Social Media Manager at LadyLike.gr

Managed daily operations of social media platforms (Facebook, Instagram, TikTok, YouTube) for LadyLike.gr. Planned and created tailored content, scheduled posts, and monitored engagement using tools like Hootsuite and Echobox. Built and maintained a cohesive editorial calendar and produced original visuals with Canva. Implemented data-driven strategies to maximize audience reach and interaction across multiple ecosystems. Drove audience growth from 65K to 100K followers in 18 months (+54%), boosted engagement with content interactions reaching 740.7K, and achieved an 872.5% increase in followers since October 2024. Collaborated with cross-functional teams to ensure brand consistency and timely coverage of daily news cycles, and optimized posting times to maximize reach across Facebook, Instagram, TikTok, and YouTube.