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Carla Cid De Diego

Available to hire

Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality.

About

Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.

  • 10 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Retail
  • Software & Internet
  • Other
  • Education
  • Professional Services

Work experience· 4 roles

Co-Founder & Experience Architect · The Flow, Stash OnX TRM & Club Stash OnXJan 2025 – Present · 1 yr 11 mos

Experience Design: Developed a curated calendar of 'Radical Exploration' events, replacing traditional networking with nature-based connection (kayaking, jetskiing, skydiving) to solve modern social isolation. Wellness integration: Strategically integrated mental wellness and high-performance fitness into luxury experiences, such as wine tastings with vineyard meditation and sound therapy sessions on private yachts. Partnership Management: Spearheaded global travel trajectories with elite partners, producing cultural immersions in Spain, Mexico, California, and Bali. Community Building: Vetting and managing a Founding 2.0 group of high-profile entrepreneurs and creatives to serve as brand ambassadors and frequency keepers.

Co-Founder & Experience Architect · The Flow Stash XTRM & Club StashJan 2021 – Present · 5 yrs 11 mos

Strategic brand development, experiential event design, partnerships with embassies, Michelin-star chefs, government entities, and international corporations; wellness integration into luxury experiences; leadership of multi-disciplinary teams to deliver high-impact, globally-scaled campaigns.

CEO / Director · Zenith Art & FashionJan 2016 – Dec 2020 · 5 yrs

Account Management: Led immersive brand activations and corporate art installations for prestigious partners including The One Thousand Museum, Marriott Hotels and Four Seasons. International Campaigns: Produced multi-million-dollar experiential marketing campaigns merging fashion, art, technology, and philanthropy. Government Relations: Secured strategic collaborations with embassies, consulates, and government institutions.

Executive Creative Director · XTRM 305Jan 2016 – Dec 2020 · 5 yrs

Education

BFA in Design & Marketing, Minor in International Marketing · Fashion Institute of Technology2030 – 2026
BFA in Design & Marketing · Fashion Institute of Technology2030 – 2026
Minor in International Marketing · Fashion Institute of Technology2030 – 2026

Certifications and awards· 6

Champions Coach Certification2030 – 2026
Grant Cardone 10X Training2030 – 2026
Advanced Event Planning2030 – 2026
Champions Coach Certification2030 – 2026

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