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I’m Paula Daniela Contreras, a Marketing and UX/UI Designer focused on customer experience, brand strategy, and data-driven growth. I excel at aligning digital and in-store experiences to strengthen brand consistency and drive engagement. I’m passionate about creating human-centered experiences that connect brand, community, and business impact, turning insights into intuitive experiences that resonate with people and deliver measurable results.…I’m Paula Daniela Contreras, a Marketing and UX/UI Designer focused on customer experience, brand strategy, and data-driven growth. I excel at aligning digital and in-store experiences to strengthen brand consistency and drive engagement. I’m passionate about creating human-centered experiences that connect brand, community, and business impact, turning insights into intuitive experiences that resonate with people and deliver measurable results.

Paula Daniela Contreras

UX Designer, UI Designer, Product Designer, +2

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I’m Paula Daniela Contreras, a Marketing and UX/UI Designer focused on customer experience, brand strategy, and data-driven growth. I excel at aligning digital and in-store experiences to strengthen brand consistency and drive engagement. I’m passionate about creating human-centered experiences that connect brand, community, and business impact, turning insights into intuitive experiences that resonate with people and deliver measurable results.…I’m Paula Daniela Contreras, a Marketing and UX/UI Designer focused on customer experience, brand strategy, and data-driven growth. I excel at aligning digital and in-store experiences to strengthen brand consistency and drive engagement. I’m passionate about creating human-centered experiences that connect brand, community, and business impact, turning insights into intuitive experiences that resonate with people and deliver measurable results.

Available to hire

I’m Paula Daniela Contreras, a Marketing and UX/UI Designer focused on customer experience, brand strategy, and data-driven growth. I excel at aligning digital and in-store experiences to strengthen brand consistency and drive engagement.

I’m passionate about creating human-centered experiences that connect brand, community, and business impact, turning insights into intuitive experiences that resonate with people and deliver measurable results.

Skills

Web Design

Copywriting

SEO

Experience Level

Web Design

Expert

Copywriting

Intermediate

SEO

Intermediate

Work Experience

Marketing & UX/UI Designer at Surplus Sam’s

May 1, 2025 - Present

Improved customer engagement by 15–30% through optimized user journeys and content strategy; increased brand consistency across channels, contributing to in-store alignment and stronger customer retention; contributed to marketing initiatives that improved campaign performance and user interaction.

Founder & Brand Lead at Raíz Cósmica

January 1, 2025 - Present

Grew brand presence from 0 to 577 followers in 12 months (organically). Increased engagement rate by 20–40% through storytelling and content strategy. Built a consistent brand identity across TikTok and Instagram.

Marketing & UX/UI Designer at Leverage Point Consulting

January 1, 2024 - January 1, 2025

Designed user flows and digital assets to improve usability and experience consistency. Collaborated on UX strategies to enhance customer interaction and clarity across platforms.

Digital Marketer at Private Security LTD.

January 1, 2023 - Present

Conducted market and competitor research to guide digital strategy; strengthened brand presence through content, SEO, and performance optimization; led the development of a WordPress website from scratch, integrating UX/UI, content strategy, and performance improvements.