Zoya Taseva

Social media management, branding, content creation storytelling, marketing strategy, and graphic design for the cafe’s online presence. Designed and executed multi-platform content calendars (Instagram, Facebook, LinkedIn), delivering 2–3 posts per week and increasing audience reach by 40% through performance analytics and content optimization. Captured high-quality event, food, and product photography to strengthen brand identity and boost online engagement by 45%. Created diverse visual assets, including hand-drawn illustrations, murals, printed posters, and promotional materials—establishing a consistent, recognizable brand aesthetic across digital and physical spaces. Managed and maintained brand consistency, ensuring all visual content aligned with the cafe’s tone, style, and audience expectations.