I'm a results-driven content creator and social media strategist with a proven track record of boosting engagement and reach for brands across digital platforms. From crafting trend-driven campaigns to producing and editing compelling content, I turn insights into action.\n\nBeyond client work, I’ve led fundraising campaigns for nonprofits, grown social communities, and driven measurable results through cross-channel strategies. I’m open to relocating and excited to bring creative storytelling and data-led decisions to a dynamic team.…

Jennifer Balon

I'm a results-driven content creator and social media strategist with a proven track record of boosting engagement and reach for brands across digital platforms. From crafting trend-driven campaigns to producing and editing compelling content, I turn insights into action.\n\nBeyond client work, I’ve led fundraising campaigns for nonprofits, grown social communities, and driven measurable results through cross-channel strategies. I’m open to relocating and excited to bring creative storytelling and data-led decisions to a dynamic team.…

Available to hire

I’m a results-driven content creator and social media strategist with a proven track record of boosting engagement and reach for brands across digital platforms. From crafting trend-driven campaigns to producing and editing compelling content, I turn insights into action.\n\nBeyond client work, I’ve led fundraising campaigns for nonprofits, grown social communities, and driven measurable results through cross-channel strategies. I’m open to relocating and excited to bring creative storytelling and data-led decisions to a dynamic team.

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Work Experience

Content Creator / Social Media Manager at FCB/BBDO Chicago
October 1, 2025 - Present
Increased engagement by 32% and reach by 62% by analyzing trends, audience insights, and performance to develop and execute weekly organic and paid media. Created trend and performance reports using social analytics to identify opportunities and optimize campaigns. Ideated social-first concepts and prepared client-facing decks to pitch content direction and strategy. Managed the agency's social media presence for The Content Practice, planning timely content and overseeing filming and editing.
Content Creator at Independent
January 1, 2022 - Present
Partnered with 50+ brands to boost brand engagement by 35% across social platforms. Increased engagement rates by 45% and reach by 60% through trend analysis and platform-specific optimization. Generated 5.0M+ annual views by designing and producing high-performing digital content across channels. Conducted cold outreach to brands to secure UGC partnerships and content collaborations.
Social Media Strategist at Social Suite Collective
November 1, 2022 - Present
Increased sales revenue by 200% for a small business through targeted strategies and customer engagement. Managed and planned media for over 12 influencer accounts. Attracted over 50k monthly views and achieved a 30% engagement increase through organic and paid strategies for CPG and HBC brands. Increased click-through rates by 40% by using KPIs and analytics to refine targeting and content strategy.
Lead Social Media Coordinator at As Good As Gold Dog Rescue
February 1, 2023 - August 1, 2024
Chicagoland Golden Retriever Dog Rescue. Drove fundraising success, contributing to $500K+ in donations by coordinating partnerships and supporting annual gala execution. Grew social following by 65% by developing and distributing engaging promotional content across platforms. Increased event attendance by 30% by creating visual content for adoption and fundraising events.

Education

B.S in Psychology / Marketing Studies at Loyola University Chicago
January 11, 2030 - May 1, 2024
Psychology / Nursing Studies at University of Illinois Urbana-Champaign
January 1, 2021 - May 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Non-Profit Organization