Digital Marketing Specialist / Content Marketing Team Lead at Upwork

Led a marketing team, managed a cross-functional content calendar, and coordinated cross-department collaboration between design, content, and marketing teams. Oversaw email marketing campaigns, achieving high open and click-through rates through targeted strategies. Directed social media across LinkedIn, Facebook, Instagram, Reddit, Quora, YouTube, and Telegram; implemented growth strategies resulting in increased engagement and followers. Created and optimized campaigns on Google Ads, Yandex Ads, and other platforms to maximize ROI; conducted in-depth performance analysis to adjust strategies. Managed end-to-end content lifecycle for website, blog, and email channels with SEO best practices and brand consistency. Conducted market research on trends, competitors, and target audiences to guide marketing strategies and keep campaigns relevant. Partnered with marketing, sales, product, and development teams to align content initiatives with business goals and integrated campaigns.