I am a strategic copywriter with 5+ years of experience translating complex, technical concepts into clear, audience-specific narratives across SaaS, editorial, and digital platforms. I excel at developing campaign-driven content, product messaging, and thought leadership that balances accuracy with engagement, delivering measurable impact such as 1L+ organic impressions on LinkedIn and 35% growth in organic traffic through targeted content initiatives. I am passionate about media and brand communications where precision, trust, and clarity are essential to storytelling. I thrive in cross-functional collaboration with product, marketing, and sales teams to craft messaging that speaks to users, supports product positioning, and accelerates engagement.

Riya Gandhi

I am a strategic copywriter with 5+ years of experience translating complex, technical concepts into clear, audience-specific narratives across SaaS, editorial, and digital platforms. I excel at developing campaign-driven content, product messaging, and thought leadership that balances accuracy with engagement, delivering measurable impact such as 1L+ organic impressions on LinkedIn and 35% growth in organic traffic through targeted content initiatives. I am passionate about media and brand communications where precision, trust, and clarity are essential to storytelling. I thrive in cross-functional collaboration with product, marketing, and sales teams to craft messaging that speaks to users, supports product positioning, and accelerates engagement.

Available to hire

I am a strategic copywriter with 5+ years of experience translating complex, technical concepts into clear, audience-specific narratives across SaaS, editorial, and digital platforms. I excel at developing campaign-driven content, product messaging, and thought leadership that balances accuracy with engagement, delivering measurable impact such as 1L+ organic impressions on LinkedIn and 35% growth in organic traffic through targeted content initiatives.

I am passionate about media and brand communications where precision, trust, and clarity are essential to storytelling. I thrive in cross-functional collaboration with product, marketing, and sales teams to craft messaging that speaks to users, supports product positioning, and accelerates engagement.

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Language

English
Fluent

Work Experience

SEO Copywriter — Brand, Strategy & Marketing at Coretus Technologies
April 1, 2025 - Present
Led end-to-end content development across multiple products and brands, translating complex AI and SaaS concepts into clear audience-specific messaging across digital platforms. Crafted persuasive copy for landing pages, email sequences, video scripts, and integrated campaigns, aligning messaging with product positioning and user intent. Developed a thought-leadership campaign that generated 1L+ and drove a 200% increase in engagement within 30 days. Simplified technical product features into accessible narratives, improving user understanding and contributing to shorter sales cycles through high-impact demo scripts. Collaborated with cross-functional teams including product, marketing, and sales to ensure consistency, accuracy, and clarity in all communication. Planned, scripted, and hosted educational webinars from LeoBrain brand account, supporting lead generation and audience trust-building. Produced a Recruitment Operating Model Report, an original research from HR leader intervie
Entertainment News Writer at Web News Observer
July 1, 2022 - January 31, 2024
Published 600+ articles under daily deadlines, maintaining strict factual accuracy and editorial standards. Increased article CTR by 15% through SEO-optimised, engagement-driven headlines. Improved Google News visibility by 33% by optimising headlines, images, and WordPress publishing workflows. Audited 30+ articles monthly for factual accuracy and privacy compliance, upholding ethical reporting standards.
Editorial Intern at BlueRose Publishers
November 1, 2021 - March 31, 2022
Edited and formatted novels and poetry collections to professional publication standards. Collaborated with authors to refine narrative structure while preserving individual voice and stylistic identity. Proofread manuscripts for grammatical accuracy, stylistic consistency, and structural clarity.
Content Writer Intern→Senior Intern at Gigde Global Solutions (Menskool)
March 1, 2021 - November 1, 2021
Wrote 325+ SEO articles across lifestyle and health niches, driving organic traffic and reader engagement. Promoted to Senior Intern within 4 months to mentor junior writers on content structure and keyword integration. Consistently delivered 2,000-word daily targets while maintaining rigorous research and factual accuracy standards.

Education

Master of Arts in English Literature (First Rank, CGPA 9.12) at SVKM's Mithibai College of Arts, Mumbai
January 1, 2022 - January 1, 2024
Bachelor of Arts in English Literature (Gold Medal, 1st Rank, CGPA 8.32) at St. Xavier's College, Ahmedabad
January 1, 2019 - January 1, 2022

Qualifications

UGC-recognised Journalism Certificate
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education