies like OMD Australia and The Media Establishment, delivering integrated strategies across paid, owned and earned channels. I’m passionate about collaborating with creative, analytics and agency partners to craft experiences that resonate with affluent audiences and drive measurable business outcomes.

Available to hire

Australia

I’m Danni Dimataga, a relentlessly curious and creative brand marketing leader specializing in consumer-led, omnichannel campaigns for luxury fragrance and designer brands. I thrive on turning data-driven insights into compelling communication and CX outputs that grow brand equity, engagement and loyalty.

Over the last decade I have steered CRM, media planning and cross-functional teams at agencies like OMD Australia and The Media Establishment, delivering integrated strategies across paid, owned and earned channels. I’m passionate about collaborating with creative, analytics and agency partners to craft experiences that resonate with affluent audiences and drive measurable business outcomes.

Skills

Language

English

Fluent

Work Experience

Marketing Manager at Tom Ford Beauty, Estée Lauder Australia

November 18, 2021 - May 1, 2021

Led CRM and media strategy for luxury fragrance brands (e.g., Jo Malone London, Tom Ford Beauty). Managed multi-brand, cross-channel campaigns, budget forecasting, agency briefings, and data-driven performance to deliver integrated paid, owned and earned initiatives; oversaw key regional accounts including Frucor Suntory, Allergan and Snap Inc.

Account Manager at OMD Australia

April 4, 2013 - December 31, 2015

Full involvement in media communications development; identified and managed creative/innovative media initiatives; forecasted budgets, handled invoicing queries and budget control; translated strategy into detailed plans and cross-channel schedules; client liaison throughout implementation.

Executive Media Planner / Buyer at The Media Establishment

November 1, 2011 - January 1, 2013

Campaign management and ownership of rural portfolio (2 major clients with ~20 product brands); buying across radio, television, print, outdoor and digital; prepared material specs, submitted advertising materials, generated media schedules; liaised with media representatives; integrated and cross-platform media negotiation; conducted rural/regional market research; contributed to marketing plans and consultancy; managed creative and production workflows.