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Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.…Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.

Carla Cid De Diego

Executive Producer, Creative Director, Art Director, +4

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Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.…Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.

Available to hire

Hi, I’m Carla Cid De Diego, a senior experience events strategist and brand architect with 15+ years shaping world-class brands across luxury, fashion, art, wellness, and hospitality. I design culturally rich, high-impact events that unite global audiences and drive measurable growth, often increasing brand ROI by up to 300%.\n\nI thrive on building strategic partnerships with embassies, Michelin-star chefs, government entities, and international corporations to elevate brand prestige. I bridge social disconnection through radical exploration and immersive human connection, leading cross-functional teams to deliver multi-disciplinary campaigns that elevate brand presence worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Co-Founder & Experience Architect at The Flow, Stash OnX TRM & Club Stash OnX

January 1, 2025 - Present

Experience Design: Developed a curated calendar of 'Radical Exploration' events, replacing traditional networking with nature-based connection (kayaking, jetskiing, skydiving) to solve modern social isolation. Wellness integration: Strategically integrated mental wellness and high-performance fitness into luxury experiences, such as wine tastings with vineyard meditation and sound therapy sessions on private yachts. Partnership Management: Spearheaded global travel trajectories with elite partners, producing cultural immersions in Spain, Mexico, California, and Bali. Community Building: Vetting and managing a Founding 2.0 group of high-profile entrepreneurs and creatives to serve as brand ambassadors and frequency keepers.

Executive Creative Director at XTRM 305

January 1, 2016 - December 31, 2020

Strategic Lead: Direct end-to-end event development, concept creation, operations, and creative direction for high-end experiential activations. Major Production: Executed a full-scale cultural takeover for Wynwood Fashion Night Out. Partnership Management: Established high-value alliances with hospitality groups, luxury brands, and wellness leaders to elevate brand prestige. Brand Growth: Built a globally recognized brand in under 12 months through digital storytelling and high-impact collaborations. F&B Partnerships: Collaborated with Michelin-star chefs and elite F&B teams to design activations that increased outbound foot traffic and capture rates.

CEO / Director at Zenith Art & Fashion

January 1, 2016 - December 31, 2020

Account Management: Led immersive brand activations and corporate art installations for prestigious partners including The One Thousand Museum, Marriott Hotels and Four Seasons. International Campaigns: Produced multi-million-dollar experiential marketing campaigns merging fashion, art, technology, and philanthropy. Government Relations: Secured strategic collaborations with embassies, consulates, and government institutions.

Co-Founder & Experience Architect at The Flow Stash XTRM & Club Stash

January 1, 2021 - Present

Strategic brand development, experiential event design, partnerships with embassies, Michelin-star chefs, government entities, and international corporations; wellness integration into luxury experiences; leadership of multi-disciplinary teams to deliver high-impact, globally-scaled campaigns.