Available to hire
I’m a creative content and production professional with experience across digital media, broadcast operations and social content.
I’m skilled in video editing, content coordination and managing fast-paced production workflows, with a strong understanding of audience-led storytelling and platform-specific content. I’m passionate about social-first media and branded storytelling, and I enjoy creating short-form content for Instagram, TikTok and digital campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UK Transmission & Content Coordinator at DM News English - Manchester
June 1, 2025 - March 1, 2026Managed day-to-day operations in a fast-paced studio environment, ensuring smooth running of schedules and workflows. Collaborated with presenters, editors, and production teams to deliver engaging content. Took ownership of multiple responsibilities, often covering across teams to keep operations running efficiently. Worked across live, recorded, and short-form content production. Supported fast-turnaround content delivery in a high-pressure environment. Maintained high standards across output, ensuring consistency and quality.
Secretary & Social Media Lead at Pakistani Society, University of Salford
October 1, 2024 - June 1, 2025Coordinated a committee to plan and deliver student events, increasing engagement. Created engaging content across Instagram and other social platforms to increase reach and attendance. Managed communication across the team and wider student community. Led social media promotion to boost event awareness and attendance. Supported event delivery, handling logistics and team coordination.
Brand Ambassador at Gottabe! Marketing
November 1, 2024 - December 1, 2024Represented Western Union during a 3-day Christmas campaign at Trafford Centre, engaging with over 150 individuals to promote the brand and its services. Achieved 30+ app downloads and facilitated 5 money transfers totalling over £1,000. Executed promotional activities and interactive engagements to drive brand awareness and interest. Communicated key benefits of Western Union's services effectively, aligning with campaign goals and customer needs.
Pakistan Celebrity & Social Media Manager at DR. SHAISTA LODHI
June 1, 2023 - August 1, 2024Managed celebrity social media content and accounts, increasing her followers from 1.7 million to 1.9 million within a year through strategic content planning. Collaborated with leading brands, securing PR collaborations worth over 4 million rupees, while promoting her sub-brands — SL Basics, SL Natural, and Sheen to boost visibility and drive sales. Maintained consistent brand tone across content aligned with her celebrity image and professional brand. Planned and managed daily schedules and shoot plans, optimising her engagements with production houses and television channels for maximum efficiency. Conceptualised and directed shoot content, overseeing the creation of engaging, brand-aligned multimedia that amplified her online presence.
Remote HR Support Specialist at OEIS Investigation and Protection
February 1, 2023 - June 1, 2023Proactively sourced and shortlisted candidates using Indeed for various roles at OEIS Investigation and Protection, enhancing recruitment efficiency. Facilitated interviews, assessing candidate fit and potential, thereby streamlining the hiring process. Organised and maintained candidate documentation, coordinated follow-up procedures, delivering a smooth transition into further stages of the recruitment process.
Brand Ambassador at Amal Academy
February 1, 2023 - March 1, 2023Achieved milestone of getting 4000+ registrations as a team. Facilitated 150+ people for the fellowship program.
Brand Ambassador at IDP Pakistan – Study Abroad Consultancy
March 1, 2023 - April 1, 2023Achieved milestone of getting 150+ registrations for the expo. Promoted the event at various platforms and universities. Facilitated 350+ people at the Annual Expo.
Education
MA Digital Video Production & Marketing at University of Salford
September 1, 2024 - August 1, 2025Bachelor’s in Media Sciences at IQRA University
September 1, 2019 - October 1, 2023Qualifications
AMAL ACADEMY Fellowship
November 1, 2022 - February 1, 2023Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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