I'm Alka Singh, a UX Architect and Associate Manager with 21 years of experience in advanced UX/UCD/UI design. I excel in turning business requirements into intuitive experiences across web and mobile, leading cross-functional teams of designers, researchers, and developers, and driving design systems and best practices. I work with Axure, Adobe XD, Figma, and Sketch to rapidly prototype and deliver end-user mockups, and I have hands-on experience preparing app image assets for multiple platforms. I enjoy collaborating with product management, engineering, and data science teams to translate insights into meaningful products, including conversational design and business value analytics. Currently leading a 10-member UX team on Gen AI projects, while participating in digital transformation initiatives for Allegro and Great Eastern. I am passionate about human-centered design, usability testing (including interviews, surveys, and eye-tracking), and mentoring teams to deliver delightful, accessible, and scalable experiences. In addition to product work, I've trained colleagues on HTML/CSS and accessibility, and I have a track record of pre-sales consulting and client-facing design leadership across multiple geographies.

Alka Singh

I'm Alka Singh, a UX Architect and Associate Manager with 21 years of experience in advanced UX/UCD/UI design. I excel in turning business requirements into intuitive experiences across web and mobile, leading cross-functional teams of designers, researchers, and developers, and driving design systems and best practices. I work with Axure, Adobe XD, Figma, and Sketch to rapidly prototype and deliver end-user mockups, and I have hands-on experience preparing app image assets for multiple platforms. I enjoy collaborating with product management, engineering, and data science teams to translate insights into meaningful products, including conversational design and business value analytics. Currently leading a 10-member UX team on Gen AI projects, while participating in digital transformation initiatives for Allegro and Great Eastern. I am passionate about human-centered design, usability testing (including interviews, surveys, and eye-tracking), and mentoring teams to deliver delightful, accessible, and scalable experiences. In addition to product work, I've trained colleagues on HTML/CSS and accessibility, and I have a track record of pre-sales consulting and client-facing design leadership across multiple geographies.

Available to hire

I’m Alka Singh, a UX Architect and Associate Manager with 21 years of experience in advanced UX/UCD/UI design. I excel in turning business requirements into intuitive experiences across web and mobile, leading cross-functional teams of designers, researchers, and developers, and driving design systems and best practices. I work with Axure, Adobe XD, Figma, and Sketch to rapidly prototype and deliver end-user mockups, and I have hands-on experience preparing app image assets for multiple platforms. I enjoy collaborating with product management, engineering, and data science teams to translate insights into meaningful products, including conversational design and business value analytics.

Currently leading a 10-member UX team on Gen AI projects, while participating in digital transformation initiatives for Allegro and Great Eastern. I am passionate about human-centered design, usability testing (including interviews, surveys, and eye-tracking), and mentoring teams to deliver delightful, accessible, and scalable experiences. In addition to product work, I’ve trained colleagues on HTML/CSS and accessibility, and I have a track record of pre-sales consulting and client-facing design leadership across multiple geographies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

UX Architect/Sr. Professional at DXC Technology Pvt. Ltd.
October 1, 2013 - Present
Lead cross-platform UX design across web, tablet, and mobile platforms; established UX vision; built a multi-disciplinary team; managed end-to-end UX for customer acquisition and engagement; led usability testing and research; involved in digital transformation initiatives for Allegro Singapore/Malaysia and Great Eastern; collaborated with product management, engineering, and data science teams to translate insights into meaningful product experiences.
UX Consultant/Technical Lead at Wipro Technologies, India
November 1, 2009 - September 1, 2013
Supported stakeholders in product strategy; created personas, UX specs and flows; led user testing and research; onsite coordinator for Optus and other clients; drove UI design for banking/telecom portals; contributed to onshore/offshore collaboration and design governance across multiple projects.
UX Lead/System Analyst at Nucleus Software
April 1, 2007 - December 1, 2008
Led UX design and analysis for banking software; created taxonomies, user journeys, wireframes; collaborated with developers and QA; delivered user-centric interfaces for enterprise software.
UX Designer/Sr. Software Engineer at IGATE Software
July 1, 2004 - April 1, 2007
Designed UI across web applications; created wireframes and prototypes; collaborated with product and development teams; contributed to UX standards and guidelines.
UX Designer/Sr. Graphic Designer at Eon Technologies
July 1, 2000 - July 1, 2004
Maintained intranet and produced graphical assets for partner projects; contributed to various design tasks across digital assets; aligned with branding guidelines.

Education

MBA at Rani Durgawati Mahavidyalaya
January 1, 2015 - January 1, 2017
B.Sc at Sindri College
January 1, 1992 - January 1, 1996
Advance Diploma in Multimedia at Arena Multimedia
January 1, 1997 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment