Caitlin Cannon
I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand…
About
I’m Caitlin Cannon, a marketing and communications professional with 15+ years of experience developing multi-channel campaigns, content strategies, and digital marketing initiatives that drive engagement and brand growth. I’ve worked across nonprofits, associations, and service-based organizations, creating audience-focused content and campaigns across social, email, web, and paid channels.
My background combines strategic thinking with hands-on execution, including content planning, campaign management, messaging development, and performance analysis. I’m passionate about creating clear, engaging content that connects with professional audiences while supporting broader business and marketing goals.
- 9 years' experience
- Joined May 2026
Languages
- EnglishFluent
Industry experience
- Non-Profit Organization
- Professional Services
- Media & Entertainment
- Education
- Software & Internet
Work experience
Develop and execute marketing strategies for small businesses and nonprofits focused on growth, visibility, and lead generation; plan content strategies, campaigns, and SEO-driven blog content; guide paid media, social media growth, and website optimization; support clients with content calendars, campaign planning, messaging, and analytics.
Lead end-to-end marketing strategy across digital, paid media, content, and events; drove 130%+ growth in website traffic and users (104K → 241K+ sessions); planned and executed integrated campaigns across programs, aligning marketing with organizational priorities; led paid media strategy and vendor partnerships with Bell Media, Metroland, Stingray, and digital platforms.
Increased brand awareness through social, email, and print campaigns; managed content creation, social media, and marketing materials; coordinated events, trade shows, and campaign execution; tracked campaign performance and optimized engagement.
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