I'm Veneta Baeva, a senior strategist and cognitive sciences-trained analyst with cross-industry experience in enterprise transformation, product and process discovery, and AI-enabled decision support. I earned an MSc in Cognitive Science from New Bulgarian University in Sofia and have collaborated with organizations across banking, energy, telecommunications, and publishing to turn abstract requirements into practical, value-driven solutions. My focus is driving clarity, practical decision-making, and meaningful outcomes. I partner with business and product teams to define goals, validate metrics, and shape fit-for-purpose roadmaps that deliver measurable impact while keeping user experience at the center.

Veneta Baeva

I'm Veneta Baeva, a senior strategist and cognitive sciences-trained analyst with cross-industry experience in enterprise transformation, product and process discovery, and AI-enabled decision support. I earned an MSc in Cognitive Science from New Bulgarian University in Sofia and have collaborated with organizations across banking, energy, telecommunications, and publishing to turn abstract requirements into practical, value-driven solutions. My focus is driving clarity, practical decision-making, and meaningful outcomes. I partner with business and product teams to define goals, validate metrics, and shape fit-for-purpose roadmaps that deliver measurable impact while keeping user experience at the center.

Available to hire

I’m Veneta Baeva, a senior strategist and cognitive sciences-trained analyst with cross-industry experience in enterprise transformation, product and process discovery, and AI-enabled decision support. I earned an MSc in Cognitive Science from New Bulgarian University in Sofia and have collaborated with organizations across banking, energy, telecommunications, and publishing to turn abstract requirements into practical, value-driven solutions.
My focus is driving clarity, practical decision-making, and meaningful outcomes. I partner with business and product teams to define goals, validate metrics, and shape fit-for-purpose roadmaps that deliver measurable impact while keeping user experience at the center.

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Language

Bulgarian
Fluent
English
Advanced
Italian
Advanced
Russian
Beginner

Work Experience

Senior Business Analyst at Independent Consultancy (Veneta Baeva)
January 1, 2021 - Present
Outlined MVPs, values, and success metrics for an AI assistant analyzing multi-sourced data to identify opportunities and generate intervention indicators, and target outcomes across five banking institutions to support portfolio delivery; restructured sentiment-based media monitoring backlog to enable timely delivery.

Education

MSc Cognitive Science at New Bulgarian University
January 11, 2030 - May 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Government, Media & Entertainment, Education, Software & Internet, Telecommunications, Energy & Utilities