Carla Cid De Diego
Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality.
About
Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.
- 10 years' experience
- Joined May 2026
Skills· 10
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Software & Internet
- Other
- Education
- Professional Services
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Work experience· 4 roles
Experience Design: Developed a curated calendar of 'Radical Exploration' events, replacing traditional networking with nature-based connection (kayaking, jetskiing, skydiving) to solve modern social isolation. Wellness integration: Strategically integrated mental wellness and high-performance fitness into luxury experiences, such as wine tastings with vineyard meditation and sound therapy sessions on private yachts. Partnership Management: Spearheaded global travel trajectories with elite partners, producing cultural immersions in Spain, Mexico, California, and Bali. Community Building: Vetting and managing a Founding 2.0 group of high-profile entrepreneurs and creatives to serve as brand ambassadors and frequency keepers.
Strategic brand development, experiential event design, partnerships with embassies, Michelin-star chefs, government entities, and international corporations; wellness integration into luxury experiences; leadership of multi-disciplinary teams to deliver high-impact, globally-scaled campaigns.
Account Management: Led immersive brand activations and corporate art installations for prestigious partners including The One Thousand Museum, Marriott Hotels and Four Seasons. International Campaigns: Produced multi-million-dollar experiential marketing campaigns merging fashion, art, technology, and philanthropy. Government Relations: Secured strategic collaborations with embassies, consulates, and government institutions.
Education
Certifications and awards· 6
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