Hi, I’m James Seetal, a seasoned video game industry professional with over 26 years of experience in product development, project management, and game design. I’ve led cross-functional teams, steered annual game cycles, and delivered high-quality console and PC titles. I thrive on turning creative visions into shipped products and building strong studio cultures that empower teams to grow.\n\nI’m passionate about gameplay systems, narrative design, and using behavioral insights to create meaningful player experiences. From indie consulting to large-scale production, I’ve worn many hats and keep a hands-on, collaborative approach that drives quality and delivery.

James Seetal

Hi, I’m James Seetal, a seasoned video game industry professional with over 26 years of experience in product development, project management, and game design. I’ve led cross-functional teams, steered annual game cycles, and delivered high-quality console and PC titles. I thrive on turning creative visions into shipped products and building strong studio cultures that empower teams to grow.\n\nI’m passionate about gameplay systems, narrative design, and using behavioral insights to create meaningful player experiences. From indie consulting to large-scale production, I’ve worn many hats and keep a hands-on, collaborative approach that drives quality and delivery.

Available to hire

Hi, I’m James Seetal, a seasoned video game industry professional with over 26 years of experience in product development, project management, and game design. I’ve led cross-functional teams, steered annual game cycles, and delivered high-quality console and PC titles. I thrive on turning creative visions into shipped products and building strong studio cultures that empower teams to grow.\n\nI’m passionate about gameplay systems, narrative design, and using behavioral insights to create meaningful player experiences. From indie consulting to large-scale production, I’ve worn many hats and keep a hands-on, collaborative approach that drives quality and delivery.

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Language

English
Fluent

Work Experience

Game/Systems Designer at Cubby Games
August 1, 2025 - January 1, 2025
Remote: Defined the core player experience and creative direction of Zoo Dojo, a 3D roguelike platformer. Built spaces and scenarios that support gameplay and narrative goals. Ensured gameplay systems and content reinforced the world and story.
Game Consultant at Plausible Studio
December 1, 2016 - Present
Founder of Plausible Studio, an indie game studio and design consultancy that develops both tabletop and digital games. Projects: World Reborn (2022), Not Another D&D Podcast (2021–2022), Saturday Morning Games (2017–2019).
Executive Producer at House of How
December 1, 2022 - May 1, 2023
Remote: Communicated and strategized with publishers and external development contacts to facilitate development efforts, and reporting issues to executive management as they arose, with the help of company leadership. Owned final quality and driving of House of How products.
Feature Producer at Amazon Games
March 1, 2022 - October 1, 2022
Remote: Managed the development and operations of features for Amazon’s mobile games. Defined the mobile project development strategy of the Storm Runner mobile game on all innovative formats (smartphones, tablets, etc), and oversaw their development.
Development Director at BioWare
April 1, 2016 - August 1, 2016
Led cross-disciplinary game development across multiple teams; defined feature scope and resource constraints to deliver a high-quality PC/console title.
VR Producer at AIG
January 1, 2018 - September 1, 2018
Led VR content development and materials to enhance training.
Director of Production at What Pumpkin Studio
September 1, 2014 - October 1, 2015
Served as one of two Studio Heads; oversaw project schedules, milestones, budgets, and staff hiring; ensured timely releases.
Executive Producer at Playmatics
June 1, 2008 - June 1, 2011
Directed production and product development from concept to release; managed contractors and vendors.
Senior Producer at Sonic Boom
September 1, 2011 - May 1, 2014
Supervised production department including Designers, Artists, QA and cross-team resources; ensured timely releases.
Senior QA Tester at Acclaim Entertainment Inc
October 1, 2006 - May 1, 2008
Led QA teams across multiple titles and ensured timely testing and releases; experienced company closure.
Associate Producer / Game Designer at SkyZone Entertainment
September 1, 2005 - September 1, 2006
Managed development tasks; communicated with marketing, production and sales; contributed to release planning.

Education

AA at Nassau Community College
October 1, 2006 - May 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet