I’m a digital marketing and SEO professional with a hands-on background in social media, email marketing, and brand activations across both New Zealand and India. I enjoy turning customer insights into clear content plans, running campaigns with strong attention to detail, and improving performance through continuous optimization. From auditing and strengthening SEO foundations to supporting retail and on-ground brand experiences, I focus on customer engagement, measurable growth, and data-driven decisions. I’m especially motivated by opportunities where I can combine strategy and execution—whether that’s building visibility through SEO, strengthening audiences, or delivering consistent customer experiences.…

Rajlaxmi

I’m a digital marketing and SEO professional with a hands-on background in social media, email marketing, and brand activations across both New Zealand and India. I enjoy turning customer insights into clear content plans, running campaigns with strong attention to detail, and improving performance through continuous optimization. From auditing and strengthening SEO foundations to supporting retail and on-ground brand experiences, I focus on customer engagement, measurable growth, and data-driven decisions. I’m especially motivated by opportunities where I can combine strategy and execution—whether that’s building visibility through SEO, strengthening audiences, or delivering consistent customer experiences.…

Available to hire

I’m a digital marketing and SEO professional with a hands-on background in social media, email marketing, and brand activations across both New Zealand and India. I enjoy turning customer insights into clear content plans, running campaigns with strong attention to detail, and improving performance through continuous optimization.

From auditing and strengthening SEO foundations to supporting retail and on-ground brand experiences, I focus on customer engagement, measurable growth, and data-driven decisions. I’m especially motivated by opportunities where I can combine strategy and execution—whether that’s building visibility through SEO, strengthening audiences, or delivering consistent customer experiences.

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Experience Level

Expert
Intermediate

Work Experience

Retail Assistant
May 1, 2026 - Present
Conducted comprehensive SEO audits (technical, on-page, and backlink profile) to identify ranking opportunities, site issues, and performance gaps. Implemented on-page SEO including keyword research and mapping, meta tags, headings, internal linking, and content optimization. Executed off-page SEO initiatives such as link building and outreach to strengthen domain authority, and performed ongoing keyword research and competitor analysis using analytics data to inform iterative improvements via Google Analytics and Google Search Console.
Digital Marketing & SEO Assistant at columnn
May 1, 2026 - Present
Supported daily retail operations in a high-demand environment, maintaining strong merchandising and stock presentation standards to maximize product visibility. Delivered consistent customer service during peak trading periods, resolving queries efficiently and strengthening customer engagement and in-store experience. Worked with team leaders on replenishment and operational workflows to understand how in-store execution influences product performance and customer experience.
Event Assistant / Brand Ambassador at SIDEKICKER (NZ)
February 1, 2025 - Present
Assisted with customer experience by supporting online order picking and packing, promoting and selling products, and representing the brand at a two-day Baby Expo.
Event Assistant / Brand Ambassador at Sidekicker
January 1, 2025 - Present
Represented One NZ at a high-profile Warriors game activation, delivering on-brand messaging and professional attendee engagement. Facilitated product promotion and sales at Tommee Tippee at a Baby Expo by applying customer communication structure and product expertise to drive conversions.
Football Referee at Footballfix (NZ)
January 1, 2025 - April 1, 2025
Managed fair play and enforcement of rules during matches while making quick decisions under pressure and resolving conflicts on the field.
Account Manager at Rajlaxmi Industries
July 1, 2023 - December 31, 2023
Maintained accurate financial records and reports across multiple accounts under tight deadlines. Communicated findings and documentation to clients, strengthening professional written communication and stakeholder communication skills.
Accounts Manager at Rajlaxmi Industry (IND)
July 1, 2023 - January 1, 2024
Monitored and reported on account performance, managed client relationships, and ensured client satisfaction through effective communication and problem resolution.
Accountant at Sanjay B M A garwal & Co.
July 1, 2022 - June 30, 2023
Communicated findings and documentation to clients, strengthening professional written communication and stakeholder communication skills. Maintained accurate financial records and reports across multiple accounts under tight deadlines.

Education

Masters of Management (Marketing) at University of Auckland (NZ)
September 1, 2024 - December 1, 2025
Bachelors of Commerce (Finance) at Sydenham College of Commerce and Economics (INDIA)
April 1, 2019 - July 1, 2022

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - June 1, 2023
Google Digital Marketing & E-commerce
September 1, 2024 - December 31, 2025
Email & Newsletter Marketing Foundations
September 1, 2024 - December 31, 2025
Content Marketing Principles for Business
September 1, 2024 - December 31, 2025
Email Marketing: Strategy & Optimization
September 1, 2024 - December 31, 2025
SEO Essentials with Semrush
September 1, 2024 - December 31, 2025
The Fundamentals of Digital Marketing
September 1, 2024 - December 31, 2025
Meta Ads Manager
September 1, 2024 - December 31, 2025
The Fundamentals of Digital Marketing
April 1, 2019 - June 30, 2022
Google Ads
April 1, 2019 - June 30, 2022

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet