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Hi, I’m Rizky Putra, a results-driven digital and performance marketing specialist with over 5 years of experience scaling campaigns across Meta, Google, and TikTok. I excel at full-funnel growth, A/B testing, audience segmentation, and cross-functional collaboration, delivering measurable ROI improvements. I hold an MBA from Universitas Gadjah Mada and have a track record working independently in remote international teams, using data-driven insights to optimize campaigns and drive growth in e-commerce and service platforms.…Hi, I’m Rizky Putra, a results-driven digital and performance marketing specialist with over 5 years of experience scaling campaigns across Meta, Google, and TikTok. I excel at full-funnel growth, A/B testing, audience segmentation, and cross-functional collaboration, delivering measurable ROI improvements. I hold an MBA from Universitas Gadjah Mada and have a track record working independently in remote international teams, using data-driven insights to optimize campaigns and drive growth in e-commerce and service platforms.

Rizky Putra

Graphic Designer, Copywriter, Content Creator, +2

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Hi, I’m Rizky Putra, a results-driven digital and performance marketing specialist with over 5 years of experience scaling campaigns across Meta, Google, and TikTok. I excel at full-funnel growth, A/B testing, audience segmentation, and cross-functional collaboration, delivering measurable ROI improvements. I hold an MBA from Universitas Gadjah Mada and have a track record working independently in remote international teams, using data-driven insights to optimize campaigns and drive growth in e-commerce and service platforms.…Hi, I’m Rizky Putra, a results-driven digital and performance marketing specialist with over 5 years of experience scaling campaigns across Meta, Google, and TikTok. I excel at full-funnel growth, A/B testing, audience segmentation, and cross-functional collaboration, delivering measurable ROI improvements. I hold an MBA from Universitas Gadjah Mada and have a track record working independently in remote international teams, using data-driven insights to optimize campaigns and drive growth in e-commerce and service platforms.

Available to hire

Hi, I’m Rizky Putra, a results-driven digital and performance marketing specialist with over 5 years of experience scaling campaigns across Meta, Google, and TikTok. I excel at full-funnel growth, A/B testing, audience segmentation, and cross-functional collaboration, delivering measurable ROI improvements.

I hold an MBA from Universitas Gadjah Mada and have a track record working independently in remote international teams, using data-driven insights to optimize campaigns and drive growth in e-commerce and service platforms.

Skills

Facebook Ads

Google Ads

Copywriting

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Copywriting

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Performance Marketing Specialist at Cryptocium.id

August 1, 2025 - December 31, 2025

Managed full-cycle Meta (Facebook & Instagram) ad campaigns for a crypto subscription community promoting daily market analysis content. Achieved a ROAS of 6.85× and reduced CPA by 20% through continuous creative and audience optimization. Improved campaign conversion rate by 12% via landing page A/B testing and iterative ad copy refinement. Ran structured A/B tests on creative formats, resulting in measurably higher CTR and audience engagement.

Social Media & Content Strategist at Married.id

January 1, 2025 - August 31, 2025

Developed and executed a data-informed social media strategy for a niche Islamic marriage platform, scaling followers from 1,500 to 25,000 in under 6 months. Drove 30% month-over-month follower growth through platform-native content and community engagement. Increased website traffic from social media channels by 20% by aligning content calendars with broader marketing objectives.

Digital Advertising Specialist at Drop Store

November 1, 2023 - November 30, 2024

Led end-to-end paid advertising strategy for a dropshipping business across Facebook Ads and Google Ads, driving consistent customer acquisition. Reduced CPC by 18% and increased ROAS by 25% through data-driven audience segmentation and creative testing. Built targeted audience funnels resulting in a 38% surge in website traffic and a 15% uplift in overall conversion rates.

Growth Marketing Manager at TNGR Deadly

February 1, 2022 - October 31, 2023

Owned growth strategy for a D2C apparel brand, driving a 30% increase in online sales with a focus on e-commerce conversion optimization. Led cross-functional teams (marketing, product, customer experience) to streamline the customer journey and reduce drop-off across the conversion funnel. Applied behavioral analytics to identify retention opportunities, achieving a 35% improvement in customer retention and repeat purchase rate.

Social Media Marketing Specialist at Nukhaa Store

April 1, 2020 - December 31, 2021

Managed organic and paid social campaigns for a home goods retailer, growing followers by 45% and driving significant e-commerce revenue. Recruited resellers via paid advertising, delivering a 65% increase in total sales volume. Designed audience-first content strategies that lifted product page conversion rates by 10%.