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Hi, I’m Boris Panov. I’m a Montreal-born brand strategist who rebuilt my career in branding after leaving Canada’s largest law firm. Over the last 11 years, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas, always focused on growth, identity, and connection. I love turning ideas into brands people trust and remember. Today I’m focused on shaping what’s next as a brand strategist and I’m excited to explore how I can bring value to your brand. A discussion is always free, so feel free to reach out and let’s explore possibilities together.…Hi, I’m Boris Panov. I’m a Montreal-born brand strategist who rebuilt my career in branding after leaving Canada’s largest law firm. Over the last 11 years, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas, always focused on growth, identity, and connection. I love turning ideas into brands people trust and remember. Today I’m focused on shaping what’s next as a brand strategist and I’m excited to explore how I can bring value to your brand. A discussion is always free, so feel free to reach out and let’s explore possibilities together.

Boris Panov

Creative Director, Brand Strategist, Brand Designer, +2

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Hi, I’m Boris Panov. I’m a Montreal-born brand strategist who rebuilt my career in branding after leaving Canada’s largest law firm. Over the last 11 years, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas, always focused on growth, identity, and connection. I love turning ideas into brands people trust and remember. Today I’m focused on shaping what’s next as a brand strategist and I’m excited to explore how I can bring value to your brand. A discussion is always free, so feel free to reach out and let’s explore possibilities together.…Hi, I’m Boris Panov. I’m a Montreal-born brand strategist who rebuilt my career in branding after leaving Canada’s largest law firm. Over the last 11 years, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas, always focused on growth, identity, and connection. I love turning ideas into brands people trust and remember. Today I’m focused on shaping what’s next as a brand strategist and I’m excited to explore how I can bring value to your brand. A discussion is always free, so feel free to reach out and let’s explore possibilities together.

Available to hire

Hi, I’m Boris Panov. I’m a Montreal-born brand strategist who rebuilt my career in branding after leaving Canada’s largest law firm. Over the last 11 years, I’ve helped create and scale iconic dining and nightlife brands across Malaysia, Singapore, and Las Vegas, always focused on growth, identity, and connection. I love turning ideas into brands people trust and remember.

Today I’m focused on shaping what’s next as a brand strategist and I’m excited to explore how I can bring value to your brand. A discussion is always free, so feel free to reach out and let’s explore possibilities together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head of International Marketing at Hisential

February 1, 2024 - January 1, 2026

Led international marketing and end-to-end brand launch from concept to commercialization across Singapore and Malaysia. Owned full product lifecycle including design, formulation, licensing, and supplier procurement. Launched and integrated e-commerce and CRM systems; directed multi-market marketing strategy and execution across Singapore and Malaysia; aligned brand, product, and growth strategy across clinics and consumer products.

Audio-Visual Technician at Stikeman Elliott LLP

September 1, 2008 - October 1, 2014

Administered Cisco video conferencing systems firm-wide; provided web development and technical support; managed seminar recording and live web streaming; delivered boardroom IT support for clients; conducted event photography for corporate functions.

Creative Director at Genting

November 1, 2017 - November 1, 2023

Led brand vision and execution as Creative Director across multiple business units, launching 8 new brands from concept to full market deployment across 3 countries. Directed and mentored a multidisciplinary creative team. Led brand development from strategy to launch. Owned creative direction across print, digital, and experiential assets. Oversaw development and UI/UX for 3 high-traffic websites.

Brand Strategist at GuavaMedia

November 1, 2014 - September 1, 2017

Led brand strategy and positioning for all client projects. Managed client relationships from discovery to delivery. Guided a small multi-disciplinary creative team. Developed brand identities and strategy frameworks. Designed and directed all creative deliverables. Trained clients on brand consistency & usability.