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My background is in graphic and web design. But I kept noticing that my strongest interest wasn’t in isolated visuals. It was in systems - how interfaces behave, how components scale, how consistency shapes trust, and how small design decisions accumulate into either clarity or confusion. That shift is what moved me deeper into product design. Not away from visual craft, but toward the structure behind it.…My background is in graphic and web design. But I kept noticing that my strongest interest wasn’t in isolated visuals. It was in systems - how interfaces behave, how components scale, how consistency shapes trust, and how small design decisions accumulate into either clarity or confusion. That shift is what moved me deeper into product design. Not away from visual craft, but toward the structure behind it.

karen Vardanyan

Product Designer, Brand Designer, Graphic Designer

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My background is in graphic and web design. But I kept noticing that my strongest interest wasn’t in isolated visuals. It was in systems - how interfaces behave, how components scale, how consistency shapes trust, and how small design decisions accumulate into either clarity or confusion. That shift is what moved me deeper into product design. Not away from visual craft, but toward the structure behind it.…My background is in graphic and web design. But I kept noticing that my strongest interest wasn’t in isolated visuals. It was in systems - how interfaces behave, how components scale, how consistency shapes trust, and how small design decisions accumulate into either clarity or confusion. That shift is what moved me deeper into product design. Not away from visual craft, but toward the structure behind it.

Available to hire

My background is in graphic and web design. But I kept noticing that my strongest interest wasn’t in isolated visuals. It was in systems - how interfaces behave, how components scale, how consistency shapes trust, and how small design decisions accumulate into either clarity or confusion. That shift is what moved me deeper into product design. Not away from visual craft, but toward the structure behind it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Work Experience

Product / UI/UX Designer at oculus branding

January 1, 2026 - Present

Designed and delivered user-centered digital experiences across web and mobile platforms, focusing on usability, visual clarity, and business impact. Collaborated closely with cross-functional teams including product managers, developers, and stakeholders to translate business requirements into intuitive and scalable design solutions.

Senior Graphic & Web Designer at MAXMEDIAGROUP

January 1, 2023 - January 1, 2025

Developed and led branding projects from the ground up, creating distinctive visual identities that strengthened brand recognition. Designed high-impact presentations that contributed to securing contracts worth tens of millions of rubles. Collaborated closely with cross-functional teams to deliver cohesive design solutions, ensuring consistency across all visual communications and driving overall brand growth.

UI/UX Designer at Эдиная школа

January 1, 2021 - January 1, 2023

Created visually compelling designs across digital and print media, including branding, marketing materials, and social content. Collaborated with clients and teams to translate ideas into clear, engaging visual solutions aligned with brand identity. Produced high-quality assets using Adobe Creative Suite, ensuring consistency, attention to detail, and timely delivery across all projects.

Graphic & Web Designer at Digitain

January 1, 2019 - January 1, 2021

Created visually compelling designs across digital and print media, including branding, marketing materials, and social content.

Graphic & Web Designer at Elite Plaza

January 1, 2016 - January 1, 2018

Created visually compelling designs across digital and print media, including branding, marketing materials, and social content.

Graphic Designer at Platinum Ink Design

January 1, 2014 - January 1, 2016

Successfully manage and coordinated graphic design and social media projects from concept through completion.