Hello! I’m Anastasiya Lutova, a Creative Producer and Event Director based in Minsk. With over 2 years of professional experience producing large-scale public events for major hockey organizations (Belarusian Hockey Federation, HC Dinamo-Minsk), I specialize in creative concept development, technical scripting, and coordinating end-to-end video/photo production. I lead cross-functional teams under tight deadlines to craft engaging live and digital experiences that resonate with audiences. I’m passionate about audience engagement and storytelling through live events and sponsor-driven content. I enjoy turning ideas into compelling assets, collaborating with designers, SMM, media, and contractors to deliver high-quality results for fans and sponsors alike, while ensuring seamless production from concept to final edits.…

ANASTASIYA LUTOVA

Hello! I’m Anastasiya Lutova, a Creative Producer and Event Director based in Minsk. With over 2 years of professional experience producing large-scale public events for major hockey organizations (Belarusian Hockey Federation, HC Dinamo-Minsk), I specialize in creative concept development, technical scripting, and coordinating end-to-end video/photo production. I lead cross-functional teams under tight deadlines to craft engaging live and digital experiences that resonate with audiences. I’m passionate about audience engagement and storytelling through live events and sponsor-driven content. I enjoy turning ideas into compelling assets, collaborating with designers, SMM, media, and contractors to deliver high-quality results for fans and sponsors alike, while ensuring seamless production from concept to final edits.…

Available to hire

Hello! I’m Anastasiya Lutova, a Creative Producer and Event Director based in Minsk. With over 2 years of professional experience producing large-scale public events for major hockey organizations (Belarusian Hockey Federation, HC Dinamo-Minsk), I specialize in creative concept development, technical scripting, and coordinating end-to-end video/photo production. I lead cross-functional teams under tight deadlines to craft engaging live and digital experiences that resonate with audiences.

I’m passionate about audience engagement and storytelling through live events and sponsor-driven content. I enjoy turning ideas into compelling assets, collaborating with designers, SMM, media, and contractors to deliver high-quality results for fans and sponsors alike, while ensuring seamless production from concept to final edits.

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Skills

Experience Level

Copywriting
Intermediate
Corporate Video
Intermediate
Photo
Intermediate
Canva
Beginner
CapCut
Beginner

Language

English
Intermediate
Russian
Fluent

Work Experience

Creative Producer (Event & Video Content) at Belarusian Hockey Federation | HC Dinamo-Minsk
January 1, 2023 - January 1, 2024
Developed creative concepts and technical scripts for professional hockey matches (arena video content, lighting programs, fan engagement); Managed full video production cycle: idea generation to briefing, shoot coordination, and feedback for editors and designers; Collaborated with motion designers and SMM teams to produce promotional video assets; Produced video content for sponsor integrations within live events; Coordinated photo and video shoots for event coverage.
Event Organizer & Video Content Coordinator at Secondary School No. 96, Minsk
January 1, 2023 - January 1, 2024
Wrote scripts and managed video/photo production for school ceremonies and events; Coordinated with technical teams on playlists, graphics, and visual assets; Represented the school in district, city, and international competitions.

Education

Bachelor’s Degree at Belarusian State University of Culture and Arts
January 11, 2030 - May 12, 2026

Qualifications

Letter of Appreciation from the Youth Council of Minsk City
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Education
    paper UGC-creator for sports, active lifestyle & hockey brands | Video reviews, unboxing, social media ads

    I create engaging user-generated content (UGC) for TikTok, Reels, and Shorts.
    My background: Worked with Dinamo Minsk (hockey club) and Belarus Ice Hockey Federation — produced pre-match show videos, wrote scripts, managed full video production.
    What I do now (UGC):

    · Scripts and hooks for short videos
    · Unboxing, try-on hauls, product reviews
    · Story-driven ads for sports & lifestyle brands
    · Authentic “real person” style content

    I understand video pacing, retention, and how to sell without looking like a traditional ad.

    Ready to shoot with smartphone + basic lighting/editing. Fast turnaround.

    Let me turn your product into native UGC that converts.