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Graphic & Brand Designer based in Leeds with an MA in Design from the University of Leeds and a Visual Communication background from Wuhan University of Technology. I design brand identities, editorial layouts, and user-centred digital experiences using research-led processes and iterative prototyping. I’m passionate about translating ideas into clear, thoughtful visuals that balance creativity, usability, and typographic precision—helping brands communicate with purpose and impact. Skilled across Adobe Creative Suite and Figma, with strong foundations in branding, design systems, and content hierarchy.…Graphic & Brand Designer based in Leeds with an MA in Design from the University of Leeds and a Visual Communication background from Wuhan University of Technology. I design brand identities, editorial layouts, and user-centred digital experiences using research-led processes and iterative prototyping. I’m passionate about translating ideas into clear, thoughtful visuals that balance creativity, usability, and typographic precision—helping brands communicate with purpose and impact. Skilled across Adobe Creative Suite and Figma, with strong foundations in branding, design systems, and content hierarchy.

Lehan Zhang

Graphic Designer, Brand Designer, UX Designer, +2

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Graphic & Brand Designer based in Leeds with an MA in Design from the University of Leeds and a Visual Communication background from Wuhan University of Technology. I design brand identities, editorial layouts, and user-centred digital experiences using research-led processes and iterative prototyping. I’m passionate about translating ideas into clear, thoughtful visuals that balance creativity, usability, and typographic precision—helping brands communicate with purpose and impact. Skilled across Adobe Creative Suite and Figma, with strong foundations in branding, design systems, and content hierarchy.…Graphic & Brand Designer based in Leeds with an MA in Design from the University of Leeds and a Visual Communication background from Wuhan University of Technology. I design brand identities, editorial layouts, and user-centred digital experiences using research-led processes and iterative prototyping. I’m passionate about translating ideas into clear, thoughtful visuals that balance creativity, usability, and typographic precision—helping brands communicate with purpose and impact. Skilled across Adobe Creative Suite and Figma, with strong foundations in branding, design systems, and content hierarchy.

Available to hire

Graphic & Brand Designer based in Leeds with an MA in Design from the University of Leeds and a Visual Communication background from Wuhan University of Technology. I design brand identities, editorial layouts, and user-centred digital experiences using research-led processes and iterative prototyping.

I’m passionate about translating ideas into clear, thoughtful visuals that balance creativity, usability, and typographic precision—helping brands communicate with purpose and impact. Skilled across Adobe Creative Suite and Figma, with strong foundations in branding, design systems, and content hierarchy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Retail Consultant at Aesop Leeds

December 1, 2025 - Present

Delivered personalised consultations while representing Aesop’s premium brand values through consistent customer experience and visual presentation. Applied visual merchandising awareness and product storytelling to create a cohesive in-store customer journey. Built long-term customer relationships and contributed to sales performance and customer satisfaction.

Cookie Consent Redesign (Social Media Platforms)

August 1, 2025 - August 31, 2025

Redesigned the cookie consent experience for social media platforms using user research, interface design, and iterative prototyping. Conducted usability testing to identify user pain points and improve accessibility of complex privacy information. Created user flows, wireframes, and interactive Figma prototypes, then refined the experience through feedback-driven iterations to improve understanding and interaction.

Model (Fashion Show) at Leeds RAG Fashion Show

January 1, 2025 - December 31, 2026

Collaborated with photographers, stylists, and creative teams during large-scale fashion productions. Strengthened understanding of visual storytelling, composition, and creative direction through a collaborative production environment.

Community Spatial Branding Project

November 1, 2022 - November 30, 2022

Developed a visual identity and environmental graphic system for a community market regeneration project. Designed logos, signage, posters, and wayfinding graphics to improve spatial communication. Focused on creating a more accessible and engaging visitor experience through cohesive environmental branding.

Team Leader (Advertising Art Design Competition) at Advertising Art Design Competition for College Students

January 1, 2021 - December 31, 2021

Led a multidisciplinary team through concept development, market research, and advertisement production. Produced a promotional campaign combining motion graphics, storytelling, and audience insight; received Third Prize in the Wuhan Regional Advertising Art Design Competition.

Brand Identity Design for Local Lifestyle Brand

January 1, 2021 - Present

Created a complete visual identity for a local lifestyle brand using audience and market research. Developed the brand name, logo, illustration style, and supporting communication materials across multiple touchpoints. Launched the brand and sold products at the university flea market, demonstrating the identity’s commercial application.

Promotional Graphics Designer (Student Union) at New Media Department, Student Union — Wuhan University of Technology

January 1, 2019 - December 31, 2021

Designed promotional graphics and social media content for university campaigns and events. Maintained consistent visual communication across digital platforms while collaborating with cross-functional student teams. Supported audience engagement through multi-channel visual content and brand-consistent layouts.

Publicity Designer (Student Union) at Publicity Department, Student Union — Wuhan University of Technology

January 1, 2018 - December 31, 2019

Designed warm-toned posters for a campus psychological drama competition. Contributed to creative production for the event, including supporting script writing, background music, and dubbing for the play “A Letter to the Past.”