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I'm a creative and community-driven marketing professional with 3+ years of experience developing and executing multi-channel campaigns, building engaged online communities, leading influencer outreach, and crafting compelling brand narratives for original products and intellectual property. I'm deeply familiar with digital fandom culture, social-first storytelling, and authentic marketing that moves audiences from discovery to advocacy. As a Black woman with a deep personal connection to African history, culture, and storytelling, I bring a genuine and meaningful lens to expanding the reach of an African historical fantasy universe. I'm currently pursuing an MSc in Digital Economies at King's College London.…I'm a creative and community-driven marketing professional with 3+ years of experience developing and executing multi-channel campaigns, building engaged online communities, leading influencer outreach, and crafting compelling brand narratives for original products and intellectual property. I'm deeply familiar with digital fandom culture, social-first storytelling, and authentic marketing that moves audiences from discovery to advocacy. As a Black woman with a deep personal connection to African history, culture, and storytelling, I bring a genuine and meaningful lens to expanding the reach of an African historical fantasy universe. I'm currently pursuing an MSc in Digital Economies at King's College London.

Selebogo Theledi

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a creative and community-driven marketing professional with 3+ years of experience developing and executing multi-channel campaigns, building engaged online communities, leading influencer outreach, and crafting compelling brand narratives for original products and intellectual property. I'm deeply familiar with digital fandom culture, social-first storytelling, and authentic marketing that moves audiences from discovery to advocacy. As a Black woman with a deep personal connection to African history, culture, and storytelling, I bring a genuine and meaningful lens to expanding the reach of an African historical fantasy universe. I'm currently pursuing an MSc in Digital Economies at King's College London.…I'm a creative and community-driven marketing professional with 3+ years of experience developing and executing multi-channel campaigns, building engaged online communities, leading influencer outreach, and crafting compelling brand narratives for original products and intellectual property. I'm deeply familiar with digital fandom culture, social-first storytelling, and authentic marketing that moves audiences from discovery to advocacy. As a Black woman with a deep personal connection to African history, culture, and storytelling, I bring a genuine and meaningful lens to expanding the reach of an African historical fantasy universe. I'm currently pursuing an MSc in Digital Economies at King's College London.

Available to hire

I’m a creative and community-driven marketing professional with 3+ years of experience developing and executing multi-channel campaigns, building engaged online communities, leading influencer outreach, and crafting compelling brand narratives for original products and intellectual property. I’m deeply familiar with digital fandom culture, social-first storytelling, and authentic marketing that moves audiences from discovery to advocacy.

As a Black woman with a deep personal connection to African history, culture, and storytelling, I bring a genuine and meaningful lens to expanding the reach of an African historical fantasy universe. I’m currently pursuing an MSc in Digital Economies at King’s College London.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Junior Market Developer — Growth & Strategy at Mukuru

August 1, 2024 - Present

Developed and executed marketing strategies across two markets, coordinated influencer and partner outreach, managed campaign timelines, and drove growth in active customer acquisition. Led influencer and external partner engagement, briefing expectations, and ensuring content aligned with brand narrative. Managed social media content strategy and community communications, and coordinated email marketing campaigns with performance tracking. Tracked and reported on campaign performance, translating data into actionable insights. Contributed to a 140% increase in active customers and was recognised as Rookie of the Year (2025).

Founder & Operations Lead at Lemo Wear (E-commerce)

February 1, 2025 - Present

Built and grew an original brand from scratch on Instagram and TikTok, developing full marketing strategy including brand storytelling, content pillars, influencer collaborations, and community engagement. Executed targeted social media campaigns and influencer outreach independently, managing partnerships and producing content. Managed end-to-end email marketing campaigns, including list building, segmentation, and performance optimisation. Optimised product listings and digital sales channels for discoverability and conversion, applying audience insight and performance data to drive online sales growth. Tracked campaign performance across channels and produced monthly reports.

Executive Assistant at Inside Out Wellness Solutions

January 1, 2024 - June 1, 2024

Supported the development of client-facing communications, marketing materials, and internal presentations; coordinated logistics and communications for community-facing events and client gatherings.

Market Research Intern at AspirHer / Sure Call Centre

June 1, 2023 - December 1, 2023

Conducted audience research and community analysis, translating findings into structured strategic reports that informed campaign direction and stakeholder communications. Developed compelling narratives and presented audience insights to diverse stakeholders.