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I'm a strategic creative leader with over 10 years of experience in high-impact animation and visual storytelling across UK public and private sectors. I lead motion graphics and design teams, directing end-to-end production and delivering engaging narratives for government, media, and international partners. I'm passionate about driving visual strategy, exploring new techniques in 2D/3D animation, and using tools like After Effects, Illustrator, and Photoshop to bring campaigns to life.…I'm a strategic creative leader with over 10 years of experience in high-impact animation and visual storytelling across UK public and private sectors. I lead motion graphics and design teams, directing end-to-end production and delivering engaging narratives for government, media, and international partners. I'm passionate about driving visual strategy, exploring new techniques in 2D/3D animation, and using tools like After Effects, Illustrator, and Photoshop to bring campaigns to life.

Pietro Spina

Motion Graphic Designer, Graphic Designer, 2D Animator, +1

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I'm a strategic creative leader with over 10 years of experience in high-impact animation and visual storytelling across UK public and private sectors. I lead motion graphics and design teams, directing end-to-end production and delivering engaging narratives for government, media, and international partners. I'm passionate about driving visual strategy, exploring new techniques in 2D/3D animation, and using tools like After Effects, Illustrator, and Photoshop to bring campaigns to life.…I'm a strategic creative leader with over 10 years of experience in high-impact animation and visual storytelling across UK public and private sectors. I lead motion graphics and design teams, directing end-to-end production and delivering engaging narratives for government, media, and international partners. I'm passionate about driving visual strategy, exploring new techniques in 2D/3D animation, and using tools like After Effects, Illustrator, and Photoshop to bring campaigns to life.

Available to hire

I’m a strategic creative leader with over 10 years of experience in high-impact animation and visual storytelling across UK public and private sectors.

I lead motion graphics and design teams, directing end-to-end production and delivering engaging narratives for government, media, and international partners. I’m passionate about driving visual strategy, exploring new techniques in 2D/3D animation, and using tools like After Effects, Illustrator, and Photoshop to bring campaigns to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Lead Motion Graphic Designer at UK Government (DWP)

November 1, 2019 - Present

Strategic direction: Led animation production for digital campaigns, ensuring high-quality, brand-aligned visuals for ministerial projects. Impact & engagement: Designed motion graphics for web, social media, and internal comms, contributing to increased social media engagement across platforms. Efficiency & process: Streamlined workflows and introduced best practices, reducing production time. Collaboration: Collaborated with cross-functional video and creative teams to integrate motion graphics into integrated multimedia campaigns.

Lead Interactive Designer at Gum Gum

October 1, 2016 - May 1, 2019

Team Leadership: Managed a team of designers and freelancers, ensuring alignment with project goals and on-time delivery of high-quality rich media ads. Innovation: Enhanced engagement with 2D animations and interactive digital ad campaigns, consistently exceeding client expectations. Mentorship: Mentored junior designers, actively improving team skills, collaboration, productivity, and output quality. Client Success: Delivered high-performing content for international clients, driving client retention.

Graphic Designer at BBC Studios (BBC Worldwide)

August 1, 2015 - October 1, 2016

Global Brand Management: Designed visuals for B2B marketing, packaging, and digital content for global partners such as Netflix, Amazon, and iTunes. Compliance: Produced animations and assets ensuring strict compliance with BBC Worldwide's brand standards. Event Design: Designed large-scale event displays and advertising campaigns that boosted brand visibility at high-profile events.

Visual & Motion Designer at Wozedu (Startup)

November 1, 2013 - March 1, 2015

Lead video ad campaigns to boost brand awareness and engagement. Improved UX of landing pages, contributing to higher user engagement.

Graphic Designer Internship at Grafic System Modugno

February 1, 2012 - May 1, 2012

Assisted design team with graphic design tasks, contributed to visual communications.