Aneta Wasilewska

Freelance PR, communications and marketing consultant delivering integrated campaigns for automotive, lifestyle and HoReCa clients. Responsibilities include designing and executing 360° communications plans, influencer marketing, event management, media relations, and public affairs. Builds and manages influencer networks, organises product launches and press events, and coordinates with media and PR agencies. Responsible for stakeholder mapping and multi-channel ATL/BTL/digital campaigns within defined budgets.

Designed and executed PR & Public Affairs strategy, managed media relations and crisis communications, and led reputation management. Built influencer and brand ambassador networks in responsible consumption, organised industry events and press conferences, and acted as Official Spokesperson before media, parliament and industry bodies. Led dialogues with public stakeholders to shape regulatory environment and protect industry interests.

Led a multi-functional communications team (PR, content marketing, social media); coached staff and developed talent. Built relationships with airlines and institutional stakeholders (Ministry of Infrastructure, CCAA, EUROCONTROL, ICAO). Planned and executed industry events; deployed integrated 360° communications strategy across digital, ATL/BTL, OOH, events, CSR and employer branding. Managed budget and board-level KPI reporting.