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Hi, I'm Deeksha Verma, a results-driven Social Media Manager with 5+ years of experience executing content, platform management, and multi-brand coordination across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. I translate brand strategy into scroll-worthy, platform-optimized content that drives engagement and measurable growth. I excel in managing content calendars, scheduling workflows, influencer coordination, and performance reporting for fashion, lifestyle, beauty, and personal brands, thriving in fast-moving agency environments. I've led campaigns across multiple brands including freelance and client-side roles, building cohesive strategies, brand voice, and data-driven content that fuels growth across Instagram, YouTube, and emerging social formats.…Hi, I'm Deeksha Verma, a results-driven Social Media Manager with 5+ years of experience executing content, platform management, and multi-brand coordination across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. I translate brand strategy into scroll-worthy, platform-optimized content that drives engagement and measurable growth. I excel in managing content calendars, scheduling workflows, influencer coordination, and performance reporting for fashion, lifestyle, beauty, and personal brands, thriving in fast-moving agency environments. I've led campaigns across multiple brands including freelance and client-side roles, building cohesive strategies, brand voice, and data-driven content that fuels growth across Instagram, YouTube, and emerging social formats.

Deeksha Verma

Content Creator, Content Strategist, Marketing Strategist, +2

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Hi, I'm Deeksha Verma, a results-driven Social Media Manager with 5+ years of experience executing content, platform management, and multi-brand coordination across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. I translate brand strategy into scroll-worthy, platform-optimized content that drives engagement and measurable growth. I excel in managing content calendars, scheduling workflows, influencer coordination, and performance reporting for fashion, lifestyle, beauty, and personal brands, thriving in fast-moving agency environments. I've led campaigns across multiple brands including freelance and client-side roles, building cohesive strategies, brand voice, and data-driven content that fuels growth across Instagram, YouTube, and emerging social formats.…Hi, I'm Deeksha Verma, a results-driven Social Media Manager with 5+ years of experience executing content, platform management, and multi-brand coordination across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. I translate brand strategy into scroll-worthy, platform-optimized content that drives engagement and measurable growth. I excel in managing content calendars, scheduling workflows, influencer coordination, and performance reporting for fashion, lifestyle, beauty, and personal brands, thriving in fast-moving agency environments. I've led campaigns across multiple brands including freelance and client-side roles, building cohesive strategies, brand voice, and data-driven content that fuels growth across Instagram, YouTube, and emerging social formats.

Available to hire

Hi, I’m Deeksha Verma, a results-driven Social Media Manager with 5+ years of experience executing content, platform management, and multi-brand coordination across Instagram, TikTok, YouTube, Pinterest, and LinkedIn. I translate brand strategy into scroll-worthy, platform-optimized content that drives engagement and measurable growth. I excel in managing content calendars, scheduling workflows, influencer coordination, and performance reporting for fashion, lifestyle, beauty, and personal brands, thriving in fast-moving agency environments.

I’ve led campaigns across multiple brands including freelance and client-side roles, building cohesive strategies, brand voice, and data-driven content that fuels growth across Instagram, YouTube, and emerging social formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Work Experience

Social Media & PR Strategist — Freelance at Freelance

October 1, 2025 - March 31, 2026

Managed end-to-end social media content execution for 8+ personal brands and influencers across Instagram, TikTok, YouTube, and Pinterest. Drafted platform-specific captions aligned with each client's brand voice, built and maintained monthly content calendars, and coordinated scheduling workflows using Later and Meta Business Suite. Produced platform-ready content including Reels, carousels, and stories — achieving 20–45% average increases in engagement and reach per client. Developed content pillar frameworks, monitored TikTok and Instagram trends for timely opportunities, executed end-to-end influencer campaigns, shot iPhone content, supported light CapCut editing, and compiled performance reports with insights for ongoing strategy adjustments.

Social Media Manager at Itraake

January 1, 2024 - September 30, 2025

Led daily social media content execution and platform management for an emerging fashion brand across Instagram and YouTube. Built and maintained monthly content calendars aligned with seasonal campaigns, product launches, and festive collections. Produced platform-optimized Reels, carousels, and stories that drove measurable increases in profile engagement, saves, and website traffic. Developed and maintained brand voice, visual identity, and content pillars; monitored community engagement and gathered real-time insights. Collaborated with design and e-commerce teams on campaigns and launches; researched competitor activity to inform briefs. Managed influencer outreach and briefing as part of branded campaigns.

Social Media & Marketing Strategist at Jombone

September 1, 2023 - December 31, 2024

Managed content strategy and execution across multiple platforms, increasing engagement by 15% and web traffic by 20%. Coordinated and published content using Hootsuite, Dash Hudson, and Asana, maintaining organized scheduling workflows. Drafted campaign briefs, digital pitch decks, and monthly brand performance updates for internal stakeholders. Managed influencer outreach and briefing as part of branded campaigns and supported visual storytelling for product launches and regional brand growth initiatives.

Social Media Manager (Contract) at Ritual Hair Skin Beauty

May 1, 2023 - September 30, 2023

Built brand tone and a consistent social media presence from the ground up across Instagram. Created and maintained content calendars, producing Reels, stories, and video campaigns that drove a 50% increase in engagement. Managed influencer gifting programs and collaborated on campaign briefs with local creators. Delivered monthly analytics reports with actionable insights to improve reach and content performance.

Social Media Manager at Vanity Wagon

January 1, 2022 - May 31, 2023

Executed social media strategy and content calendar management resulting in 25% follower growth and a 20% increase in online sales. Produced trend-informed, platform-optimized content across Instagram, YouTube, and Pinterest. Conducted ongoing trend and competitor research to inform content ideation and briefs. Managed end-to-end content operations including performance reporting and organized content archives.

Manager — Social Media & Strategic Operations at Monk & Mei

September 1, 2020 - January 31, 2022

Oversaw daily campaign operations, content scheduling, and brand consistency — driving a 30% increase in campaign efficiency. Executed paid media strategies across Instagram and Facebook, resulting in a 25% higher click-through rate. Analyzed monthly performance insights and recommended data-backed content adjustments, contributing to a 20% engagement increase.

Marketing & Digital Marketing Executive at Byju's — The Learning App

April 1, 2018 - February 29, 2020

Planned and managed social media content and B2B lead generation campaigns, driving a 20% increase in qualified leads. Tracked KPIs and identified growth opportunities, contributing to a 25% increase in website traffic. Collaborated with the sales team on integrated campaigns that supported 15% revenue growth.