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I am a senior content strategist and SEO writer with over eight years of experience producing content that ranks, converts, and holds attention. I have worked across SaaS, health, fintech, and development sectors, writing for audiences that range from software engineers and clinical professionals to business executives and everyday consumers. Most of my work is ghostwritten, which means I know how to step into a brand voice quickly, research complex subjects thoroughly, and produce content that performs without drawing attention to the work behind it. I use Ahrefs, Semrush, and SurferSEO to make data-driven decisions, and I consistently deliver content that drives sustained organic growth. Outside of client work, I contribute to initiatives focused on closing the gender gap in STEM. I am based in Nairobi, fluent in English and Swahili, and available for remote and hybrid roles globally.…I am a senior content strategist and SEO writer with over eight years of experience producing content that ranks, converts, and holds attention. I have worked across SaaS, health, fintech, and development sectors, writing for audiences that range from software engineers and clinical professionals to business executives and everyday consumers. Most of my work is ghostwritten, which means I know how to step into a brand voice quickly, research complex subjects thoroughly, and produce content that performs without drawing attention to the work behind it. I use Ahrefs, Semrush, and SurferSEO to make data-driven decisions, and I consistently deliver content that drives sustained organic growth. Outside of client work, I contribute to initiatives focused on closing the gender gap in STEM. I am based in Nairobi, fluent in English and Swahili, and available for remote and hybrid roles globally.

Ann Muthoni Githiomi

Content Strategist, Writer, Copywriter, +2

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I am a senior content strategist and SEO writer with over eight years of experience producing content that ranks, converts, and holds attention. I have worked across SaaS, health, fintech, and development sectors, writing for audiences that range from software engineers and clinical professionals to business executives and everyday consumers. Most of my work is ghostwritten, which means I know how to step into a brand voice quickly, research complex subjects thoroughly, and produce content that performs without drawing attention to the work behind it. I use Ahrefs, Semrush, and SurferSEO to make data-driven decisions, and I consistently deliver content that drives sustained organic growth. Outside of client work, I contribute to initiatives focused on closing the gender gap in STEM. I am based in Nairobi, fluent in English and Swahili, and available for remote and hybrid roles globally.…I am a senior content strategist and SEO writer with over eight years of experience producing content that ranks, converts, and holds attention. I have worked across SaaS, health, fintech, and development sectors, writing for audiences that range from software engineers and clinical professionals to business executives and everyday consumers. Most of my work is ghostwritten, which means I know how to step into a brand voice quickly, research complex subjects thoroughly, and produce content that performs without drawing attention to the work behind it. I use Ahrefs, Semrush, and SurferSEO to make data-driven decisions, and I consistently deliver content that drives sustained organic growth. Outside of client work, I contribute to initiatives focused on closing the gender gap in STEM. I am based in Nairobi, fluent in English and Swahili, and available for remote and hybrid roles globally.

Available to hire

I am a senior content strategist and SEO writer with over eight years of experience producing content that ranks, converts, and holds attention. I have worked across SaaS, health, fintech, and development sectors, writing for audiences that range from software engineers and clinical professionals to business executives and everyday consumers.

Most of my work is ghostwritten, which means I know how to step into a brand voice quickly, research complex subjects thoroughly, and produce content that performs without drawing attention to the work behind it. I use Ahrefs, Semrush, and SurferSEO to make data-driven decisions, and I consistently deliver content that drives sustained organic growth. Outside of client work, I contribute to initiatives focused on closing the gender gap in STEM. I am based in Nairobi, fluent in English and Swahili, and available for remote and hybrid roles globally.

Skills

Copywriting

SEO

SEO Copywriting

Experience Level

Copywriting

Expert

SEO

Expert

SEO Copywriting

Expert

Language

English

Fluent

Swahili

Fluent

Work Experience

Content Editor at Women in STEM Network

January 1, 2026 - Present

Create and edit content that supports advancing women and girls in STEM across a global audience. Maintain a consistent, credible voice across articles, newsletters, and communications directed at educators, STEM professionals, and policymakers. Review submitted content for clarity, structure, and impact while preserving each writer's original voice.

Web Content Writer at Click Raven

July 1, 2025 - Present

Write long-form ghostwritten content for international clients, including Everlab, an Australian preventative medicine platform, covering biomarker testing, longevity science, and clinical health topics for general consumer audiences. Produce editorial and thought leadership content for Chief, translating data science concepts into readable content for business and executive audiences. Write technical documentation and user guides for 20+ SEO tools, covering beginner to advanced use cases. Research keywords in Ahrefs and optimise content using SurferSEO, consistently scoring above 80 while keeping the writing natural. Publish directly to WordPress, managing on-page SEO, meta descriptions, formatting, and internal linking.

Web Content Specialist at Zight

June 1, 2023 - June 1, 2025

Owned the long-form content strategy that drove organic growth on the website. Produced 15 to 20 articles per month for audiences that included developers, engineers, IT professionals, and business buyers. Created feature documentation for more than 30 tool pages, explaining technical concepts at different levels of user expertise. Ran competitor analysis to find content gaps and wrote comparison articles targeting high-intent keywords. Built keyword research and content brief automation using Replit AI, which reduced manual workflow time noticeably. Worked closely with the product and design teams to ensure all published content was technically accurate and aligned with product positioning.

Project Planning Team Lead at Beauty Beyond the Surface

January 1, 2024 - September 1, 2024

Led a cross-functional team of ten within a women-focused NGO, coordinating delivery of youth empowerment and gender equity programmes across multiple countries. Developed and managed sponsorship budgets, tracked expenditures, and kept financial reporting transparent across project cycles. Built and maintained project timelines in Asana and ClickUp to keep deadlines on track. Wrote internal communications and process documentation. Assessed risks in sponsorship agreements, including reputational, financial, and operational concerns, and put plans in place to address them.

Content Specialist at Indexsy

January 1, 2021 - June 1, 2023

Wrote 60+ articles per month across 40+ client websites in finance, technology, healthcare, and e-commerce. Produced long-form content ranging from 2,000 to 4,000 words, as well as product comparisons and landing pages built for both search visibility and user intent. Managed content calendars and publication schedules to keep output aligned with client goals. Grew one client blog from its early stages into a regularly published resource with measurable increases in readership and engagement. Mentored junior writers on the team, reviewing their work and giving feedback to improve overall quality.

Freelance Content Writer and Digital Marketing Consultant at Self-Employed

January 1, 2018 - January 1, 2021

Worked directly with small businesses and startups across Kenya on content strategy, SEO copywriting, website content, social media management, and Google Ads. Handled every stage of each project from briefing through delivery and reporting, sharpening the ability to scope work clearly and manage client expectations independently. Built the discipline of writing content that serves a specific business goal rather than simply filling space.