Available to hire
I’m a UI designer with over 20 years’ experience crafting cohesive, scalable digital experiences across agency, in-house, and freelance roles. With a foundation in graphic design, I’ve developed a strong passion for design systems — building frameworks that bring clarity, consistency, and efficiency to products and teams.
I’m super curious and forward-thinking, and I’m currently exploring how generative AI can enhance the design process, particularly in streamlining system creation and empowering more creative, intelligent design solutions.
Work Experience
Senior UI Designer at Depop
January 1, 2026 - May 1, 2026Hired on a contract to shape the design system for web. Taking inspiration from the iOS system, using experience and AI tools to build a comprehensive foundation and component token structure and documentation. Involved in creating the north star web vision and brand development through workshops and stakeholder meetings.
Senior UI Designer at Interstate
February 1, 2025 - November 1, 2025Brought into the agency to champion Figma and mentor several designers on software best practices, while handling day-to-day client work. Rebuilt a client’s product component library into a fully documented tokenised design system. Pursued AI-focused professional development with Memorisely’s AI Design Bootcamp and ZenRobot Gen AI Masterclass.
Freelance Product Designer at Creavo
August 1, 2024 - February 1, 2025Project-managed the client’s website using Notion for planning, staying aligned with brand book for look and feel. Delivered UI/UX via Figma and Relume.io, Webflow for build, and GSAP for motion.
Freelance Senior UI Designer at Vivid Creative
July 1, 2024 - August 1, 2024Collaborated with the design team to contribute to ongoing work and develop fresh web concepts for a client pitch.
Freelance Senior UI Designer at Fango
May 1, 2024 - June 1, 2024Created visuals for a Livescore-type football app for a Dubai-based early-stage startup.
Senior UI Designer at Glasses Direct
October 1, 2022 - June 1, 2023Audit of existing design system; identified issues, recommended pauses to production, and collaborated with development to design/build a new atomic system for an e-commerce platform using Figma and MUI React component library.
Senior UI Designer at Onyx
August 1, 2022 - October 1, 2022Crafted visuals for a leading oil trading platform. Close collaboration with the UX lead to create visually compelling and accessible user experiences that engage the audience.
Senior UI Designer at Ascendum
November 1, 2019 - May 1, 2021First tenure: Crafted vibrant visuals and managed the Motif design system to guide web solutions in US e-commerce and health sectors; created new components with governance and collaborated with PMs and other designers on system development.
Senior UI Designer at Ascendum
December 1, 2021 - July 1, 2022Second tenure at the same company continuing design system governance and component development for complex product ecosystems.
Senior UI Designer at Bink
May 1, 2021 - December 1, 2021Lead UI Designer for an innovative and rapidly expanding loyalty brand. Tasked with revamping the app to boost engagement and streamline user flows.
Senior UI Designer at Aviva
March 1, 2018 - November 1, 2019Dynamic visual design for web, mobile, and native platforms; collaborated with stakeholders to elevate the digital experience for a top-tier insurance company.
Senior UI Designer at Foundry
August 1, 2017 - March 1, 2018Spearheaded UI for a cutting-edge 3D software platform, delivering vibrant visuals and intuitive interfaces for flagship solutions.
Freelance UI Designer at Stadion
May 1, 2017 - July 1, 2017Delivered innovative visuals for See Tickets, collaborating with Premier League clubs to craft memorable user experiences for web and mobile.
Freelance UI Designer at Nice Agency
March 1, 2017 - April 1, 2017Created visuals for client BT online and native applications.
Freelance UI Designer at Sainsbury’s
February 1, 2016 - March 1, 2017Sole UI Designer for flagship Groceries online app and sister app Tu Clothing; close collaboration with UX, developers and PO.
Freelance Brand Designer at Interbrand
November 1, 2015 - January 1, 2016Brand pitchwork for major construction company client, creating conceptual desktop, mobile and print visuals.
Junior UI Designer at Sourcebits (now Ascendum)
January 1, 2015 - November 1, 2015Native visual design, client-facing, and pitchwork for San Francisco-based App agency.
Freelance Graphic Designer at Freelance
July 1, 2008 - December 1, 2014Print and digital design, brand creation, editorial design, and web visuals for a range of clients.
Junior Graphic Designer at Yazz Marketing
June 1, 2007 - June 1, 2008Print and brand design, pre-press, print finishing, client liaison.
Graphic Designer at On Course (Golfing) Magazine
January 1, 2006 - December 1, 2006Editorial design, client liaison.
Graphic Designer at TJS Online
August 1, 2005 - October 1, 2005Graphic Designer, Web design.
Education
BA (Hons) Graphic Design at University of Lincoln
September 1, 2002 - May 1, 2005Qualifications
AI Design Bootcamp
January 11, 2030 - May 11, 2026Gen AI Masterclass
January 11, 2030 - May 11, 2026Industry Experience
Retail, Software & Internet, Media & Entertainment, Financial Services, Professional Services
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