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I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.…I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

Paula Daniela Contreras

UX Designer, UI Designer, Product Designer, +6

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I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.…I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

Available to hire

I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact.

I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

WordPress

Intermediate

Adobe Illustrator

Intermediate

Adobe Photoshop

Intermediate

Work Experience

Marketing & UX/UI Designer at Surplus Sam’s

May 1, 2025 - Present

Improved customer engagement by 15–30% through optimized user journeys and content strategy; increased brand consistency across channels, contributing to in-store alignment and stronger customer retention; contributed to marketing initiatives that improved campaign performance and user interaction.

Founder & Brand Lead at Raíz Cósmica

January 1, 2025 - Present

Grew brand presence from 0 to 577 followers in 12 months (organically). Increased engagement rate by 20–40% through storytelling and content strategy. Built a consistent brand identity across TikTok and Instagram.

Marketing & UX/UI Designer at Leverage Point Consulting

January 1, 2024 - January 1, 2025

Designed user flows and digital assets to improve usability and experience consistency. Collaborated on UX strategies to enhance customer interaction and clarity across platforms.

Digital Marketer at Private Security LTD.

January 1, 2023 - Present

Conducted market and competitor research to guide digital strategy; strengthened brand presence through content, SEO, and performance optimization; led the development of a WordPress website from scratch, integrating UX/UI, content strategy, and performance improvements.

Digital Marketer (Remote) at Private Security LTD

January 1, 2023 - Present

Event Support at Vancouver Institute (UBC)

August 1, 2025 - Present

Improved guest experience and event flow; supported events and operations.

Digital Marketing at AI-VENDITECH

January 1, 2023 - January 1, 2023

SEO, analytics & content optimization activities supporting digital marketing initiatives.

Digital Marketer at Haul Helper – Metro Vancouver

January 1, 2025 - Present

Provided strategic guidance on brand positioning, digital and in-person presence, and growth initiatives in a startup environment. Built and managed the brand’s Instagram from scratch, leading content strategy to increase engagement and visibility.