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Hi, I'm Pankaj Adlak, a PPC specialist with 5+ years of hands-on experience managing Google Ads campaigns across the USA, UK, Australia, and Canada. I excel at keyword research, ad copy creation, and turning data into actionable optimizations that boost clicks, conversions, and return on ad spend. Over the last 2+ years, I’ve planned, set up, and managed Meta (Facebook) campaigns and consistently manage client budgets from $1,000 to $30,000 per month. I enjoy collaborating with clients, staying ahead of industry trends, and delivering measurable results across diverse industries like healthcare, beauty, home care, and e-commerce.…Hi, I'm Pankaj Adlak, a PPC specialist with 5+ years of hands-on experience managing Google Ads campaigns across the USA, UK, Australia, and Canada. I excel at keyword research, ad copy creation, and turning data into actionable optimizations that boost clicks, conversions, and return on ad spend. Over the last 2+ years, I’ve planned, set up, and managed Meta (Facebook) campaigns and consistently manage client budgets from $1,000 to $30,000 per month. I enjoy collaborating with clients, staying ahead of industry trends, and delivering measurable results across diverse industries like healthcare, beauty, home care, and e-commerce.

PANKAJ ADLAK

PPC Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Pankaj Adlak, a PPC specialist with 5+ years of hands-on experience managing Google Ads campaigns across the USA, UK, Australia, and Canada. I excel at keyword research, ad copy creation, and turning data into actionable optimizations that boost clicks, conversions, and return on ad spend. Over the last 2+ years, I’ve planned, set up, and managed Meta (Facebook) campaigns and consistently manage client budgets from $1,000 to $30,000 per month. I enjoy collaborating with clients, staying ahead of industry trends, and delivering measurable results across diverse industries like healthcare, beauty, home care, and e-commerce.…Hi, I'm Pankaj Adlak, a PPC specialist with 5+ years of hands-on experience managing Google Ads campaigns across the USA, UK, Australia, and Canada. I excel at keyword research, ad copy creation, and turning data into actionable optimizations that boost clicks, conversions, and return on ad spend. Over the last 2+ years, I’ve planned, set up, and managed Meta (Facebook) campaigns and consistently manage client budgets from $1,000 to $30,000 per month. I enjoy collaborating with clients, staying ahead of industry trends, and delivering measurable results across diverse industries like healthcare, beauty, home care, and e-commerce.

Available to hire

Hi, I’m Pankaj Adlak, a PPC specialist with 5+ years of hands-on experience managing Google Ads campaigns across the USA, UK, Australia, and Canada. I excel at keyword research, ad copy creation, and turning data into actionable optimizations that boost clicks, conversions, and return on ad spend.

Over the last 2+ years, I’ve planned, set up, and managed Meta (Facebook) campaigns and consistently manage client budgets from $1,000 to $30,000 per month. I enjoy collaborating with clients, staying ahead of industry trends, and delivering measurable results across diverse industries like healthcare, beauty, home care, and e-commerce.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Intermediate

Work Experience

Paid Media Team Lead at G2C Partners, Indore

June 1, 2024 - May 31, 2026

Led a team of 7-8 members, ensuring smooth execution of paid media accounts. Conducted Google and Meta Ads account audits to identify optimization opportunities and prevent budget waste. Planned and set up Google Ads campaigns based on keyword research and website analysis, created ad copies, and structured campaigns for Search and Display networks. Implemented conversion tracking using Google Tag Manager and Google Analytics to measure performance and optimize ROAS. Executed frequent campaign/ad changes via Google Ads Editor to improve CPC, CTR, and conversions. Drove ongoing optimization across Search, Display, and Discovery networks, including negative keyword management, bid strategies, and audience targeting. Managed client communications via chat and calls, providing data-driven insights and performance reports via Looker Studio.

PPC Executive at G2C Partners, Indore

June 1, 2023 - June 30, 2024

Managed and optimized paid media campaigns across Google Ads and Meta Ads for diverse clients. Conducted keyword research, created ad copies, and set up tracking to monitor conversions. Analyzed performance data and implemented budget and bid adjustments to achieve target CPA and ROAS. Coordinated with cross-functional teams to ensure landing page alignment with campaigns and delivered regular performance reports to clients. Audited accounts and implemented optimization recommendations to improve overall performance.

PPC Executive at India Infotech, Indore

January 1, 2022 - May 31, 2023

Supported PPC campaigns by performing keyword research, campaign setup, performance tracking, and reporting. Assisted in optimizing campaigns across Google Search and Display networks and contributed to budget management and A/B testing.

Digital Marketing Intern at Systematix Infotech Pvt. Ltd., Indore

February 1, 2021 - August 31, 2021

Assisted with digital marketing tasks including paid media setup, reporting, and basic analytics.