MA

Michelle Acheampong

Available to hire

Hi, I'm Michelle Acheampong, a growth-driven digital marketer with a foundation in social media marketing, strategic planning, and storytelling.

About

Hi, I’m Michelle Acheampong, a growth-driven digital marketer with a foundation in social media marketing, strategic planning, and storytelling. I excel at turning data into actionable plans that align online presence with business growth targets.

I’m passionate about applying analytical and organizational skills honed through social work and intensive digital training to help brands connect with their audiences, build trust, and achieve measurable impact.

  • 2 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

Work experience

Digital Marketing Bootcamp Graduate · Generation GhanaJan 2026 – Apr 2026 · 4 mos

Developed proficiency in SEO, social media marketing, paid ads, and email marketing. Created and presented marketing campaigns using data analytics tools, leading to improved campaign optimization skills. Strengthened teamwork and problem solving abilities through group projects, ensuring successful project completion. Gained confidence in presenting complex digital marketing strategies to clients and stakeholders. Thrived in high pressure environments, working with diverse teams to deliver effective digital marketing solutions.

Administrative Assistant · Ghana Enterprises AgencyOct 2024 – Sep 2025 · 1 yr

Implemented a workflow system that improved document retrieval speed by 40%. Coordinated complex schedules and supported project documentation to improve overall office efficiency. Assisted in training co-staff on updated administrative systems and supported executive level reporting.

Social Work Intern · Department of Social Welfare & Community Development, EfutuJan 2023 – Dec 2023 · 1 yr

Conducted case management assessments and needs analysis to generate actionable insights for community interventions. Maintained detailed client records in strict compliance with professional standards. Collaborated with multidisciplinary teams to support social welfare interventions.

Education

BA in Social Work & Philosophy · University of Ghana, Legon2030 – 2025
Digital Marketing Program · Generation Ghana2030 – 2026

Certifications and awards

SEO Essentials, Semrush2030 – 2026
Local SEO Essentials, Semrush2030 – 2026

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