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Hi, I’m Anisha Jain. I’m a Marketing & Growth Analytics Manager with 5+ years of experience driving data-driven marketing strategies across B2B and B2C in retail and enterprise settings. I love turning complex data into clear, actionable insights that boost acquisition, engagement, and conversion. I’m proficient with multi-channel analytics (paid and owned), measurement frameworks, and experimentation, using tools like GA4, Adobe Analytics, Mixpanel, SQL, Tableau, and Power BI to guide targeting and lifecycle optimization.…Hi, I’m Anisha Jain. I’m a Marketing & Growth Analytics Manager with 5+ years of experience driving data-driven marketing strategies across B2B and B2C in retail and enterprise settings. I love turning complex data into clear, actionable insights that boost acquisition, engagement, and conversion. I’m proficient with multi-channel analytics (paid and owned), measurement frameworks, and experimentation, using tools like GA4, Adobe Analytics, Mixpanel, SQL, Tableau, and Power BI to guide targeting and lifecycle optimization.

Anisha Jain

Data Analyst, Data Scientist, Marketing Analyst, +2

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Hi, I’m Anisha Jain. I’m a Marketing & Growth Analytics Manager with 5+ years of experience driving data-driven marketing strategies across B2B and B2C in retail and enterprise settings. I love turning complex data into clear, actionable insights that boost acquisition, engagement, and conversion. I’m proficient with multi-channel analytics (paid and owned), measurement frameworks, and experimentation, using tools like GA4, Adobe Analytics, Mixpanel, SQL, Tableau, and Power BI to guide targeting and lifecycle optimization.…Hi, I’m Anisha Jain. I’m a Marketing & Growth Analytics Manager with 5+ years of experience driving data-driven marketing strategies across B2B and B2C in retail and enterprise settings. I love turning complex data into clear, actionable insights that boost acquisition, engagement, and conversion. I’m proficient with multi-channel analytics (paid and owned), measurement frameworks, and experimentation, using tools like GA4, Adobe Analytics, Mixpanel, SQL, Tableau, and Power BI to guide targeting and lifecycle optimization.

Available to hire

Hi, I’m Anisha Jain. I’m a Marketing & Growth Analytics Manager with 5+ years of experience driving data-driven marketing strategies across B2B and B2C in retail and enterprise settings. I love turning complex data into clear, actionable insights that boost acquisition, engagement, and conversion.

I’m proficient with multi-channel analytics (paid and owned), measurement frameworks, and experimentation, using tools like GA4, Adobe Analytics, Mixpanel, SQL, Tableau, and Power BI to guide targeting and lifecycle optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Analytics Manager at Walmart

July 1, 2024 - Present

Built and maintained interactive marketing performance dashboards in Tableau using SQL pipelines for real-time KPI tracking across 25+ campaigns and segments. Managed $8M+ annual marketing spend; conducted attribution analyses and cohort insights, delivering recommendations that improved conversion rates by 12%. Designed and executed 30+ structured experiments across landing pages, messaging, and ad creatives to optimize engagement and performance. Conducted behavioral and funnel analysis across GA4, Adobe Analytics, and Mixpanel to identify drop-off points and improve customer journey performance. Partnered with marketing, product, and UX teams to implement CRO initiatives including personalization and audience targeting improvements, increasing conversion performance by 10-15%. Implemented scalable event tracking frameworks using Google Tag Manager and data layer architecture, standardizing 100+ marketing/website interaction events to improve attribution accuracy. Delivered lifecycle

Marketing Data Analyst at KPIT Technologies

June 1, 2019 - December 1, 2022

Improved ROAS by 30% by optimizing Google Ads and Meta Ads campaigns through audience segmentation, bid strategy refinement, and performance monitoring. Increased organic website traffic by 40% through SEO performance analysis, keyword research, and content optimization informed by trends, competitive benchmarking, and behavioral analytics. Developed centralized marketing performance dashboards using SQL and Power BI for real-time KPI visibility and executive reporting across digital initiatives. Executed Customer Lifetime Value (CLV) analysis using Python and SQL to identify high-value segments, enabling targeted marketing that improved retention and long-term revenue. Enhanced B2B email marketing performance via lifecycle campaign analysis and optimization of subject lines and content strategies. Optimized Google Tag Manager tracking implementation to improve event tracking accuracy and cross-channel attribution. Applied cross-channel analytics to improve attribution modeling and omn