Available to hire
Experiential events and production leader with 20+ years delivering large-scale live experiences, brand activations, festivals, pop-ups, and talent-driven events across entertainment, media, and culture.
Experienced managing the full production lifecycle from creative development through onsite execution, including vendor management, logistics, run-of-show, sponsorship activations, VIP experiences, staffing, and cross-functional coordination.
Previously led high-impact productions and experiential campaigns for globally recognized brands including Paramount, BET, MTV, and CBS.
Language
English
Fluent
Work Experience
Director, Digital Business Development (Experience Producer) at Paramount Global
April 1, 2022 - April 1, 2025Led experiential marketing initiatives and audience engagement campaigns across Paramount brands, integrating live experiences with digital amplification strategies; secured Paramount's first-ever TikTok partnership; developed cross-functional partnerships supporting live events, sponsorship activations, and consumer-facing campaigns; managed timelines, approvals, vendor coordination, and stakeholder communication across multiple concurrent projects.
Sr Director, Live Entertainment Operations (Experience Producer) at Paramount / BET Networks
September 1, 2014 - March 1, 2022Produced and managed large-scale experiential events including BET Experience, award shows, concerts, festivals, and branded entertainment activations; managed experiential and production budgets exceeding $10M while overseeing vendor coordination, staffing, logistics, transportation, and onsite execution; generated $10M+ in sponsorship revenue through integrated brand activations and entertainment partnerships; scaled BET Experience into a 400K+ attendee multi-venue festival; directed cross-functional teams and integrated digital/AR/VR/AI and social amplification into live environments.
Director, Strategic Partnerships at BET Networks
October 1, 2009 - September 1, 2014Led integrated sponsorship strategy and brand partnerships across music, live events, experiential campaigns, and media programming; negotiated multi-platform sponsorship agreements tied to entertainment, culture, and audience engagement initiatives; managed partner relationships from strategy through onsite activation and post-event execution.
Project Manager, Special Events at BET Networks
September 1, 2006 - October 1, 2009Produced live events, experiential activations, concerts, festivals, and televised productions; coordinated artists, vendors, production teams, hospitality, and onsite logistics in fast-paced live environments.
Marketing Promotions Manager at CBS Radio
September 1, 2004 - September 1, 2006Produced live promotional events, experiential campaigns, and advertiser activations supporting radio programming and audience engagement.
Education
Bachelor of Business Administration, Marketing at Middle Tennessee State University (MTSU)
January 11, 2030 - May 10, 2026Qualifications
Industry Experience
Media & Entertainment
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