Hi, I’m Victoria Cano — a senior designer specializing in UX/UI, branding, and visual storytelling. I create layouts and experiences that align with brand guidelines and business goals, spanning instructor-led and online learning, corporate websites, and marketing assets. I thrive on collaborative environments and love turning ideas into polished, user-centered designs that drive impact. I’m passionate about end-to-end art direction, rapid prototyping, and mentoring teammates. I enjoy helping organizations elevate their brands and experiences through thoughtful design, KPI-driven strategies, and innovative thinking.

Victoria Cano

Hi, I’m Victoria Cano — a senior designer specializing in UX/UI, branding, and visual storytelling. I create layouts and experiences that align with brand guidelines and business goals, spanning instructor-led and online learning, corporate websites, and marketing assets. I thrive on collaborative environments and love turning ideas into polished, user-centered designs that drive impact. I’m passionate about end-to-end art direction, rapid prototyping, and mentoring teammates. I enjoy helping organizations elevate their brands and experiences through thoughtful design, KPI-driven strategies, and innovative thinking.

Available to hire

Hi, I’m Victoria Cano — a senior designer specializing in UX/UI, branding, and visual storytelling. I create layouts and experiences that align with brand guidelines and business goals, spanning instructor-led and online learning, corporate websites, and marketing assets. I thrive on collaborative environments and love turning ideas into polished, user-centered designs that drive impact.

I’m passionate about end-to-end art direction, rapid prototyping, and mentoring teammates. I enjoy helping organizations elevate their brands and experiences through thoughtful design, KPI-driven strategies, and innovative thinking.

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Language

Spanish; Castilian
Advanced
English
Advanced

Work Experience

Web Designer at BrandLink Media
May 1, 2019 - Present
Creating layouts focused on user interaction for instructor-led and online learning courses using existing branding guidelines for corporate clients.
Lead Web & Graphic Designer at High Five Media Group
October 1, 2018 - April 1, 2019
Senior UX/UI | Web | Graphic Designer & Consultant at Freelance
May 1, 2010 - Present
May 2010 - Present: Focused on delivering innovative design solutions by conceptualizing and executing design projects across diverse mediums, using expertise in typography, layout, and branding to exceed client expectations. Collaborating with clients to develop comprehensive, customized strategies that integrate brand identity principles with end-to-end art direction, guided by key performance indicators and innovation.
Sr Digital Designer at ALSAC/St. Jude Children’s Research Hospital
December 1, 2020 - June 1, 2023
Employed art direction, branding, responsive UI design, and rapid prototyping to create client-facing and corporate designs for landing pages, animations, graphics, and presentations. Supported diverse teams and researched emerging technologies to include on business proposals. Ideated solutions and transformed each from wireframes to MVP. Facilitated web UI design for local vendors. Crafted and managed web design, branding, ads, and social media graphics for local businesses. Trained, mentored, and managed interns’ workflow.

Education

BFA, Graphic Design at Escuela de Artes Plásticas de Puerto Rico
January 11, 2030 - May 11, 2026
Brand Identity and Strategy at IE Business School
January 11, 2030 - May 11, 2026
UI/UX Design Specialization at California Institute of the Arts
January 11, 2030 - May 11, 2026

Qualifications

Brand Identity and Strategy
January 11, 2030 - May 11, 2026
UI/UX Design Specialization
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other