I’m Veneta Baeva, a senior strategist and cognitive sciences-trained analyst with cross-industry experience in enterprise transformation, product and process discovery, and AI-enabled decision support. I earned an MSc in Cognitive Science from New Bulgarian University in Sofia and have collaborated with organizations across banking, energy, telecommunications, and publishing to turn abstract requirements into practical, value-driven solutions.
My focus is driving clarity, practical decision-making, and meaningful outcomes. I partner with business and product teams to define goals, validate metrics, and shape fit-for-purpose roadmaps that deliver measurable impact while keeping user experience at the center.
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