Available to hire
Hi there! I’m a marketing professional with a knack for turning data into actionable campaigns and building strong brand presence. I have hands-on experience optimizing CRM systems, designing automated workflows, and analyzing metrics to drive go-to-market strategies and cross-functional collaboration.
I’m passionate about translating complex insights into clear recommendations, growing user engagement, and collaborating with sales, marketing, and product teams to deliver sustainable growth. I love creative storytelling combined with rigorous analysis to help brands connect with customers and achieve measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Sales and Marketing Automation Specialist at GoSaas
August 1, 2025 - PresentI optimize CRM systems and sales processes to ensure data accuracy and pipeline efficiency, design and implement automated workflows for lead management and customer lifecycle processes, and leverage data analysis and reporting to drive insights while aligning sales, marketing, and finance teams for seamless cross-functional operations.
Marketing Specialist at SAZGAR Engineering Works Ltd
April 1, 2024 - July 31, 2025Dynamic marketing professional with experience in go-to-market strategies to support sales and growth, leveraging data analytics to identify high-potential markets and optimize products. Experienced in executing campaigns to drive user engagement and retention, conducting market analysis to uncover growth opportunities and align campaigns with customer needs to maximize product adoption, engagement, and long-term value.
Research and Development Intern at PepsiCo
June 1, 2023 - July 1, 2023Executed comprehensive field visits to observe practical aspects of product packaging and conducted a detailed comparative analysis of our packaging against competitors' strategies. The proposed reduction in pack size was successfully implemented, resulting in notable cost savings while maintaining product integrity.
Outreach and Media Intern at Propaganda Social Media Start-up
June 1, 2019 - July 1, 2019Conducted in-depth market research and competitor analysis to identify B2B collaboration opportunities and develop customized partnership proposals with detailed cost and ROI analysis, which led to securing high-value partnerships with major brands such as Food Panda, Escape Room, Playdium, and Mashion. Directed the media department to comprehensively cover key events, produced educational videos that translate complex concepts into engaging content, and enhanced the firm’s brand presence, resulting in a significant expansion of market reach and thought leadership.
Education
BSc (Honors) in Economics and Political Science at Lahore University of Management Sciences
September 1, 2020 - June 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Lahore today.