Selebogo Theledi

Built and grew an original brand from scratch on Instagram and TikTok, developing full marketing strategy including brand storytelling, content pillars, influencer collaborations, and community engagement. Executed targeted social media campaigns and influencer outreach independently, managing partnerships and producing content. Managed end-to-end email marketing campaigns, including list building, segmentation, and performance optimisation. Optimised product listings and digital sales channels for discoverability and conversion, applying audience insight and performance data to drive online sales growth. Tracked campaign performance across channels and produced monthly reports.

Developed and executed marketing strategies across two markets, coordinated influencer and partner outreach, managed campaign timelines, and drove growth in active customer acquisition. Led influencer and external partner engagement, briefing expectations, and ensuring content aligned with brand narrative. Managed social media content strategy and community communications, and coordinated email marketing campaigns with performance tracking. Tracked and reported on campaign performance, translating data into actionable insights. Contributed to a 140% increase in active customers and was recognised as Rookie of the Year (2025).

Supported the development of client-facing communications, marketing materials, and internal presentations; coordinated logistics and communications for community-facing events and client gatherings.