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Hi, I’m Aneta Wasilewska, a versatile PR, Public Affairs & Marketing Communications professional with 11+ years of cross-industry experience in automotive, aviation, telecommunications, spirits/FMCG and public utilities. Since March 2025, I’ve been freelancing for automotive, lifestyle and HoReCa brands, designing and delivering integrated communications strategies that blend PR, influencer marketing, events and digital campaigns. I’m known for building and managing diverse stakeholder ecosystems—from regulators and government bodies to media, influencers and C-suite executives. I’m a proven spokesperson and collaborative leader who uses data to drive results, and I’m fluent in English.…Hi, I’m Aneta Wasilewska, a versatile PR, Public Affairs & Marketing Communications professional with 11+ years of cross-industry experience in automotive, aviation, telecommunications, spirits/FMCG and public utilities. Since March 2025, I’ve been freelancing for automotive, lifestyle and HoReCa brands, designing and delivering integrated communications strategies that blend PR, influencer marketing, events and digital campaigns. I’m known for building and managing diverse stakeholder ecosystems—from regulators and government bodies to media, influencers and C-suite executives. I’m a proven spokesperson and collaborative leader who uses data to drive results, and I’m fluent in English.

Aneta Wasilewska

PR Freelancer, Brand Strategist, Marketing Strategist, +1

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Hi, I’m Aneta Wasilewska, a versatile PR, Public Affairs & Marketing Communications professional with 11+ years of cross-industry experience in automotive, aviation, telecommunications, spirits/FMCG and public utilities. Since March 2025, I’ve been freelancing for automotive, lifestyle and HoReCa brands, designing and delivering integrated communications strategies that blend PR, influencer marketing, events and digital campaigns. I’m known for building and managing diverse stakeholder ecosystems—from regulators and government bodies to media, influencers and C-suite executives. I’m a proven spokesperson and collaborative leader who uses data to drive results, and I’m fluent in English.…Hi, I’m Aneta Wasilewska, a versatile PR, Public Affairs & Marketing Communications professional with 11+ years of cross-industry experience in automotive, aviation, telecommunications, spirits/FMCG and public utilities. Since March 2025, I’ve been freelancing for automotive, lifestyle and HoReCa brands, designing and delivering integrated communications strategies that blend PR, influencer marketing, events and digital campaigns. I’m known for building and managing diverse stakeholder ecosystems—from regulators and government bodies to media, influencers and C-suite executives. I’m a proven spokesperson and collaborative leader who uses data to drive results, and I’m fluent in English.

Available to hire

Hi, I’m Aneta Wasilewska, a versatile PR, Public Affairs & Marketing Communications professional with 11+ years of cross-industry experience in automotive, aviation, telecommunications, spirits/FMCG and public utilities. Since March 2025, I’ve been freelancing for automotive, lifestyle and HoReCa brands, designing and delivering integrated communications strategies that blend PR, influencer marketing, events and digital campaigns.

I’m known for building and managing diverse stakeholder ecosystems—from regulators and government bodies to media, influencers and C-suite executives. I’m a proven spokesperson and collaborative leader who uses data to drive results, and I’m fluent in English.

Skills

Copywriting

Brand Identity

Data Visualization

Experience Level

Copywriting

Expert

Brand Identity

Expert

Data Visualization

Intermediate

Language

Polish

Fluent

English

Advanced

Spanish; Castilian

Intermediate

German

Advanced

Chinese

Beginner

Work Experience

PR, Communications & Marketing Consultant at Freelance / Self-employed

March 1, 2025 - Present

Freelance PR, communications and marketing consultant delivering integrated campaigns for automotive, lifestyle and HoReCa clients. Responsibilities include designing and executing 360° communications plans, influencer marketing, event management, media relations, and public affairs. Builds and manages influencer networks, organises product launches and press events, and coordinates with media and PR agencies. Responsible for stakeholder mapping and multi-channel ATL/BTL/digital campaigns within defined budgets.

PR & Communications Manager at Polish Spirits Industry Employers' Association

January 1, 2024 - December 1, 2024

Designed and executed PR & Public Affairs strategy, managed media relations and crisis communications, and led reputation management. Built influencer and brand ambassador networks in responsible consumption, organised industry events and press conferences, and acted as Official Spokesperson before media, parliament and industry bodies. Led dialogues with public stakeholders to shape regulatory environment and protect industry interests.

Head of Communications at Polish Air Navigation Services Agency (PANSA)

January 1, 2022 - December 1, 2023

Led a multi-functional communications team (PR, content marketing, social media); coached staff and developed talent. Built relationships with airlines and institutional stakeholders (Ministry of Infrastructure, CCAA, EUROCONTROL, ICAO). Planned and executed industry events; deployed integrated 360° communications strategy across digital, ATL/BTL, OOH, events, CSR and employer branding. Managed budget and board-level KPI reporting.

PR & Media Relations Specialist at WiK Warsaw S.A.

January 1, 2019 - December 1, 2022

B2B/B2C PR strategy, social media management and content creation. Oversaw media coverage for MPWiK events (open days, educational campaigns, press conferences). Collaborated with eco-influencers and bloggers for environmental awareness campaigns. Managed media relations (press releases, journalist events) and created/optimised digital campaigns with analytics and ROI reporting.

Public Relations Specialist at Orange Polska S.A.

January 1, 2012 - December 1, 2018

Social media PR strategy (Facebook, Instagram, LinkedIn, X); media relations; press releases and events. Managed partnerships with tech and lifestyle influencers for promotional and CSR campaigns; organised press events and startup community activities for the Orange Fab programme. Conducted media monitoring and sentiment analysis; PR budget planning and agency coordination.