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I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels. My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.…I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels. My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.

Caitlin Cannon

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels. My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.…I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels. My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.

Available to hire

I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels.

My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Merit Ontario

January 1, 2021 - Present

Lead end-to-end marketing strategy across digital, paid media, content, and events; drove 130%+ growth in website traffic and users (104K → 241K+ sessions); planned and executed integrated campaigns across programs, aligning marketing with organizational priorities; led paid media strategy and vendor partnerships with Bell Media, Metroland, Stingray, and digital platforms.

Marketing Consultant (Freelance) at Cannon Consulting

January 1, 2026 - Present

Develop and execute marketing strategies for small businesses and nonprofits focused on growth, visibility, and lead generation; plan content strategies, campaigns, and SEO-driven blog content; guide paid media, social media growth, and website optimization; support clients with content calendars, campaign planning, messaging, and analytics.

Marketing Coordinator at Bay Gardens Funeral Home

January 1, 2017 - January 1, 2021

Increased brand awareness through social, email, and print campaigns; managed content creation, social media, and marketing materials; coordinated events, trade shows, and campaign execution; tracked campaign performance and optimized engagement.