I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

Paula Daniela Contreras

I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact. I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

Available to hire

I am a Marketing and UX/UI Designer specializing in customer experience, brand strategy, and data-driven growth. I align digital and in-store experiences to strengthen brand consistency and drive engagement, delivering human-centered experiences that connect brand, community, and business impact.

I thrive on cross-functional collaboration and continuous learning, and I am passionate about turning insights into human-centered design and measurable results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing & UX/UI Designer at Surplus Sam’s
May 1, 2025 - Present
Improved customer engagement by 15–30% through optimized user journeys and content strategy; increased brand consistency across channels, contributing to in-store alignment and stronger customer retention; contributed to marketing initiatives that improved campaign performance and user interaction.
Founder & Brand Lead at Raíz Cósmica
January 1, 2025 - Present
Grew brand presence from 0 to 577 followers in 12 months (organically). Increased engagement rate by 20–40% through storytelling and content strategy. Built a consistent brand identity across TikTok and Instagram.
Marketing & UX/UI Designer at Leverage Point Consulting
January 1, 2024 - January 1, 2025
Designed user flows and digital assets to improve usability and experience consistency. Collaborated on UX strategies to enhance customer interaction and clarity across platforms.
Digital Marketer at Private Security LTD.
January 1, 2023 - Present
Conducted market and competitor research to guide digital strategy; strengthened brand presence through content, SEO, and performance optimization; led the development of a WordPress website from scratch, integrating UX/UI, content strategy, and performance improvements.
Digital Marketer (Remote) at Private Security LTD
January 1, 2023 - Present
Conducted market and competitor research to guide digital strategy; strengthened brand presence through content, SEO, and performance optimization; led the development of a WordPress website from scratch, integrating UX/UI, content strategy, and performance improvements.
Event Support at Vancouver Institute (UBC)
August 1, 2025 - Present
Improved guest experience and event flow; supported events and operations.
Digital Marketing at AI-VENDITECH
January 1, 2023 - January 1, 2023
SEO, analytics & content optimization activities supporting digital marketing initiatives.
Digital Marketer at Haul Helper – Metro Vancouver
January 1, 2025 - Present
Provided strategic guidance on brand positioning, digital and in-person presence, and growth initiatives in a startup environment. Built and managed the brand’s Instagram from scratch, leading content strategy to increase engagement and visibility.

Education

UX/UI & Interactive Design Diploma at Canadian College of Technology & Business
January 1, 2025 - January 1, 2027
Digital Marketing Diploma at Canadian College of Technology & Business
January 1, 2023 - January 1, 2024
Brand Management Certificate at University of London
January 11, 2030 - May 9, 2026
UX/UI & Interactive Design Diploma at Canadian College of Technology & Business
January 1, 2025 - January 1, 2027
Digital Marketing Diploma at Canadian College of Technology & Business
January 1, 2023 - January 1, 2024
Brand Management Certificate at University of London
January 11, 2030 - June 2, 2026
Diploma at Canadian College of Technology & Business
January 1, 2025 - January 1, 2027
Diploma at Canadian College of Technology & Business
January 1, 2023 - January 1, 2024
Brand Management Certificate at University of London
January 11, 2030 - June 19, 2026

Qualifications

Brand Management Certificate
January 11, 2030 - May 9, 2026
Brand Management Certificate
January 11, 2030 - June 2, 2026
Brand Management Certificate
January 11, 2030 - June 19, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education